Need to create an event on Facebook?
Let me show you the best practices to make sure your event reaches as many people as
possible.
Hey, welcome to Five Minute Social Media.
If you've watched our videos before, thank you.
If not, I'm all about teaching you how to do the best possible social media, in the
least amount of time.
I'm a productivity nerd and happy to share this with you today.
How to create a Facebook event.
I'm going to go through the steps so you don't have to go back and fix things on your Facebook
Event later, which will definitely suck up more of your time.
So the first thing you do is going to your Facebook page and click Events.
And then Create Event.
And here is where we are going to create everything.
On a mobile device you just open the Pages app and go to your page, and then click Event,
and you're right there in the creation screen.
From here on out I'm going to show you how to do it on a computer screen, but if you're
doing it this on mobile device, just as easy to follow the steps.
So first you're going to want to chose your photo, or video if you've got one, but generally
photos.
And this has gotten much, much easier.
It used to be that the photos would look different on mobile devices vs. computers.
Now they're pretty much the same.
Make sure your photo is 1920 by 1080, pixel-wise, that's a 16:9 ratio.
So you click here to change your photo or video, and you go through your pictures and
you can pretty much choose something.
So there's a picture of seafood that I just happened to have on my computer from a restaurant
client.
Your best bet for the photo is to just choose something that looks really nice.
You don't want this to look like a nightclub flyer with words all over it.
If you actually have a bunch of text, that will reduce your reach on Facebook.
Then you're going to do your event name.
Your event name should be short and sweet for a couple of reasons.
1) So that it's easy to consume as somebody is scrolling through a feed, and 2) Because
if it's to long, the beginning will get cut off.
(typing) The 3rd Annual Quarterly Superstar Challenge Of Seafood Dinners and, blah, blah,
blah.
Oh I've already reached the character limit.
So if I'm doing a seafood dinner, then I just want it to be, you know, Seafood Spectacular.
Then I want to include a place or an address.
If you are choosing a real place, then you can actually start to type in the address
and it will come right up, so I'll put in Starbucks, here's a bunch of Starbucks.
Ah, will do it at the Pike Place Market Starbucks, a seafood dinner.
This makes no sense, you get the idea.
Next up you choose the frequency.
You've got options, occurs once, daily, weekly, or event custom, where you can actually go
through and get more specific.
Then you choose the start date and time.
You know how dates and times work.
Next up you want to choose the category.
I have created numerous Facebook Events, and sometimes there's just not a category that
fits, and it's super annoying.
But you have this "None" option if that is the case.
Do choose a category though if you can, because, for example for our seafood thing we'll choose
"Food."
Because it will show the event to people nearby who have expressed interest in other food
related events.
The description is where you put all of the information that you want.
But before you start filling it with a ton of stuff, just know that people will only
see the first couple of lines unless they click "See more."
So you don't want to start off saying, "Okay guys, here's what we're doing this year and
I'm super excited!"
That's just wasted words.
(typing) We're throwing a spectacular seafood dinner that you wont' want to miss!
Tickets are only $8!
Don't know if I want to go to the $8 seafood dinner!
But, put the most important info up front, and then you can come down here and you can
type a ton of information of whatever you want to be in there.
Keywords - This is not like keywords on Wordpress blogs or YouTube videos where you can almost
type in whatever you want.
You have to be very specific with things that they actually have in there.
So, for example, I just put in "seafood."
Seafood is not an option, I can't save it.
So you might find some things that fit there, and you might not find anything that works.
There we go, dinner.
I can do that.
Kid friendly?
You can check that it's kid friendly.
This is where you add the link to your ticketing website.
Just below that, this is where you can add co-hosts.
So maybe I am co-hosting this, and then meanwhile a winery, or maybe Wine Spectator, is sponsoring
it.
So I can have them as a co-host.
Now they're going to have to approve this, but if you have other co-hosts and vendors,
they can also help promote the event.
So that's where you would put that.
And then finally, the posting restrictions.
How do you want to set this up?
The most open is where anyone can post in your event.
If somebody flags something, or reports it to Facebook, then it has to be approved.
Or "Anyone can post (all posts must be approved."
Or "Only hosts can post."
It's nice to keep it open because sometimes your guests will post in there and invite
other friends.
So you decide what's best for you.
I'd suggest staring with "Anyone can post," and then you can make it more restrictive
as you go if you have any problems.
And finally, do you want to or not want to display the guest list?
People like to see if anyone they know is coming, so this is kind of a personal preference.
You can decide which one you want.
Oh, let me show you this too.
If you've got sponsors or people appearing or anything like that, you can actually tag
them in the description.
So we could say, "Proud to welcome Matthew McConaughey!"
Yay!
He's going to talk about Oldsmobiles.
Is that the one he does car commercials for?
I forget.
Finally, you can boost the event if you're going to do that now or you could wait.
You can save it as a draft if other people want to look at it to approve it.
Or you can publish it right away or schedule it to be published.
After your event is up, start inviting people!
There are some more tricks though that are very helpful to make sure your Facebook Even
actually reaches people.
I've got another video about 10 tips to make sure your Facebook Event actually works, and
I've got the link down in the comments.
It would be great if you'd check that out as well to help your Facebook event.
If you enjoyed this video I would really appreciate it if you took a second to click Like down
below.
That's how we grow the channel.
If you really, really enjoyed it, maybe subscribe, because we're going to be doing lots more
videos about how to do the best possible social media, in the least amount of time.
Thank you for watching Five Minute Social Media.