- Maybe you are just getting started as a copywriter
or maybe you've been doing it for a while
and you work with quite a few clients already
or maybe you're thinking getting into this industry
and launch your copywriting career.
We've trained thousands and thousands of copywriters
from around the world.
Today I want to share with you
three ways that you could increase your income
as a copywriter.
Way number one,
do something every day to keep your pipeline full.
See one of the mistakes
I see a lot of beginner copywriters make
is they spend a lot of time chasing the work,
getting the gigs and getting the clients
and closing the clients
and once they get the gig,
they spend all their time just working on fulfillment,
writing the gig, and then deliver the work,
but then they stop marketing,
they stop keeping the pipeline full.
So what happens is it's like a seesaw.
It's like they do the work,
do the work, do the work, do the work,
chase the work, chase the work, chase the work,
and then do the work, do the work, do the work, do the work
and they have this income roller coaster.
You don't want to do that.
Every single day, you want to block out
just a little bit of time every day
to make sure that your pipeline is full,
maybe it is doing that cold video pitch.
Maybe it's connecting with someone on LinkedIn,
maybe it's asking for a referral.
Maybe it's posting the article on your blog,
whatever it is that you do every single day.
Ideally, could be in the morning
before you do anything else,
one action or multiple actions
that you could take every single day
to keep your pipeline full.
Now maybe you're thinking but Dan I'm, I'm so busy already.
I'm already working with clients.
I don't need more clients, I can't handle more clients.
That is precisely the reason
why you want to keep marketing yourself
because you want the supply and demand work in your favor.
You want to have a lot of demand for your services,
and not enough supply.
When that happens
that is the perfect time to increase your price,
meaning increase your income.
You do not want to wait to do marketing.
You're always marketing.
You're always busy.
You keep yourself busy, but you also keep your pipeline full
every single day you do something
that would get you clients today
or maybe 30, 60, 90 days from now,
future potential clients,
but every single day, it is a habit that you must have.
The second thing that you can do
to increase your income as a copywriter
is to specialize.
Think about a brain surgeon versus a family doctor.
Who makes more money, the brain surgeon or a family doctor?
Now, why does a brain surgeon make more money
compared to your family doctor?
Because the brain surgeon is a specialist.
He or she specialize in one thing.
Most of the highest paid copywriters in the world
they specialize in certain industry, certain vertical,
or they specialize in certain type of writing.
In fact, in most cases
they specialize certain type of writing
in certain industry.
That's how niche they go.
In fact, I know one particular copywriter
who specialize in webinar scripts,
30, 60, 90 minute webinar scripts.
He charges $25,000 to create one webinar script.
Now it takes him some time
to create one, of course, each time,
wouldn't you agree that's a pretty good pay day?
Now, if you are just getting started,
you don't want to specialize.
You want to experiment.
Do a little bit of this,
do a little bit of that.
Try different types of writing.
Work with different types of clients
from different industries
because how would you know
what industries that you are interested in
that you have a passion for?
Gradually you will narrow down
and eventually you would specialize
in certain types of writing in certain industry.
And that's how you maximize your income as a copywriter.
Number three, tie your work to results.
Remember you are not in the writing business,
you're in the revenue generating business.
Is there a way that you could tie your work
to some form of results
that your client could measure?
Example, could you negotiate with your client
if your emails generate certain amount of revenue
that you would get a bonus
or they accomplish certain amount of conversion rate
or clickthrough rate.
Because everything online is measurable.
All you need to do is to sit down with the client
and negotiate.
Of course, this has to do with your closing skill,
your closing ability.
How do you close the client?
How do you convince the client to say yes to your terms,
to your offers?
But could you do that,
tie your work to results?
Sometimes it could be get a certain result,
unlock a certain bonus.
Sometimes it could be a retainer plus revenue share.
Sometimes it could be profit sharing.
Sometimes it could be lower ad costs.
Sky's the limit.
There's so many ways
and so many variables
that you could structure this.
If you want more proven ways
to increase your income as a copywriter,
head over to copyacademy.com
or click on the link in the description below.
- I can honestly say
I got my first and recurring gig
because of Copy Academy.
It takes care of all my bills,
it keeps me above water,
frees up my time
so I can actually go for more.
The reason why I'm really grateful for it
is because I don't think I would've gotten the job
if it wasn't for Copycademy.
Thank you Copycademy for everything.
- Yes, I'm a high income copywriter
and this is what I do.
I have the choice.
I can come back to live my mediocre life,
do the easy thing that I used to do,
but no, I won't come back.
And the journey with Copycademy
with HIC,
I find out the meaning of my life,
I know my value,
I know what I can do for other people life.
I know that I have the power
to improve other people life
and all I have to do
is that I believe in what I do
and I keep doing it.
I'm so grateful that I chose HIC,
that I joined Copycademy
because it really changed my life.
I'm so grateful.
So thank you.