Hey everyone!
Jason here, digital marketing consultant.
And in this sales funnel hacking strategy guide, we need to talk about five big problems,
when it comes to funnel hacking and mistakes you're probably making, that is actually going
to hurt your sales and conversion numbers, not improve them when you're trying to quote
unquote funnel hack.
So first of all, what the heck is funnel hacking?
All it is, is a fancy way of saying you're going through other people's funnels to figure
out what they're doing and how they're possibly making money and keyword being possibly here.
Timestamp table of contents in the description, along with a actual playlist that walks you
through, how to properly go through conversion optimization for your funnel and landing pages.
Now the first big problem with funnel hacking is, it only gives you half of the picture,
and this is going to be a common trend as we go throughout these five.
And that is audience.hack.
And the problem with this, is you don't know who the funnel is specifically designed for,
unless you have some insight track on their brand strategy, you won't need to know your
what channels your competitors are driving traffic through.
You need to know how qualified that traffic is, how warm or cold it is, and you need to
know their content and remarketing strategy.
But typically you're only going to see the landing page onwards.
You're going to see their upsell and sell sequences.
You'll see their emails, but we don't know what type of people are being driven here.
We don't know how people are being driven to this landing page.
And so what's really important is to remember, that sales funnel hacking is only showing
you half of the picture.
The other half is everything that was done beforehand, to get people to that initial
step in the funnel.
And because you're only seeing half the picture, this actually leads me into the sales second
big pitfall.
And that is, is you don't need to worry about what type of software they're using.
And we don't really need to care about, what type of funnel it is in the beginning, because
we don't know how people are being driven there.
We don't have a good understanding of everything that's going on before people are put into
the funnel, which means we need to focus on the copy, which is the most important part
of the funnel hacking process.
You see the whole purpose of a sales funnel, is to move someone who from, “I don't know
who you are” To, “I'm your biggest fan, and I wanna buy more of your products and
services.”
Well, that's great.
So if a funnel’s designed to do that, how do we figure out what our competitors are
doing, in order to move someone from that space of stranger to customer?
Well, it's the sales copy in the funnel, not necessarily the software, not necessarily
upsell, down sell sequence and definitely not the type of funnel it is.
So whether it's a webinar funnel, launch funnel, a VSL funnel, a free plus shipping funnel,
that all doesn't matter when it comes to funnel hacking.
The sales copy is the lifeblood of the funnel.
And the sales copy is going to tell you, about the most it's important part of the entire
funnel, the customer, right?
So you want to take a look at what benefits and features do they talk about throughout
the funnel.
What stories and case studies do they talk about throughout their funnel.
And most importantly, you want to look at where they put those stories, benefits and
features in their funnel.
And this is where sequencing actually becomes somewhat important, because if they're talking
about problem ABC on their landing page, and then they talk about problem XYZ after their
webinar or sales sequence, then that tells you that you should talk about these problems
first and these problems second.
But that's knowledge and information that's going to come out of analyzing what they're
saying, not necessarily the software, the email autoresponder sequencing, or the upsell
and down sell sequences.
Which leads me into the third mistake, a lot of funnel hackers are making, and that is
not niching down.
When it comes to understanding how funnels work, it's great to look at a lot of different
niches.
When it comes to actually funnel hacking though, it needs to be in your niche.
Why does it need to be in your niche?
Because as we just talked about, the copy is the most important part, that's where you're
going to learn the most about your potential customers.
You can't learn about your potential customers, if you're a niche A and your funnel hacking
niche C, D and E, right?
Because they're going to be talking to different people.
Yes, it's great to look at a bunch of different funnels, but you don't need to funnel hack
other niche funnels, to understand how funnels should work.
When you're trying to figure out how you should structure your funnel, that's something that
you can look at the experts for.
But after that, just because some expert or guru is doing a webinar or a launch sequence,
doesn't mean you should do a webinar.
Doesn't mean you should do a launch sequence.
You have to go look at what people are doing in your niche.
