let's face it guys we all know that in 2019 the cost of paid ad traffic is
sky rocketing tremendously and it's getting more and more challenging to
push the quality traffic to your ecommerce store but today I'll share one
of the ways that I push high converting traffic to my ecommerce stores on the
cheap that works every single time okay so let's get stuck into the value
straight off the bat and show my screen here and the ad traffic method is not
just Google ads which is what I'm in right now it's not just Google ads and
it's not just remarketing ads okay let's go on to the document that I wanted to
show you it's what Google caused dynamic
remarketing ads for anyone working in the digital marketing industry like
myself we know that this is by far one of the best releases that Google has
released in a long long time now go as far as to say if you have an e-commerce
store this method along with Facebook Ads are probably probably the two must
do it must have traffic sources period so listen up because I'll explain how
they work and why they're better than traditional remarketing and why you
should care so let's preface all of this so dynamic
remarketing what is it it's essentially your specific ad tailored in so many
different forms being pushed across the Display Network and also traditional
search ads okay but I'll tell you what most people are doing based on the
people that I work I've worked with and I'm a mentor and the clients that I work
with and in this marketing agency so they have remarketing set up but is it's
generally too simple it simply retarget all visitors and serves them a single ad
that's where so many people go wrong to do it right you need to be heavily
segments and segmenting all visitors to your store and remarketing to those that
have abandoned the shopping cart and have visited a front page for example
and if you're already at that point then well done and hats off to you you're
doing a far better job than most however this strategy is the most time consuming
a technical ask in the ad world and I can guarantee you
that 99% of the people watching this video tutorial
Jahna at this point and and you know beyond that let's let's go down into
this document and highlight this and beyond that okay what if you had a
thousand products will you realistically create a thousand audience segments and
a thousand unique ad types for each and every product that you have let's be
serious you probably have better things to do with your time
so this is where dynamic remodeling remarketing comes in creative and add
copies all on automated and we can create so many variations so quickly and
honestly it is one of the best types of ad formats at the moment so yeah like I
said you know this is where Google Ads comic and dynamic ads come in you simply
all you simply do is implement a simple piece of code onto your website and set
up the back end on Google ads and boom Google automates all the ad copy images
etc tailored to your product so rather than a single ad following and stalking
your buyers it's the specific product and specific messaging that will appear
for that specific buyer guys come onto your store so let's look at the setup
and how to set this all up so let me again highlight this and move on to the
next step so setup the first thing you will need of course is a Google Merchant
Center GMC now if you haven't set this all up I'm going to run through that in
that video but if you're interested in how to set up GMC I could potentially
make another video so let me know down in the comments below
but essentially you head on to this page right here that I'm showing you and you
can set up a Merchant Center based on your Google Ads account okay
beyond that you need to implement a dynamic piece of code what that code
looks like just to give you an example I'm gonna highlight this as well it
looks exactly like this although of course it's going to be customized with
your unique ID code and conversion IDs and conversion labels etc and you can
simply do this quite easily through either Shutterfly plugins that
dynamically insert this code or you can have the
header there's an app in the Shopify store called header and footer and then
you just simply add that coat of a header and footer plug-in and it
automates all that for you so it's pretty simple and then the third step is
setting up audiences now I'm going to show you how to set up audiences in
Google Ads real quick but this is the demo
dummy account that I have and obviously I can't reveal the Google ID and what
not and this is a dummy account because I have way too much data in my actual
account that will give away too much but I'm essentially from here you need to
create a few things okay you need to create your audiences so all you need to
do is navigate to your shared library in your settings so I'll just go to tools
go into shared library here like I said and you need to go into audience
managers or audience manager and then you need to just create a new audience
segment you can easily hit set up an audience source here and then from here
you've got a obviously I haven't set this up with any sort of tax because
there's a dummy account but from here you'll have your Google ads tag you set
that up and then all you need to do is create that remarketing list from a new
audience drop-down and that's pretty simple so the next step is a list
definition and targeting so this is where you start creating a list of
products and again I can't show you that because this is a dummy account it
doesn't have any data in it but just run you through that quickly what it looks
like all you need to do is create a list definition meaning you select who you
want to contain within the audience so as an example all you need to do is
select page type equals product in the back-end of Google Ads and this means it
will start cooking those that have visited any page on your ecommerce store
on your Shopify store that contains a product in the Europe URL string so I
usually set it up to a 15 day period this basically means the number of days
of visitors cookie will stay on my remarketing list so from there you can
then assign audience to the ad groups you think will work best and if this is
