okay in today's video I'm gonna take a look as advertising on YouTube how you
actually advertise on YouTube now you might be thinking why bother advertising
on YouTube or is it effective is it useful and so forth YouTube advertising
is very very effective and very very cheap and I want to show you know
exactly why you should be advertising on YouTube and if you're not doing it
you're missing out big time particularly if you're in a small business and you're
looking to develop now if you look here firstly we're looking at stats for the
last seven days this is five campaigns or six campaigns or whatever the way I'm
running you'll see for the last seven days we're just gonna take a look at 24
to 27 of November 2018 today now for is the 28th of November so we're looking at
the last seven days and the figures that I want you to have a look at and ensure
that you focus on our firstly the figures for views so over the last seven
days I've had six thousand one hundred and thirty-seven views across these four
or five campaigns that I'm running you can see the cost of that is fifty eight
euros and ten cents so we do a simple calculation 58 ten divided by six one
three seven you'll see that I'm getting a view four point zero zero nine of a
cent in other words less than one cent so there's the figure there 6137 views
fifty three euros is costing me that is absolutely phenomenal value because if I
was to go to a local hotel or what take a hotel in Dublin or function room and
try and guess speaking with six thousand people how
much will it cost me how much of a cost me to rent a hotel how many days or many
nights what I have to do was that's assuming I could actually manage to do
that and actually managed to get myself in front of 6,000 people I don't think
is actually possible without a massive advertising campaign and yet quietly
week in week out I'm getting six thousand views over a period of seven
days for around about 50 to 55 euros that's
sent of you or less than one cent of you so that's why you should advertise on
YouTube in my view now firstly you need to understand as well the type of people
that are on YouTube and what YouTube is youtube firstly is the second largest
search engine on the planet and it's owned by the owners of the biggest
search engine on the planet Google so Google has the first and second largest
search engines on the planet and YouTube is the second now that means that when
people go and search for stuff when they go and search for solutions want to go
and search for answers to questions they look either on Google search and
secondly they look on YouTube that's why you should advertise on YouTube and
that's why you should have a youtube channel and why you should make videos
and especially nowadays with the phone being as easy to use and as ubiquitous
as it is and as powerful and as you know gives great quality videos so the type
of people on YouTube they're looking for answers because it's a search engine and
as I say it's the second largest search engine the other thing that you need to
consider is if you compare YouTube directly with Facebook YouTube will only
count a view so I'm saying there I've got 6,000 137 views but on YouTube a
view is only counted if somebody comes across my video and watches 30 seconds
if the watch 28 seconds or 25 seconds doesn't count as a view if they click
away so just to put it in context you're gonna watch a video you're gonna watch
whatever you want to watch you know your own particular hobby you don't interest
your own passion and the video comes on before that my video you know that
there's a skip ad button on the right that comes on after five seconds and you
can skip the ad at any point up to 30 seconds if you skip the ad that's fine
you win and I win because aI don't get hey I don't have to pay and B you don't
have to watch the video however if you're interested in us then obviously
you're gonna watch and if you're interested you stay for longer than 30
seconds and I pay a cent that's a great D
it's great value it's a win-win so that's why you need to be clear in
relation to Facebook then if Facebook puts a video in here or Facebook feed
and you're scrolling down once you scroll past that video even if it's only
for half a second or a second Facebook count that has a video of you now let's
face it that's bullshit you know what I mean you're scrolling down through your
feed to the video in your way and yet they count it as a view
so what's counter the view on YouTube or what's counted on a view what's come
to as a view on Facebook are two completely different things and the
great thing about YouTube is that when you put a video in front of somebody if
they're not interested they can skip the ad and you don't pay okay
and not only that what will show when I set up the campaign now we see exactly
how he can actually frequency cap or cap the frequency with which your ads show
up because so that you're not gonna really annoy people
okay so firstly as I say Google owns YouTube so therefore in order to
advertise on YouTube you need a Google Ads account so you need to open up a
Google Ads account this is my Google Ads account and I'm not gonna go to too much
detail here but I will show you how to set up an advertising campaign for
YouTube so I click on this button here which was me to start a new campaign to
create a new campaign another so we're gonna create a new campaign and it's
going to be you know I'm gonna create a number as you can see this different
goal is there and different outcomes that you're looking for so your brand
awareness and reach and create a campaign without a goal goals guide and
