so you've got your product let's target some customers what's going on everybody
it's your boy The Beast Of Ecom and I'm back with another video drop innocent but you
already know value bombs if it's the first time ever watching one of my
videos then where have you been I dropped nothing but weekly value to
help you guys make more money with e-commerce Shopify and drop shipping so
please please do if you get some value like comment and of course smash that
subscribe button make sure you hit the notification about as well because you
do not want to miss out on any of my upcoming content so in today's video I
want to talk about targeting and how you can target customers what's the best way
to target you've got your products and now it's time to jump into the ads
manager and actually target some customers now there's many different
ways you can target and it generally comes down to the amount of budget
you've got to play with but what I wanted to do in this video is show you
guys just how I was set up an advert as if it was to test a product owl I've
already got the products what I'm gonna do is I'm gonna actually show you the
product and then actually show you the targeting as well in the ads manager so
by the end of this video you're going to be able to see the source of ad sets
targeting that I would use for the specific products again what I would put
live for a test remember testing is literally that you're casting it out to
find out which audiences are buying and reacting to that specific product and ad
creatives so make sure you watch all of the video stay to the end you know that
I dropped my sleep but value bombs but most importantly implement and go out
there and test so let's quickly talk in it let's jump into the computer and
let's get on with it okay so let's jump straight into this video no BS just pure
actionable content okay so let's crack on with it now how to target with
Shopify Facebook ads this is the products that we're going to be selling
okay or targeting specific audiences for as you can see is a baby water float
device it is one that I showed him one of my other videos actually of a hot
product to sell in summertime it is a fantastic product
I think it comes with a video as well but the first thing is first okay you
need to have an avatar in mind now I'm not talking about an avatar one of those
weird crazy blue things in the movies I'm talking about an avatar of the
person who you're going to be selling to so of course this here naturally we're
showing it to parents now women mothers grandparents were purchasing it for
their their their son or daughters newborn baby so that's the avatar that
you need to have in mind age wearing age ranges we're going to be looking at
around about the 25 to 65 because we're going to be including you know
grandparents right up to people 225 you know years old you know I'm not sure
when you have babies nowadays but uh there are sort of rages that we're going
to be using with okay so moving on now now I'm not going to go into campaign
creating I'm not going to go into into ad creatives and stuff like that that's
a completely different video I just want to talk about targeting okay for this
product so for anyone who is wondering this product this campaign itself is a
website conversion campaign of course we've got the purchase here now
obviously this one's red because I've done advertise on this whatsoever yours
may be green if you've got purchases if you haven't and it's still red I tend to
go with purchase if it's a new account if it's a new pixel only because I want
Facebook to send me buyers and people who have buying intent okay so scrolling
down here we've got our budget again it all depends on testing all comes down to
the amount of budget that you've got to play with the more that you've got to
play with the more you can test but let's just put this at 8 as a happy
medium between 5 and and 10 moving on worldwide now some people do target
worldwide and it can be fantastic but you made to start out with you may be
sending stuff to weird and wonderful places and not have any tracking numbers
whatsoever or alternatively is gonna take absolutely ages we're talking about
sixty days two to three months to get their product which is very bad okay so
start with these ones died with a packet country's okay now I've already created
a list for this so if you hit browse and tick that save locations I've got one
called a packet beast and if I select that it's all the countries that people
current that they can send via a packet so I'm gonna get tracking number from A
to B okay so for the paypal do you say anything I've got those tracking numbers
and it's gonna be a lot quicker so moving on from that if you don't know
what these are by the way is you can just literally just do a google search
it will pull them up I have got rid of some of the different countries on there
such as Vietnam and Japan and Russia and those sorts of countries which I don't
want to be advertising it so remember as mentioned before we're gonna get about
25 to 65 we're gonna be going to or women okay now here's our targeting you
just want to put in a broad keyword now you can use audience insights but this
suggestion tool is fantastic for finding audiences so we're looking at babies
okay so the first thing that comes to my mind is babies is it's pregnancy as you
can see we've got 68 million here and moving on from that we want to edit our
placements now again people always ask what's the ideal size I generally like
to go for big audiences big broad audiences only because it gives enough a
load of room to scale and also what I like to do is I always generally tend to
have one interest per ad set but again it comes down to the amount of amount of
money that you've got to test if you haven't got that much to test again I
wouldn't group loads of different broad ones in here because this will just turn
into one hundred and twenty million and you know it's just pointless and of
course if you've got big broad ones big broad interests per per ad set of course
it can lower you CPMs because you've got a bigger audience to play with so so
that's what I generally like to do but we'll go through and try and show you a
little bit of a mix so pregnancy as one scrolling down edit
placements now this will be on automatic of course take off audience networks
don't need that don't need messenger take off market plays take off right
column take off Instagram articles now again I like to have just Facebook feeds
okay I like to separate our Instagram into a new campaign rather than have it
in here but again it comes down to the budget that you've got if your budget
isn't high you can of course just have the Instagram feeds and Instagram feed
and Facebook feed and see which ones are giving you the best raw ass but uh what
I generally do like to do is I'd like to take off Instagram and just have
Facebook and if it works on Facebook then move it over to Instagram that's
just personal preference for myself so we're working with 49 million here so as
you can see pregnancy we've got pregnancy as one we're talking in a
packet countries so yeah that's looking or one I'm good with searching for
conversions I generally have it on seven-day clicking and one day clicking
