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- What are feed rules,
and how can you use them in Google Merchant Center,
for your ECOM store?
I'm gonna show you right now in this video, let's go.
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Hey guys, okay, so now we're in the
Google Merchant Center dashboard,
and to get to Feed Rules,
we go to Products on the left, Feeds,
and here you should see your Product Feed,
or whatever Product Feed you wanna add the rules to.
This one's a Google Sheets one.
Gonna click into this,
it's then gonna show you more info about the feed,
it's gonna show you any problems with a feed.
That's all fine, there are some problems there,
but we're gonna go into Feed Rules over here.
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This is the section where we adjust our Feed Rules.
So here Google has given us some example rules
that you can set up.
I actually think these are really good.
Something to note before you actually set up your rules,
is it's important to have a goal in mind.
So using Feed Rules,
it's fantastic because it can save you a lot of time,
you can automate a lot of things.
But it also allows you to add automatic rules to your feed
without needing to pay for extra enterprise software.
Like we use DataFeedWatch for a lot of our feeds.
It allows us to do the exact same thing
add all these automated rules for all our stores,
and for the products in those stores.
But you can also do it here in Merchant Center,
it's entirely possible.
So what you can do here, for example is,
maybe your feed from Shopify has the product titles,
but you wanna add the brand in.
The brand is going to really help,
because people are likely gonna be searching for that brand
or your brand,
and you wanna add that to the title,
whatever type of products you're selling.
So for example here, says set my feed,
it will have the title plus a space plus the brand name.
The brand name comes from that's actually in the feed,
but it's not part of the title.
It's its own variable,
its own attribute in the field.
You can add stuff like get age group add up,
and attribute that to the age group,
attribute in the Merchant Center.
You can also pull stuff like strings,
like red, blue, black colors, any text,
and then put that into the color attribute of the feed,
which is really, really handy.
Which is really, really cool.
You do a bunch of other stuff here too, as well.
But we're just gonna go through a basic setup
of just adding your branding to your title.
Like I said before,
make sure your know what goal you're doing here.
Why, what are you going to actually edit?
What are you manipulating in your feed.
And that's what Feed Rules is all about really.
Making it really easy,
so that when you get new products onto your feed,
it automatically edits the attributes,
and manipulates it into what's actually better off
for Google Shopping.
So let's create our first rule here.
You're gonna press plus,
and it's gonna process attributes,
these the ones that have come in already,
and so you can reprocess a certain attribute.
So for example, if we want to change the title,
we scroll down to title here.
This means that we're gonna be editing the title.
So here is the conditions.
This is basically when does this rule get triggered.
And it's basically like, if then,
if this and this,
or if this or this.
So for example, let's go in and let's say,
if brand contains 02,
boom, it adds that in,
then it'll do whatever we put down here.
You can put an AND statement,
so if brand contains 02,
and let's say availability equals in stock,
then that means that only if it's in stock,
and it's that brand, are you gonna edit it.
So if you can see what I'm doing here,
you can really change based on different rules
and different situations,
how you're gonna to change things.
So maybe you only want to change add the brand to the title
for certain brands, for certain products.
And so you can basically use this to go,
You can even go to ID,
and then make sure you get the right product ID in there.
Look at what are all the product IDs
that you want to manipulate.
What do they all have in common,
maybe they have a certain skew number,
or maybe something some sort of prefix,
or something like that, you can put that in.
You can also make this apply to multiple different rules.
So put all and so if a brand contains 02,
an ID contains, say XI,
or brand contains 02 and contains this,
then you can make it so it's gonna be
either of those it's gonna happen.
You can see that this can get pretty complicated,
but it allows a lot of freedom,
to really manipulate the data in the feed.
Let's just say a brand contains 02,
let's set title, so we're setting the title,
set to, we can pull out the title,
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put a space bar.
This is what I'm doing here.
It's gonna say set it to the title
'cause we want title plus brand.
So it's gonna set the title to the brand plus,
and then we can go back into process attributes
and actually pull out that brand value here and make it.
That's gonna add to the end of the title there.
That's really really simple.
You can even do stuff here,
make it so it's gonna have
one of those little bar things there.
Press enter, so it's gonna have the title,
plus a bar plus brand.
The cool thing, you could just
type in the brand here yourself,
but the advantage here is that, it means that,
if the brand might be 02 screens, 02 stands,
maybe they're two different brands,
but they have very similar 02 in them,
It's gonna then have, for the ones that have 02 screens,
it's gonna have 02 screens, the ones that have two brands,
gonna have 02 brands here.
So it's gonna adjust on each product,
depending on what the actual brand is,
because here it's pulling the actual brand
of that product's line.
So let's just go okay,
so boom so that's added it here,
and that's all cool.
What we're gonna do now is save as draft.
And this is gonna then save it,
it doesn't actually publish it right away,
it allows you to see what the feed will look like
with those changes.
So, here we can actually click test changes,
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and this does take a little bit.
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Okay, so it creates a report,
and you might have to wait five, 10 minutes,
depending on how big the feed is and that sort of thing.
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Okay guys, so now that the test has been run,
the reports run, we can actually see,
show test is gonna tell us,
what actually was changed,
and this is a way that you can actually see
how things have changed.
Let's say okay,
the title has been changed,
So it's added 02 screens at the very end.
That's really cool.
Here it's actually added in,
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It's added in those marks there,
so we will go back and be like, okay, well,
we made a mistake there in those rules,
so we'd remove those quotation marks,
'cause we don't actually need those at all in the rule.
We're gonna just have the bar there by itself,
and Google should pick that up.
So here I already put 02 screens,
in the actual product title in the feed,
'cause we'd use a Google Sheets to set that up.
What you could do is,
that can get added in automatically at the end.
So yes, that's pretty much it.
That shows you how to add in the rules.
When you go back to the feeds here, the Feed Rules.
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That's now going to be there,
once it loads up.
So that's just still hasn't been applied yet.
Once you click apply, boom,
that's then going to apply those rules.
They're gonna be live
and that's gonna change your feed with those rules.
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I hope that help you set up feed rules,
in Merchant Center for your ECOM store.
If this video was helpful, please give it a like,
and as always if you have any questions,
please just leave them in the comments below,
and I'll get back to you as soon as I can.
If you want more videos,
about how to scale your eCommerce store remotely,
please subscribe,
and you'll see more videos to come.
Thanks for watching, bye for now.
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