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- What really is a build?
It seems like you can't post your opinion
on anything these days,
without being ridiculed by some internet troll
looking to get a rise out of you.
Which is why we had to make this video.
Even most of the vehicles we post
will end up with some comment about how
the wheels, tires and suspension that we sell
off our website don't make it a build.
But if that doesn't, what really does.
Now, we can see both sides of the argument.
There's builders out there,
fabricators, engine builders, paint and body work guys.
You know, the folks who really get their hands dirty
that do genuinely put more time into
drastically changing the look or performance
of their truck.
That we can easily look at and identify that as a build.
When you look into the engine bays of some of these trucks
and every piece has been touched in some way.
Whether that be polished, paint or just cleaned up.
Can you classify that as a build?
Or does it require the late nights in the shop after work,
pulling the motor apart by hand to put forged internals in
and add some forced induction.
It's apparent the further you break it down,
the more people you'll find may disagree with you
on what a build is.
If you're the bolt on guy,
there's probably a paint guy looking down on you.
But, if you're the paint guy, there's probably
an engine guy looking down on you.
Social media has been one of the greatest tools
we've ever seen to connect people with common interests
and get mass amounts of information.
Photos, videos, data and random rants
spread across many different walks of life.
But, at the same time, it's opened up
a lot of people for undesired criticism.
When it comes down to it, we have to face the facts that
ninety nine percent of truck builds
are bolt-ons and that's perfectly fine.
Bolt-ons is probably another confusing term too
because, I mean, technically we bolted a supercharger on.
But, by the comments of many people, that is what
finally made our truck,
with countless hours of work into it, a build.
We can take a look at SEMA trucks too
and, with confidence, tell you that there is a bunch
of bolt-on stuff there also.
Now, yes don't hear us wrong,
there is a lot of custom fabrication too.
Especially on the new trucks that don't have products
in the market yet, namely lift kits.
That's really what SEMA is all about.
It's research and development of new products
that companies are bringing,
or at least hope to bring to market.
So, it might be custom fabricated for now,
but eventually it'll be mass produced and sold
as a bolt on, regular kit to guys like you and me
probably through our website.
Now, we won't go all soft on you guys
and tell you that slapping one sticker on your truck
means that you can call it a build.
In our eyes, anything that dramatically changes
the appearance of your truck, can be called a build.
Once you start modifying the suspension on your vehicle
or installing a lift kit, you really open up the truck
to so many new options for wheels and tires.
And in the process, your taking out many OEM components
and replacing them with better, bigger or upgraded ones.
As a verb, the word build means to construct something,
typically something large, by putting parts
or material together over a period of time.
To me, that sounds like a lift kit, wheels and tires.
As a noun, it means the style
or form of construction of something,
especially a vehicle.
And that's where you get all your build themes.
The black out build, the white out build,
the off road build and so on.
But, even after all that, there will still be
some people that say without motor work, its not a build.
And a the same time, there will be guys
with ten grand in motor work,
that have a stock looking truck.
We're just here to ask,
"Where did all this hate in truck community come from?
and "Can't we all just get along?"
Go to your local shows, encourage the guys
with smaller builds to keep building
and be someone that future generations can look up to.
Whether you're the guy or gal that picked up
a rough country lift, some fuel hostages and Nitto's,
or the guy running a McGaughy's seven to nine kit
and fuel forged FF19's, we love your build.
You don't have to spend every penny you have,
you just have to make your truck yours.