getting too complicated I'll break it down even further make it easier for you
here are the four ad groups that I recommend when setting up those lists
definitions okay so let's highlight this again and I'm giving you a lot of
knowledge bonds right here guys so I hope you're following on making notes
and executing after this video but keep following on guys
here's a group strategy recommendation that has worked very well for me
so here the four ad groups that I recommend is firstly product viewers
it matches a dynamically generated and based on specific product pages
visit visited by the user shopping cart abandoned pretty self-explanatory but
dynamically generates and based on product pages visited by users who added
items to their car but do not make a purchase reducing money lost to shopping
cart abandonment that's a really powerful one the third one is buyers up
to a 60-day attributional window so target users have made a purchase in the
last roughly two months for the purpose of strategically up selling related
products and again that this is another important one these are all strategies
that people or drop shippers don't usually tend to think of so again keep
listening guys because this is I'm just giving away heaps and heaps of
information here but the final recommendation is not product viewers
now this is targeting users who have been to a page on your store other than
a product page and generates ads based on the content of the page that the user
has been to now that's a bit more complex but again Google Ads
makes it so simple to set this all up now there's a type of there what I meant
is bit aggressively on to suggestions here cart abandonment and product
viewers those two I'll get the money makers those those two ad groups are
going to be the high ROI ad groups that will generate revenue for you so again I
will encourage you to bid aggressively for shopping cart abandoners and for
product viewers who are further down the buying cycle or as other people call it
the pyramid or the funnel I teared basically the bidding with highest bid
for shopping cart abandoners and lowest bid for nine product viewers so visited
a home page the blog etc now if this is getting too complex
some people may be following on right now if that your if you used to Google
ads and some people might be sort of blown away at the moment at this point
if you can put them in your Google ads but that's okay because like I said if
you take all this information and start a go ads account and start executing on
this you'll learn pretty quickly and finally just quickly showing you how
to create those Dannette dynamic remarketing ads again I can't show you
in this dummy cow because there's no data whatsoever but what I've done is
taken some screenshots just to show you how to set up these dynamic remarketing
ads if once you've set up all those tags and whatnot in that merchants insight
you get access to this dynamic ads with data feed screen and this is where you
can simply set up some quick ads and after assigning the appropriate
audiences to each ad group you'll need to set up your ads and like like I said
this is the coolest part the display ad builder what you seem right here
well the screenshot of it is what you have access to and basically what you
need to do is create different dynamic ad options with each banner size
offering over 15 dynamic AB or ad formats to choose from and then the end
product is these badboys here now those these are pretty simple looking dynamic
ads but it gives you an idea of what you can push out there again this is a ad
traffic method that not many dropship is if any actually are using it's it's a
relatively new format now it's not new obviously and if you if you if you did
your marketing Pro or if you have an ad agency or if you work with clients at a
multinational level this isn't new at all I just haven't seen this at a
dropshipping level but it does work extremely well if you know what you're
doing you're cpc's are quite low so in other
words your clicks I'm going to be quite cheap and you're going to drive a lot of
intentional traffic so in other words qualified traffic people that are
willing to buy people that are already visited your store they're going to be
converting at a very high rate now this method obviously depends on pushing that
initial quote traffic to your store so if you don't have any co traffic initial
and you're not pushing any traffic you store then obviously this ad strategy at
the moment you want to hold off until you actually have quite a lot of traffic
coming through to your store but until then keep pushing that traffic
to your store and then as soon as you see decent amount of traffic and I know
some of you probably thinking well how much traffic do I need to see until I
can start setting up these ads I would say at least five hundred to a thousand
visits per month until you can see any sort of substantial results or with this
ad format if you're at that four digit mark then 100% definitely time to set up
some dynamic targeting retargeting display ads because like I said guys
this is going to push your conversion rate through the roof and it works
extremely well so there we have it guys this is the new ad format that I highly
recommend in 2019 and Beyond it's relatively new I haven't seen many
people talk about it in the dropshipping world nor have I seen dropshippers use
it frequently but it is something to seriously consider is the barycentric
high yes because it isn't that simple to set up it's not Facebook Ads it's not
Instagram ads but it is completely automated and once you do get a set up
it is extremely extremely effective very much like Google Shopping ads and if you
want to know more about that as well let me know down in the comments below but
there we have it that is a knowledge bomb in a half guys if you have if
you're not already on this I'm telling you get onto it but as always guys if
this video has helped you in any way shape or form give it a thumbs up
subscribe subscribe if you haven't already I am uploading so much valuable
content like this video and for free because I want to share my knowledge
with you guys and help you succeed and until next time guys basically keep on
hustling