after view that's what Germany works for myself feel free to test but seven day
clicking always generally seems to work for myself and what I've always pretty
much used obviously lowest cost and and yeah so that is one sort of audience
that we can use okay very broad we've got our eight dollars we're on purchase
and for this one of course we can just put so women brackets what is it we're
targeting on here we're doing pregnancy and it's 25 to 65 and we're mobile and
desktop okay you you can obviously put in your countries as well if you wanted
to call it a packet so that you know that you should eat packet countries and
then when you scale worldwide you can obviously change this to worldwide so
that's what we're working with with one audience okay now obviously in that in
this ad set here I've got my two creatives
I always like to have two creatives and let give Facebook a lot more
to work with Nikkei and Germany find out which one is doing the best again I'm
not gonna go into them and I would just to be a case of duplicating this so
let's load the duplication and then what we want to be looking at these different
sort of angles okay what are sort of different angles we can work with with
this so first and foremost you want to take that off now if we scroll down keep
the budget exactly the same keep our countries the same and hit the
suggestions tool it's going to give us loads of different audiences okay that
we can use now one of the great ones here is this sort of demographic here
new parents as I mentioned fantastic audience here who'll be working with
it's got 2.3 million people fantastic size there this is going to be showing
people this is going to be showing the advert to parents who are I've just got
a newborn essentially now you want to be careful because of course if you scroll
down and have a look at some of these if you see new parents here it's got
something called source and if you look at that source it'll say it's a part in
a category based on blahdy blahdy blah but basically you're see PM's are gonna
rise if you use this one here why because obviously it says here no
more than 15% of your spend will be used to cover your data costs so try to avoid
these sorts of demographics if it says sauce on there this one's okay we can we
can use this so again this would be another great audience new parents
so we'll take new parents and just put that as that there study that let's
duplicate again try and find a different angle you've got to be thinking outside
the box so you know what sort this this tool here at the bottom here is
fantastic for doing suggestions I'm coming up with different angles that you
can use so we go suggestions inference is not really
there's probably small child care breastfeeding is another fantastic one
this means they've obviously got a baby if they're interested in breastfeeding
12 million people fantastic and again the size is I generally like to target
no less the a million if possible if it is if the
audience size is less than a million then what I'd like to do is I will just
stack it with something Cal so that it is over a million so breast-feedin I'm
not sure why my nose is so itchy but uh let's carry on with this press feeding
scroll down parenting birth is another fantastic one so here's another angle as
well is brands okay so if we're looking at brands we can take off breastfeeding
and pampers is a diaper company or a nappy company if you're here in the UK
Huggies so if we scroll down we go Huggies three point three so I generally
leave this as that okay only because it's got 3.3 million people and you know
that's fine by me but if your budget is a little bit less you know you don't
want to split them out then you can group them together of course they're
all brands six mills okay Johnson's baby how much is it's gonna push up by seven
mil so yeah we could just call this one here again it comes down to your budget
remember testing all comes down to your budget but if your budget isn't you
don't want to split them out as much you can see that these are all the same sort
of things they're all brands that Mother's okay would purchase so Huggies
Johnston's pampers which are all diaper companies and we can just put diaper
companies let's duplicate one more goddamn one knows what is going on let's
do one more
so let's take these off what suggestions have we got here baby shop new parents
baby sling baby bottle there's so child care baby bottle baby shower is a
fantastic one so people who are interested in baby shower where their
newborn baby has just been born 7.5 million people now as I mentioned before
you can do flex targeting on some of them as well as I mentioned which is
fantastic to actually narrow down what you could do on this one is if you want
people with buying intent you can do shopping online brings it down a little
bit more so there's not really a reason why you could add that one you could
leave it as that so we know that we've got people who are baby shower flex okay
we now have two baby shower flex so as you can see how we're building these up
now let's just do one more duplicate way for a computer to load
take off the copy and let's see what else we can rock with now this product
as well was I believe it's you can use it for babies that I wanted to as well
who are not old and what sort of numbers are we rocking with they're 2.5 million
okay parents okay so let's head up there as well so as you can see there we've
now got six ad sets okay six different ad sets six different sort of angles
that we working with parents diaper different companies breastfeed in
pregnancy baby shower flex so we've got a range of different audiences that we
can work with here now all of which have got different creatives as well so not
all different creatives sorry but of all each ad set has two creatives so we've
given Facebook a lot of different information here here to work with and
we could just run this see how this would work and how this
would operate over the next you know 24 to 48 hours because the audiences are so
big as well we can break it down we might find that 34 to 48 34 sorry 35 to
44 maybe a fantastic agent converting we can then break that in and go down a
little bit deeper but I hope this really helps yourself out in terms of targeting
as usual I hope you got some value from this video if you did please please
please like comment and of course smash that subscribe button hit the
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remember ultimately it is about testing okay and the more targeting and the more
audiences that you can find then the better results that you are going to
have remember the person who test the most generally wins the most again it
all comes down to the amount of budget that you've got to play with if you did
enjoy this style of content then please do just give it a like and of course
drop a comment down below I do read a lot of the comments it helps me out and
most importantly helps you out as well with the videos that I put out okay I've
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and we can try and connect on there so as I've mentioned that is it for this
video I'll be back with another one as you already know japa nothing but value
bombs so take care and I'll see you later