- It's 2021, and in-person conferences are finally starting
to come back, and I am beyond excited.
And that means that I'll be getting out again
and hopefully getting to meet up with some other people
and getting to meet some new faces,
make some new connections, network like a true professional.
So that's why I'm super excited to extend an invite to you
and announce to you that I will be at People of Video
in Albany, New York from October the 8th to the 10th.
But you're probably wondering,
why would an indie author attend a video creator conference?
Well, it just so happens that back in 2019,
I went to another video creator conference,
and I asked a few other people
why would an indie author attend a video creator conference?
Let's make it make sense.
- Because video is where it's at.
You want your readers to know, like, and trust you,
and buy your books, and tell other people.
They're gonna do that when they see you on video
because they get to know, like, and trust you,
and want more of your content.
(crowd talking loudly)
- Oddly enough, I'm wearing a Book Launchers
that's because she built the know, like,
and trust factor testimony to everything like that.
- It's super important for independent authors
to understand the best way to get the word out
about your books.
And for me and my books,
understanding how to create video and not only how to create
the video but how to get that video in front of more eyes
is super important, especially on YouTube
and even across all social media platforms.
So that's why it's important for indie authors to come
to a video creator conference so you can learn
everything you can about the video creation process.
- I think the reason an indie author should come
to a video conference is because nowadays,
the best way to get your message out there,
the best way for people to understand who you are
and build awareness is to three-dimensionalize yourself.
And video is a great way.
It's a complimentary way to show off your skills
as an author, to talk about, build up hype,
build up you a little bit of interest.
And I've always liked the personality of authors.
When I know a little bit about the author,
and when I find out a little bit more about their backstory,
I'm always more interested in the books that they write.
For some reason, knowing a little bit about the author
and getting a little more understanding helps big time.
I honestly think Shakespeare, if he was alive today,
I honestly think if Edgar Allan Poe were alive today,
they would be at VidSummit because it's just an amazing era
that you're living in right now.
You can really go directly through your readership,
directly through your audience, speak to them,
and really clarify it too.
It's about clarification.
What is the biggest problem with indie authors
is they're misunderstood.
This is your chance to be understood.
- For the same reason that everybody who makes content comes
to a conference like this,
online video is pretty much overtaking the entire internet.
And that's how we communicate these days.
You really need to get involved in online video
to help grow your exposure,
build your brand, and let people know that you have
some information to offer them.
And what better way to do it than online video?
And what better place to learn about online video
than a conference like this?
- For one, I've realized that the algorithm that YouTube has
and Amazon has is pretty much similar, the same rules apply.
And if you're doing well in your field,
there's a lot of reasons for you to share those tips
and tricks using YouTube and teach other people
who wanna do what you're doing.
So it's a way to spread your message and even grow
your business using YouTube.
- To recognize that you're trying to create a movement.
When you're creating a book,
you're trying to impact somebody's life.
You're trying to get an emotion.
Art is emotion.
And so you wanna be able to build your movement,
and yes, the written format,
I'm holding a book right here.
But for this to get out, you wanna sell your books,
you wanna get this into people's hands,
and YouTube is the best place to be
because it's where your content can live forever.
Not even so much about having perfect, fancy, edited videos,
don't worry about that, especially for nonfiction authors,
it's about the content that's in here.
It's about the message that you have.
You see the world in a different way,
and you need to get that out to the world.
And a book is a great way to do it.
And a video is a fantastic way as well.
And so learning how to market yourself in video
is an excellent way if you wanna sell more books.
- 'Cause if you're gonna market anything, you need video.
Absolutely, you need video.
So whether it's a book or anything,
if you're not using video,
how are you gonna communicate with people to let them know
that you have a book?
- But I'm an author, I don't wanna do video.
(laughs loudly)
- You have to, I think, pay someone else to do it.
But you need another face on there
if you don't wanna do it,
but you gotta be doing it at some point.
- As an indie author myself, I can tell you,
there's just so much networking that's possible
with a conference like VidSummit, where we're at,
along with finding opportunities for distribution platforms
and other places to get your work recognized and sold.
So that's why I would attend a video conference.
- So what are you waiting for?
Come on over, and join me in the People of Video,
where you're gonna see not only myself,
where I'm gonna be emceeing,
as well as speaking and other big names like Roberto Blake,
Brian G. Johnson, Judi Fox, Owen Video, Dan Currier,
Professor Nez, and so many more.
All you gotta do is visit peopleofvideo.com.
Use the coupon code for Dale
to get 50% off your ticket right away.
And hey, look, there's an early bird deal all the way up
to September the 1st.
So you better act now or miss out big time.
I'll see you in Albany, New York on October the 8th.