guidance and those leads it's website traffic I think I'm gonna do one for the
brand awareness and reach it because I've found that that actually gets me
great I feel that's a display and I don't want display I'm going to create a
campaign without any without any goal and it's going to be a video campaign
and it's gonna be a standard video campaign so just click through the
options here can you and I'm just going to go through
the various options that you choose in order to set up your campaign properly
and give yourself the best chance of success and the best chance of getting
views at a cent even if you make it complete games over are you paying two
cents for a view or three cents review of your video it's still great value but
you do need obviously to create the video it's not a big job but obviously
it's a huge stumbling block for a lot of people a lot of businesses so this thing
is loading up here now it's a little bit slow today for some reason and we're
starting a new campaign so we're going to call the campaign let's put here a
campaign of mine is I'm just gonna call it wills and I'm gonna call it Willis
number two I want to change the change the name of it later on but just for the
sake of been able to identify so my budget then is gonna be daily and all
I'm gonna do is spend when you wrote a 1 euro a day you won't get a price of you
won't get a cup of coffee for euro day but you can get a hundred views of your
video on YouTube I'm only going to spend a euro because the five or six campaigns
running and I was spending five or six euros a day I'm spending 50 to 60 euros
a week and to be honest with you it's great value now start date started and
as soon as possible that's fine so we're gonna go at us we're gonna go
as soon as possible we're just gonna leave the default then here in relation
to networks I'm gonna go for YouTube search results YouTube videos I'm not
gonna go with video partners I'm not gonna explain exactly why but basically
I suspect that a lot of the sites that are in that video partners or the
Display Network are not really appropriate or suitable for my audience
and the reason for that is this would include the likes of apps and I think
gaming sites and stuff like that so I just don't bother with that I go for
these two options here YouTube search results and YouTube videos languages
then obviously I want English because all of my videos are in English
some people might debate that with me now location this is key but obviously
I'm going for Ireland country it's a wills
with no this particular odd I don't want to I don't want to do all of our I only
want to do a few counties actually in fact I only want to do about 50 miles
from my office so I'm gonna do and
so I'm going to do County Me's I want to do Dublin I'll do it up in the city just
to chase just include and I think a court of the city yeah I'm gonna do kill
there and I'm gonna do West need
so you can see here my advertising campaign here is to do with wills what
I'm looking to do is to get people in to make a will with me the likelihood is
that the people that are gonna be interested are gonna be relatively close
to my office so within a say a 50 mile radius so I'm gonna use just I'm just
gonna target four locations that means my videos are only going to be shown to
people in some of these four locations and you can see there I've picked these
four counties I want to put in a maximum cost her yeah a maximum cost per view
and I'm just gonna leave that the standard inventory I'm not gonna bother
with any changes here whatsoever so content exclusions I'm just gonna leave
it up to YouTube to short the people in these four areas and then I'm gonna call
this just Group one just for the sake of this the demographics then I'm not gonna
bother go and show the demographics but the likelihood is just I'm probably
gonna get more mileage out of people who would be a little bit older so people in
say 18 to 25 bracket are probably not gonna be that interested making will
having said that I'm getting view so cheap I really don't care I'm just gonna
leave us any audience I'm not gonna bother going in or changing that I can
change different audiences though I can go for based on detail demographics I
can go based on what their interest habits our lifestyle situations kids
being born and so on and so forth Google actually has the data on an awful lot of
viewers and we can target specifically but I'm not gonna bother for the sake of
this and the normally don't actually don't bother with the keywords either
because I'm getting so the maximum cost per her viewed and I want to do a
maximum of two cents per view that's the maximum I'm prepared to pay for view but
be honest with you I won't even need to pay that because I know I'll be getting
them for I know I'll be getting them for us
now I need to put in my video then so I have a huge number of videos on YouTube
on my youtube channel this particular video just for the sake of this video
and they show you how to do it I'm gonna look for a video of mine called ten
things you should put their will and things you should put in your well your
ten things you should have any real at the wrong name it's going to be an
in-stream ad now an in-stream ad is the one that comes on before the video that
you might be watching so she are watching a video and make her purse here
watching a video on fishing or say you're watching a hurling match or
football match or highlights of good scoop or something honors a video might
come on before that that's the one where you can skip the ad that's fine this is
the type and going for so I'm going for an in-stream ad it comes on before
somebody else's video and to see if the viewer doesn't wanna watch it has no
