in today's video I'm coming to you with two quick, effective ways to establish
your photo editing style as a photographer! so it can be a little
confusing! there are a lot of different styles and presets and overlays and
Photoshop templates and it can just be a lot ...so these are two ways that I
guide all of my students through on how to establish what is your style. the
first thing that I want you to do is gather all of your inspiration imagery.
so you can do this on Pinterest and you can just start gathering images that
inspire you colors that you love textures that you love fonts anything
that relates to you and your brand as a photographer. gathering all of these
things together visually is really gonna help you connect the dots and find
patterns between maybe some common denominators of what you love and what
you're drawn to... or maybe you start to see some vibrancy of color you're very
into saturated colors so you are gonna start to see patterns and one of the
best tips that I have for you as you're gathering your inspiration and finding
images that you are drawn to is to not pin or gather too many images that are
just other photographers work try to get out of the world of photography for a
second what are things that you're drawn to that are not just photos I want you
to ask yourself why you're drawn to these particular images then you can ask
yourself what do you want people to feel when they look at your images then what
are some of the common denominators within your board have you decided that
you're really drawn to matte images or vibrant images or maybe lots of black
and white make sure that every single thing inside of this inspiration board
lights you up it gives you inspiration it brings you life they're images that
make you feel something or colors or architecture or typography so not just
images these are things that mean something to you they don't have to mean
something to everyone else but they need to mean something to you during this
exercise you're going to find you're drawn to certain colors or textures or
patterns over others and it's going to give you insight as to what your unique
style is the second tip and this is absolutely crucial when you're first
starting out is to only edit with one color and one black-and-white preset for
as long as you we can why because you're going to get
overloaded and bombarded with a million options if you're using presets and
settings that are just wonky and everywhere or making up your own for
every single shoot you need to have one set criteria that you edit all your
photos through now you're going to make adjustments to your images specifically
for each image right but you need to have that base preset so that all of
your images start to look consistent I want you to remember that it's okay to
play around with different editing styles and pivot or try something new in
your business but the best possible thing that you can do for your business
and for attracting people to your brand as a photographer is to be consistent so
I want you to stick with that one preset rule for as long as you can only using
one preset is also going to force you to only use the presets you love the most
by choosing and forcing yourself to choose just one color preset you're
going to end up with your favorite work if that makes sense so make sure you
eliminate all those other distractions and options picking only your favorite
color preset and your favorite black and white preset you can create your own
presets too guys so you don't have to go buy them if you go into Lightroom and
you make some adjustments that you love and you want to save them you can
actually save it as a preset watch this tutorial really quickly here and I'll
show you how right so I'm here inside of Lightroom right now and just as an
example here's an image that I've already finished doing some edits to of
myself and if you look at the top of the page here under develop you can click
new preset and this new preset could just be my like standard color preset
and you could put it into a folder new folder name it something else this is
really cool because you can unchecked certain things on the preset or you can
check everything so you may not want every single thing to be checked off
like your white balance for example is something that you may not want to have
the preset adjust for you that's something that you're going to want to
do for each and every image but the rest of it is things that you want to save so
this is a great way to save a lot of time and get a lot more consistent with
that color or black and white peace I would love to see what Pinterest
boards you guys create or what inspiration boards you guys create for
this exercise send them to me in the photo boss Facebook group you can join
it via the link below and I just can't wait to see what you guys come up with
I'll see you guys next week bye guys