Stop writing titles that don't grab the viewer's attention or get more views.
I'm going to show you how to write a title for your next YouTube video even if you don't
have a clue, so you can be found in YouTube search or Google search.
Here's one of my videos that currently ranks on the first page of Google, and also on the
first page of YouTube.
Here's a second video with a similar title that currently ranks on the carousel on Google
and on the first page of YouTube.
You can download a free copy of My Secret Video Title Writing Formula by clicking the
link in the description below this video.
Hi, my name is Herman Drost.
If you want to grow your audience on YouTube, and generate traffic, leads and sales on autopilot,
hit the subscribe button and click the bell notification icon so you're notified every
time I upload new content.
Number one, identify the titles of your top videos.
These are videos that are proven to be winners because I've got a lot of traffic from search
or suggested.
How do you find the top videos from your channel?
Login to YouTube channel.
Click YouTube studio.
Click Analytics.
On the Overview, it'll give you the videos that draw the most subscriptions.
For example, this video How To Translate YouTube Videos To English Or Another Language is doing
very well in YouTube search and Google search.
If you want to drill down and get more details, just click See More.
You're going to identify the top videos in your channel that have got the most views,
most watched time hours, most subscriptions, most revenue, most impressions, or most impressions
click-through rate.
This is in the last 28 days, or you can change it to last 90 days.
As you can see, this is one of the top traffic-getting videos on my channel because it has a keyword-optimized
title.
Let's see what this video ranks in the search engines.
I'm going to do an incognito search so it won't be affected by my search history.
As you can see, in Google search, I've got a huge thumbnail, which attracts a lot of
traffic.
Let's check YouTube search.
It's also a number one on YouTube search, so it's going to bring in a lot of traffic
as well.
Number two, make a similar video.
Create a similar video that approaches a content from a different angle.
Use the same keyword-optimized phrase in your title.
For example, I created another video with a similar title, How To Translate YouTube
Videos To Subtitles Or Other Languages.
Let's check where it ranks in Google search.
Currently, it ranks number three on the carousel on Google.
Let's check YouTube search.
We're going to go incognito again.
As you can see, it currently ranks number one in YouTube search.
Here's the other video that I showed you previously, which ranks number five.
Number three, analyze your top-performing videos.
Obviously, these top videos convince viewers to subscribe more than your other videos.
You want to analyze the topic, the title, the thumbnail, and the format.
Ask yourself, what caused viewers to subscribe to your channel by watching this video?
If I drill down into the analytics of my top video, I can see where most of the traffic
is coming from.
As you can see, most of it is coming from external which is Google search and other
traffic comes from YouTube search.
If I click See More, I can see that this video gets a 6.6% impressions click-through rate.
This measures how often viewers have watched the video after seeing an impression.
If they see the thumbnail in YouTube search or Google Search and click on it, they'll
give you a high impressions click-through rate.
I also study the structures of the videos so I can use it for my next video.
Ask yourself, what kind of hook did you use at the beginning of your video to grab viewer's
attention?
How was your delivery?
How did you keep viewers engaged throughout the video?
Did you create a captivating thumbnail image?
Number four, write a similar title.
Use the exact keyword phrase at the beginning of your title, then use something different
at the end.
For example, I'll use the exact keyword-optimized phrase, How To Translate YouTube Videos of
the English, for my second video, then I just added subtitles or other languages at the
end.
You can do the same for your top videos.
Just identify the top videos on your channel, then create more of those types of videos
with different titles.
Number five, create a series of videos and put them in a playlist.
Since you've already identified one of the top-performing videos on your channel, why
not create a series of those videos and put them in a playlist.
Each video that you add to a playlist can link to a similar video in the playlist to
keep people watching more of your videos.
The goal of YouTube is to keep people on the YouTube platform by watching more and more
videos.
Why not make it easier for your viewers to watch more videos from your own channel rather
than somebody else's channel?
Number six, repeat the process for your other top videos.
Identify other top-performing videos on your channel and create more of them.
If you do this on a regular basis, you'll get more views and subscribers, and grow your
channel faster.
What if you don't have any top-performing videos because you have a small channel or
you're just starting out on YouTube?
Don't worry, just watch my next video to get my secret formula for How To Title YouTube
Videos.
You can also download My Secret Video Title Writing Formula by clicking the image below.
Thanks for watching, and we'll see you in the next video.