And most importantly, what people are saying in your niche.
And as I always talk about on this channel, is starting small, just because someone has
a webinar sequence or they have a seven video email course series, doesn't mean you need
to invest all that time and energy.
You just need to figure out what's the right copy.
What's the right messaging, to get people on my email list.
And then you can continue building your funnel from there.
That's really the most important part.
Now the fourth big mistake I see, is taking other people's funnels as fact, as opposed
to ideas.
And this is actually going to tie into number five as well.
I'll just share a personal story with you.
When I first started my agency, I went out and did the whole funnel hacking thing.
I found a bunch of other people, both successful and ones who had just started.
And I went through their funnels.
I bought some of their products and services, so I could see their upsells and down sells.
I could see their backend emails and it was great.
I learned a lot, but the problem was, that I assumed that everything I was engaging with
was working.
I come to find out years later, I was listening to a podcast of one of the people I had supposedly
funnel hacked.
And this guy was wildly successful, right?
He's making like 6k a month or something crazy like that.
And during that podcast, he talked about one of the funnels that I had gone and funnel
hacked.
And I could see thousands of people were going through it.
They were spending thousands of dollars a month and he admitted, they never got it to
work.
So I had modeled something, that wasn't actually working.
So it doesn't matter if you're seeing people, month after month that drive traffic to something.
It doesn't matter if you know for a fact that, that YouTube ad or that Facebook ad you see,
is sending thousands of people per month to a landing page or a webinar or a launch sequence.
There's no way to know if it's actually working.
Yes, you can opt-in and buy their product every other month to see what changes.
But I've seen some funnels, that don't work or aren't profitable and they just leave them
going anyway, because they've moved on to a different part of their business, or because
you can't see what's going on the traffic side, it's profitable for them, because of
something they're doing way later on down the road that you actually can't see.
So remember, you're only seeing half and just because it's a big guru or it looks like someone's
super successful, doesn't necessarily mean the funnel is working.
Which leads me into number five.
And that is funnel hacking is for growth, not starting.
I think it's really easy to try and look at successful people and look at successful marketers
and say, “Hey, they're doing this.
They're doing that.
We should try and do all this.”
Well, number one, that's going to be a lot of work.
And you're going to delay the launch of your funnel way too much.
We want to get up and running as quickly as possible.
But number two, it's better to be unique than better.
Say that again.
It's better to be unique than better, when it comes to your copywriting.
You see, when I talk about the importance of looking at other people's copies, so you
can learn about your potential customers is because you need to connect better with your
customers or your potential customers than all your other competitors.
So if we put your landing page against everybody, else's, there has to be something different,
on your landing page, in your sales sequence that says, “I understand your problems and
where you are, more than all these other people.”
That's ultimately at the end of the day, what's your funnel is doing.
You don't have to be the best.
You don't have to have the fanciest software.
You don't have to have the fanciest upsell and down sell sequence, which is why it's
so important that you start with your own research and you start with your own message.
And then you start looking out and saying, “Oh, you know what?
That's a really good benefit that I didn't think of” Or “Hey, you know what?
Maybe we should try this type of email sequence versus the one that we're doing” But funnel
hacking should be something that's helping you grow and scale, not something that's helping
you start.
If you're trying to figure out what type of funnel you should put together, great.
That's not funnel hacking.
That's just figuring out what type of funnel should I use.
Should it be a webinar?
Should it be a VSL?
Should it be a text sales letter?
Should it be a launch sequence?
That's just a decision you have to make, based upon the type of time and funnel you ultimately
want to build.
But after that, funnel hacking comes in and tells you how you should change the funnel
you already have.
So thank you so much for watching.
I sincerely hope you got some value of this and this helps you kind of put in the right
context, what sales funnel hacking is and how it can actually help you grow.
And more importantly, sidestep some of the mistakes, a lot of new sales funnel hackers,
beginners make.
So go ahead and comment below, if you have any questions.
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just like the ones covered in this video.
And as always, keep building the business you love.