(logo clicks)
- The number one thing I do, is I don't say no for them.
- Okay.
- Everybody says no, they're not going to like this,
they don't care about my kickball team,
they don't care that I collect wine,
they don't care that I'm in the business with my brother.
They do care.
(ethereal music)
- I guess, where do you keep the balance between quantity
versus quality?
- Quality is subjective, quantity isn't.
- Okay, gotcha.
Second question is with--
- And real quick, I'm gonna stand that
'cause it's gonna bring you value,
and I ironically just mentioned it,
the "excuse of perfection."
Quality is in the eye of the beholder.
Everybody's not creating 'cause they're like,
"It needs to be quality."
That's insecurity or politics in every organization.
Somebody wants to make the subjective creative call
to justify their being.
Instead of doing what I do,
which is produce content in scale and let the consumer
give me feedback to make me better at it.
I get to quality by doing quantity.
There is no, Zucks isn't behind some Wizard of Oz thing
being like, "Ah, I don't like this Ohio guy, no."
(audience laughs)
This is basic.
I love when this gets political,
they're like suppressing conservatives
or suppressing liberals, no they're not.
Their entire business is your attention.
I can know everything about you right now
if I open up your Instagram and look at your explore feed.
You're a perv, I know!
(audience laughs)
You love basketball, I know.
This is so funny that people think
there's something going on, it's just propaganda.
These machines are just running math
against what people are doing.
The end.
Don't like it, fine, you can move,
but this is how it's happened.
This isn't Russia, this isn't China.
People are very, very, very, naive.
(upbeat music)
- [Gary] A real pleasure.
- I've got a question for you. - Please.
- We work in flooring business--
- Okay.
- And it's mostly residential existing homes.
Growing a lot-- - Good.
- By reputation, old school way, and Google reviews.
- Understood.
- Facebook page, we never post to it
'cause we don't have the time,
just trying to keep up with sales.
- Understood.
- But, off of what you said this morning,
what kind of content would you produce?
'Cause I thought of stuff in the past,
and just hadn't had time to do it.
- That, all of that, Facebook and LinkedIn.
- And where, okay. - Facebook and LinkedIn.
- And what kinds of content?
- How to's, how to preserve.
- Designers? - Design.
Like anything that you would even conceive
if the four of us had dinner and I'm like, tell me about it.
What I'm trying to get people to understand is
instead of thinking about what, put out everything
and see what they want, not what we think is right.
It's finding right instead of being right.
A million different things, a million different things.
- Can I follow with a second question?
- Yeah, you can even make content about being in a business
with a sibling, and that may resonate
with somebody on LinkedIn.
(laughing) - No, really.
Look, I think it's actually, potentially,
your biggest pillar of content.
You guys talking 'bout how to make a family business work
will have a whole group of people become aware of you
who then happen to also need fucking flooring.
- I would also think too, you're in a space
where people who consume are gonna assume it's commoditized,
where all your kinds is not commoditized.
There's shit that goes wrong, right,
you would think I could go hire any floorer,
that's not the case.
- No, you can't. - Exactly.
- But I'm telling you, I'm telling you,
this doesn't cost as much money
and so you should put out content about this, man.
And it doesn't have to be over produced.
Just use an ad at first.
It gives you indicators.
- It's not that complicated.
- Portfolio.
- What do you do? - Construction.
- Okay.
- And so what my question is,
is should I take my 1300 followers
and expound upon the business?
And I run the construction business, I'm not the founder,
but I run the business.
Should I expound upon the followers I already have
using me? - Yes.
- Okay, versus make a whole new one?
- I would do both.
- Do both? - Yes.
But you have leverage with what you have right now.
- Okay, and when you were talking, you talked a little bit,
you know, talk about you,
and so should I add things about my personal life?
- 100 percent.
- Really, okay. - Yes.
- Awesome, and is that--
- Don't say no for the audience.
- Hmm, okay, okay.
- That's the number one thing I do,
is I don't say no for them.
Everybody says no, they're not gonna like this,
they don't care about my kickball team,
they don't care that I collect wine,
they don't care that I'm in the business with my brother.
