Hey Dan here and in this video I'm going to share what I think is the best way
for an ENFP to focus their business or to pick a niche so that they don't run
into struggles in the long run now just before I get to that this is a pretty
special week starting out here as many of you know my mission here with the
channel and in life in general is to help you become the best version of
yourself all while creating the most awesome life possible for you and those
you love one of the ways that I do that is through a program my offer called The
Free Freelancer it's a year-long group coaching program for freelancers coaches
and consultants and this week is one of those times that happens twice a year
where the program is open until Friday for admission so in celebration of that
the videos all this week are going to be themed around entrepreneurship which
works pretty well because most enfps I've ever met
aren't exactly enthusiastic about working for someone else and taking
orders or being a cog in some big corporate machine now when it comes to
picking your focus as an ENFP there's a lot to consider much of the
typical marketing advice out there says to get hyper focus pick an exact niche
right and this can work I have a client now she actually joined the free
freelancer last fall and she's hyper focused in health coaching around women
who have had gastric bypass surgery and are looking to make lifestyle changes
after that is a hyper focus and in her case it was really aligned with what she
wanted to do she was very clear from the beginning about wanting to work with
this audience and it has led to getting clients already and starting off a very
successful business so it can work being hyper focused but one of the risks if
you do this artificially as an ENFP is guess what we get bored really easily
right so if you just pick a niche because you hear from some marketing
expert that you're supposed to have a really focused niche you're gonna end up
in trouble a couple months into it when you just get bored of that or you don't
really want to just talk about the same thing over and over again
content marketing making videos doing podcasts writing about the topic that
you help people with is a really powerful way to grow your business but
you have to be really passionate trust me on this you have to be passionate
about it and to talk about it over and over and over
again and so if you just picked some really specific area like well I offer
advice to men between the ages of 27 and 31 who have videogame addictions and
recently have been divorced maybe because of the video game addictions
that sounds good and I almost guarantee you will get clients when you start out
because it's so specific but if you build all your brand and your whole
business about that you're gonna run into some very serious issues because
more than likely as an ENFP you are going to get bored of talking about the
same thing over and over again and working with the exact same people so
what's the solution well there's two parts to it the first part is when
you're building your overall brand like what people know you as keep it general
enough to give yourself some flexibility so often I recommend to my clients just
use your own name or use something and this actually wasn't my intention when I
came up with dreams around the world it actually came to me in a bit of a dream
when I was napping in Germany but the nice thing about dreams around the world
is it embodies I think what I'm about but it gives me a lot of flexibility in
terms of what I can talk about it right so keep your overall brand somewhat
general so you have some flexibility in where you can go in the future because
restarting your Facebook page restarting your YouTube channel when you change
directions is painful you do not want to do that you want to be able to bring the
people with you who've already grown to love you and follow you to your next
stage you can then have various niches that you focus on in terms of types of
your content or products you offer I mentioned at the beginning of this video
the free freelancer the program I do that is a very focused program for
freelancers and coaches who often but not always want to be location
independent so they can travel set their own schedule all that kind of stuff that
is a focus program I offer and I have some videos on my channel here I'll link
to them that are very focused around those types of topics but despite buying
the domain name I did not call my brand the free freelancer because it was never
my intention to just talk about that subject that is one of the ways that I
help people and work with people so you can build your bigger
brand around even let's just say your name and then within that have two or
three different categories that you talked about a lot that gives you the
specificity so people can really connect with you and see you as an expert in a
small amount of topics but it also gives you the freedom you need as an ENFP to
change direction in the future and cover a variety of topics to keep it
interesting for you now the second strategy you can use is to focus on
beliefs and desires instead of demographic you'll often hear people
like so-called marketing experts who maybe aren't that much of experts
talking about age gender marital status these sorts of things in terms of how to
target who you work with there are definitely times that this is a valuable
bit of knowledge to have and where you will want to target around it but in
many cases you can be more effective focusing on people's beliefs maybe you
work with people who value freedom and autonomy in their lives or maybe you
work with people who believe that love should be abundant and monogamy is crazy
maybe you work with people who believe life is about service and giving to
others those are powerful beliefs that you can speak to without having to
narrow it down to a certain gender or a certain country a certain income bracket
for instance so those are the two strategies I would recommend when
focusing your business as an ENFP number one keep your overall brand and your
name rhod enough to have some flexibility to change in the future and
to cover a variety of topics and number two to focus on the beliefs and the
desires of the people you want to work with rather than getting into really
specific demographic now if you're lucky enough to have caught this video in time
I should mention that I'm hosting a live special event this Wednesday I'll link
to it below in the description and a card pop-up for it you can head over to
the page you do need to register but it is entirely free love to see you out
there thank you for watching thank you for your support and I will catch you in
the next video soon
you