- A lot of creators struggle with, like,
wanting to publish all the time
and a lot and they see everyone else who's, like,
doing so much publishing of content
and they feel like, I have to do it in order to keep up.
Well what we wanna do, this is Matt.
He is a creator, also works at YouTube,
and talk with you guys about,
do you really need to publish every single day
and what impact will that have on your channel?
It's coming up.
Hey guys, my name is Tim Schmoyer.
Welcome to Video Creators.
We are all about helping you grow your YouTube audience
so you can spread a message that reaches people,
changes their life.
Matt was a creator, been doing that for a long time,
then YouTube's like, no, we need you at our team
and so, he now works at YouTube.
What do you do over there?
- I lead our official Creators channel
and our Team YouTube channel.
So I lead a team of video makers who make educational videos
about how to succeed on the platform.
- Cool.
So that would be, like, the YouTube Creator Academy channel?
- Yeah, it's actually called the Creators channel now,
but we have the Creator Academy website
where you can take courses with quizzes
and things like that, and then the Team YouTube channel.
- One of the things that you said to me, Matt,
is that just publishing once a week for you is, like,
just fine, and I was like, once a week?
But I see all these other people, like,
these gamers and these vloggers
and even other people in my YouTube education niche
who are publishing, like, daily
or they wanna go more, they're trying to publish
more and more and I'm like,
I don't feel like I can keep up with that.
And one of the things that you said to me was, like,
Tim, I think you should just do once a week
and I said, why?
You're like, well,
you just need to give your videos room to breathe.
What do you mean by that?
- Yeah, we talk about this a lot.
It really pains me to see creators
increase their upload frequency just because
they feel like that's gonna blow up their views
and that's the key to success.
You know, they start making so many videos,
it becomes a situation of diminishing returns.
They're killing themselves making more and more videos
and trying to go daily,
they're not thinking about their audience.
Do they even have time to watch all these videos?
Me personally, I watch videos maybe on Sundays,
once a week, I catch up with my favorite channels
and you can ask yourself, how often do you watch videos
from channels that you're subscribed to?
Think about that and really think about
the audience out there
and let that help inform your decision
about how often you upload.
- I get a lot of pushback on that saying, like,
but what about vlogging?
Like, you have to do vlogging or gaming or, like,
or there's always an exception, like, that niche
or my industry, whatever, like, that doesn't apply,
you have to do at least x number of weeks
in order for the algorithms to love you and promote you.
- It's possible that you have an audience
for what you do where people wanna tune in every single day.
If you have an audience of maybe young teenagers
and they don't work and it's the summertime
and they don't have a lot of things to do,
maybe they will watch every single day,
but you gotta think about your specific vertical
and your specific audience carefully
when making that decision 'cause the last thing you wanna do
is start to really burn yourself out with making content
when your audience doesn't really need it
and what I see again and again
are people uploading more and more
and then their views are going down and down
and when you see that, you gotta just slow down,
put more effort into the quality and the content
and step back a bit.
- Is there anything else that creators should look at
and really pay attention to in terms of being able to judge,
like, what's a good frequency for me and my audience?
- I would say, definitely just looking at impressions
and the click through rate, just the views in general
and that's gonna be the first thing people are gonna see.
Ask yourself what you can take on
because you gotta think long term here,
you wanna make sure you're sustainable.
After that, it's a matter of experimenting
with different things.
A lot of creators try vlogmas around Christmas time
or they do this big burst where they go,
okay, hey guys, I'm gonna upload every day
for the next 10 days as an experiment
and see what happens, see how hard that is on you,
but see what happens in the data,
ask the audience, like, do you like this?
If it feels like it's not getting traction,
that's a good way to test if upload frequency,
if you should increase your frequency or not.
- I know guys, like, for me, I was feeling like,
I don't think I can keep up with doing three videos a week,
five videos a week, and trying to do, like,
every weekday, like, for me, that was just too much
and I was feeling like, you know, like, stressed out.
When you tell me, like,
just give your videos room to breathe, like,
do once a week and focus more on,
like, quality than quantity.
Delivering, like, really what you guys want,
like, to me, it was like, a breath of fresh air.
I'm like, (sighs)
- Yeah.
I mean, with your channel, I felt like,
when you started uploading several times a week,
I was like, Tim, I can't handle that.
- (laughs) - Like, I--
- It's too much awesomeness for me to take in.
- Yeah.
When it was once a week or something,
it felt like something that was a little more special.
Like, Tim's got a new video,
I wanna check out what the insights are from him this week.
Half of it is gut and half of it is, sort of,
having an understanding of who your audience is
and how often they're willing to watch.
- And what your own personal capacity is
to create-- - First and foremost.
- And produce. - Yeah, please.
- Because if you burn out,
then you're gonna stop completely
and now you're not serving your audience at all.
- And also, on the point about
giving your videos room to breathe,
you gotta think about, like, we upload on Tuesdays.
We try not to upload on Wednesday
because we feel like, we want that Tuesday upload
to have more of a chance to get seen.
That's why we feel like the weekly cadence
has been great for us.
I mean, we gained half a million subscribers
in the last year.
We feel like that's the right tone
and any time my bosses say, should we increase frequency?
I'm like, no. - Yeah.
- This is the right cadence. - Yeah.
So even YouTube's owned channels
published once a week, not more.
- 'Cause I don't think people want more than that.
Of course, every channel is different
and every audience is different.
In some cases, like I said, there might be some verticals
and some channels that it might be beneficial
to upload every day, if you can,
and a couple examples where that could be a possibility
is in news where people are checking in every day
to see what the latest news is.
Maybe gaming because sometimes young gaming audiences
have a lot of free time
and they wanna check in on their favorite gamer.
So again, it just comes back to what vertical
and what type of audience you have,
what's their situation, their real life situation?
- Matt has a lot of other information and material
that'll really help you guys grow your channel.
You can find a link down below to his channel,
which is the YouTube Creators channel
and you have lots of general tips over there
from YouTube themselves.
If you wanna see other examples from a lot of other creators
that are posting very infrequently
and still seeing tremendous growth on their channel,
you can learn more about that
by clicking this video right here
and I'll see you guys over in that next one.