They do care.
- Hmm, okay, and that makes you basically more approachable,
more likable, you're a normal person.
- 100 percent, you might be walking through like, "Browns."
They're like, "Oh, yeah," you never know what it is.
- That makes sense, okay, awesome, very good.
Can I get a picture with you? - Yep.
- One question, you're a high energy guy,
how do you keep your energy up?
- I think I've come to realize it's gratitude.
Gratitude is my fuel, I'm grateful.
It's like, I'm alive. - That's good, man.
- Yeah, I keep things very basic.
As long as my family's healthy,
it's hard for me to get down.
It really is, I've really got a very old school perspective.
And so I'm just grateful, you know?
- Why people should be grateful for traveling.
At the end of the day it's a fucking plane
traveling a thousand miles--
- Yo guys, it's Gary V again.
You know, you saw my impromptu rant a couple of weeks ago.
I'm sending some real love to all employees at the airport.
I travel a lot, I see a lot.
They're just underrated, they just are.
I just don't understand the lack of gratitude
of the traveling community.
The reality is,
it is the most remarkable technology in the world.
You go in a metal device and you land in another place
in record time.
Of course there's going to be some delays
and things of that nature.
Gratitude and kindness always makes a trip better.
What are you looking for?
- Just want to ask you a--
- [Gary] A question.
- Anything for millennials trying to manage everything?
- Video.
Learning how to manage everything.
How do you manage everything, Gary?
- By not over judging myself, that's the actual answer, bro.
- Appreciate it.
- Nobody's managing everything every day.
It's about lack of judgment on one's self, patience.
That's why I push it.
Because when you think you're gonna actually work
for next 80 years, all of a sudden,
eight days and eight months doesn't mean so much.
- Appreciate it, thank you so much, Gary.
- So, my industry is so heavily regulated,
I can't like somebody's post
because it's considered a recommendation.
- I understand-- - So I like what you said.
- No, no, you can't, listen, I'm deep in this.
You can't like somebody's post
who's making some sort of claim or is within your field.
- But if it's just like, she's well--
- You do understand that you could make content
around soccer and that could be the gateway to your clients.
- Well that's what I liked,
you said to interview local community officials.
- Dude, there's so many ways to navigate this.
I've been working on a deck that I'm gonna put out
on LinkedIn of how to create content
in a regulated industry.
Look for it, I'm gonna put it out in the fall.
But honestly, it's a paradigm shift.
Instead of dwelling on what you can't do,
which is what you can't do, start the process of.
I couldn't ship to 39 of the 50 states
when I started my wine company 'cause of laws.
Instead of just sitting there every day like everybody else
and crying, I fucking crushed the 11 states I could.
(smooth music)
- A lot of people are fighting for attention
on gaming content and passive viewing content.
How do we make our thing, and I'm not asking you
to answer this right now, it's like--
- It's content on scale that's contextual to the moment.
It's making 747 pieces of content on TikTok
that understands what content on TikTok works.
- Yeah. - The end.
It's kind of like, how do I get into incredible shape?
Seven days a week, I want you to eat properly
and I want you to workout properly.
The thesis is simple, the execution's hard.
But that is the thesis.
- So we're looking to probably bring in a head of content
that's literally like, we're gonna freelance out
a lot of shit in terms of content creation.
- Again, think of that the same way I told you
to think about Twitter.
I know it's an overhead, there's value, you know.
The sooner it becomes yours, the better.
Because you know this, the scariest part is,
social media marketing works uncomfortably well.
The problem is 99% of people who claim they know it, don't.
- I mean, that is 100%-- - Right?
That is the craziest thing right now.
It's so right, but the amount of clowns,
compared to actual executors, is so out of control
because the judges don't know how to judge it,
which has created the ability for so many clowns
to run wild.
- I mean, TikTok's incredible.
You saw the news coming out of VidCon,
like that was the place that people really needed to be.
What did you say?
It's like training wheels for YouTube,
or something like that?