interest in the wind I'm just gonna skip the ad I don't pay they can watch goods
group of strongholds and everybody's happy so we're gonna go for industry now
I'm just gonna send them back to my website so my website is and what's
going to be displayed on the yard is that and I'm just gonna name my ad ten
things you should have any will so I've started campaign called wins number two
so the campaign name is witness number two the ad group is called group 1 just
for the sake of this I'll change it probably later on and then the
particular video is this one here ten things you should have your will so and
you can check here just to see what it's gonna look like on a desktop or a mobile
so this is the in-stream ad and I'm gonna save that and continue
so the campaign is ready it'll take a little while for the ad to be approved
probably an hour or so and that's it at the Austin races then and it'll be
showing my video to the people in the four counties that I've identified so
just to be specific and folks just a out there it's only review that's fine and
then as it goes live I'm gonna have data I'm gonna get number of impressions
number of views cost review etcetera I know to be honest with you that I'd be
paying one cent per view to show this ad when it's up and running and it'll be
like the other campaigns that I have where you can see there the average cost
per view is one cent that one is two cent but that's exceptional because it's
a slightly different campaign but overall for the whole week yeah for the
last seven days as you can see the average cost per view is one cent I've
got 6137 views that campaign will be up and running now that campaign I want to
put more videos into it so I have a number of videos that I'm gonna put into
that group they're all to do as a vote for them to do with making a will 10
things you should have in your will what happens if you don't make a will how to
extract it grant approbation and so on but the bottom line is if people don't
like the ad they can they can just simply skip the ad so it does one thing
I actually forgot and I want to just show you this is important and this is
in the settings so when I go back to the settings for this particular campaign so
all campaigns I go to Will's to I go to settings and I want a frequency cap so
if you around here to additional settings
I want a frequency cap I forgot to do that that means that I'm gonna limit how
many times my idea short to the same user so I'm only gonna show my ad to the
same user twice in a day so I don't want people getting peed off or you know
hugely fatigued with looking at me or anything else so I want to put in and
that and I'm gonna put in two here as well so number of views
of the ad per day only two so a person is not going to say Jesus I've seen that
ad I'm absolutely sick of us they're only going to see it twice a day because
I've captured the frequency they want to save that that's what I do for all my
campaigns that's not to say that you won't have seen a lot of videos of mine
but of a huge number of videos out there quite frankly but I do frequency capper
cap the frequency to views per ad per day I hope you find this video useful if
you do give it a thumbs up down below I'd strongly recommend or if you the
small business or if you want to persuade anybody to do anything you
could be a charity you could be you know some other and engaged in some other
activity or endeavor involving trying to persuade people to do something the best
thing to do in my view is to make little videos make videos with your iPhone or
your your smartphone put them up in YouTube and actually serve somebody be
useful be of utility and if somebody leaves a comment and says Jesus that's
useful video Thanks then obviously you know you're gonna get
a subscriber and you are delivering value in advance if you deliver value in
advance it's far far easier later on when that person needs a solicitor or a
physiotherapist or psychiatrist or a doctor or painter or decorator or
dentist or whatever then they're going to like know and trust you because
you've actually provided value in advance you've actually been abused you
have been useful to them hope you find this useful if you do give us a thumbs
up down below and you may be interested in subscribing to my youtube channel I
know this video is long but I hope is to say it's useful this is just a follow on
at the ad I made this morning the other way this morning is a how-to self to
youtube campaign and in this very very short video is just a follow on but I'm
just gonna show you the results the other made this morning I made around
half six or seven o'clock it's lunchtime now it's actually 10:00 to 2:00
but you see the results so you remember we set up a campaign this morning I was
called wills too and you'll see there so far today it's had 76 impressions so
it's been shown 76 times the people I've had 39 views I've had a 50% 50
percent interaction rates in other words over 50% of the people who saw the ad
decided to watch over 30 seconds I've paid an average cost of a cent of hit 32
cents up a 32 cents for 39 views put that in context out of a hundred people
if I get a one person out of a hundred people to come in and make a video or
come in and make a will rather it's it's gonna cost them probably a hundred
hundred and fifty quid put together a hundred people that watch my video it's
gonna cost me a euro so the payback there is good euro for 100 views out of
a hundred views might get one will but it's a hundred quid or 150 quid it's a
10 X or 15 X return on my money to see if you find the video useful give it the
thumbs up down below thanks