- My point on Snapchat, the last two that have popped,
and actually, I'm sorry, Instagram too.
Pay attention, Instagram with filters.
Snapchat with the way it kind of worked also with filters
and then really, AR, first.
And then TikTok with music.
The last three social networks that popped
are helping people create.
- Mmhmm, yeah.
- Got it, got it?
So that's what I'm thinking about.
Like, what else helps somebody create?
The music, someone's like, "I don't know what to do."
Take something that's popular, music-wise,
and it doesn't matter what you do.
You got a shot, it's no different than sampling
fucking classics, you know.
Diddy did it better than anybody ever did it at Bad Boy.
I'm just gonna sample the classics from the last generation
and reboot it, and get great talent to go over it.
Music just makes me and Matt have a chance.
So that's how I see it.
I see the last three social network platforms
that have come out have assisted in the content creation.
So my argument is, if you're the kid
sitting in your basement right now, Sally,
and you're 13 like, "I'm the next Mark Zuckerberg,"
it might be a good idea to think about what training wheels
can I put on my app that helps somebody.
- [Male] You wanna make content?
- Just throw it up on the story, something fun with Gary.
- Yeah, want me to do it, let me take it.
- All right.
- Hey guys, it's Gary, I stole Matt's phone.
He doesn't know, he clearly knows.
What's your favorite thing about Matt?
Leave a comment.
- Isn't it funny how people don't want to learn, though?
To your point, they give this advice
and then come up afterwards and be like,
"So, what do I do now?"
(laughing)
- [Male] Go!
- Well, learn, do.
You can't just hire somebody,
or at least that would be better.
- [Male] Ask your mom, Google.
- Google's your mom, that was such a good--
- Isn't it amazing how the answers are all out there?
There are no mysteries, people don't want to accept that,
that the answers are everywhere.
- They don't want to do it, it's no different than dieting.
- Yeah, well.
- They don't want to do it.
- [Matt] Right, that's true.
- [Male] So is that a lack of intrinsic motivation?
- I don't think so.
- It's a disconnect between words and actions.
- Yeah, that's true, between intention and action.
- It's a disconnect between the narrative
one is putting out to the world--
- And back to themselves, I really want this,
but you really don't want it,
because the information is available.
- 100%, like I fuckin' really wanted it,
and I gave up my fuckin' twenties.
I can never, through all my passion,
actually describe how fucked up I played it.
I mean it, I fucked up, like it was too ridiculous.
I did nothing.
- [Matt] What do you mean?
- I over corrected, I worked every minute, 100%.
- My brother's always giving me shit, like you're gonna die.
This is what it looks like, it's on a scalpel.
I gotta fuckin' over-correct to end up
anywhere near where I want to go, right?
And I might die in the process, hopefully not.
- But it's kind of like, being a fuckin' caterpillar.
I'm gonna be a fuckin' butterfly.
This is the destiny, nothing else is interesting.
- [Matt] No, I agree, well this is my hobby.
- This, with death, is better than not this without death.
- Well I always say, what's the alternative?
This is a better outcome.
- I'd rather live happy.
(distant male mumbling)
I'd rather be happy, going from Columbus to New York.
(laughing)
(upbeat music)
- [Camera Man] So we're waiting here in the next location
for the next meeting, and Gary's just hidden
behind some cars across the street. (chuckles)
I wonder if he can see us,
'cause I feel like he just made a face.
(laughing)
I can't tell.
- [Camera Man] This is a short little segment in our episode
that we like to call The Daily Rock.
It's early in the morning and we're walking
through the hotel lobby.
The Wild Rock looks a little tired, doesn't he?
A little bit on the sleepy side, ladies and gentlemen.
I really hope this makes the DailyVee episode.
(chuckles)
If I'm editing it, it will.
- The DailyVee and Daily Roo.
- Oh, the Daily Roo?
(chuckles)
Notice The Rock in his wild environment here, still has wit.
Still has wit.
- Can you not, please.
You know you love it.
- [DRrock] I'm not gonna let you in the room,
I'm just gonna let you walk around the hallway.
(upbeat music)