- We all know that if you've got
a massive YouTube channel and audience,
you can make some pretty good money.
But one of the biggest myths
and misconceptions on social media today,
is that you need to have a YouTube channel
with tens of thousands, hundreds of thousands,
millions, even tens of millions in order
to make some real good money.
That's simply not true and I'm proof
as my small but mighty YouTube channel was generating
an additional $100,1000
per year in revenue for my business
when I had less than 1000 subscribers on my channel.
So how is that possible?
Well, that's what this episode is all about.
And in this video, I'm gonna be breaking down
the single most effective way
for entrepreneurs to make big money
with a small YouTube channel.
So let's get to it.
Hey there, my name is Adam Erhart,
marketing strategist and welcome to the channel.
All right, we've got no time to waste
so let's dive right in.
With one of the biggest myths
and misconceptions on YouTube
which is that you need a massive audience
in order to make any real money.
The problem with this myth and with this false belief
is that it stops a lot of people
from even going out there and starting.
Because the thought of having to go out there
and create a YouTube channel that's gonna
have thousands of videos and millions
and millions of followers.
Well, it either seems completely unrealistic
or at the very best case realistic,
but a crazy amount of work.
And this explains why so many people
put off on starting a YouTube channel for their businesses
or they start a YouTube channel,
they produce a few videos and then they give up
because things just aren't happening
as quickly as they were hoping.
So with all that said, what is the number one way
for entrepreneurs to be generating
real revenue real dollars from YouTube?
Well, it's by using YouTube as a lead generation strategy.
Essentially, what this means is
using YouTube more as a traffic channel
and more as a way to generate that
know, like and trust factor,
that is required for someone to do business with you.
Essentially using YouTube as a means to an end
rather than just as the ends itself.
So essentially using YouTube to really
push and promote your business
and your personality and your brand.
Rather than trying to directly monetize
on YouTube through AdSense or merch
or affiliates or anything like that.
In short, this strategy involves making as much high quality
and relevant YouTube content as possible
and more on that in just a minute.
But then giving it all away for free
knowing that your ideal customers are out there,
they're watching, they're listening.
And they're starting to know like and trust you
more and more every single video that you put out.
Now, obviously, there is a method to the madness
and a way to make this all so much more effective
than just going out there producing a bunch of videos
and hoping to make an extra six-figures
or multi six-figures, or even seven-figures
from your YouTube channel,
which is totally possible if you do it in the right way.
But I'm getting ahead of myself
more on that in just a minute.
But first, let's talk about the power of YouTube
and the power of video marketing.
You see the power of video, the power of YouTube is that,
not only is it an amazingly powerful tool
to help you go out there and put your best foot forward
and really make a powerful first introduction.
And really set the precedent for what your brand is like
what your personality is like
and what doing businesses with you is like.
So essentially just making a really good intro,
but it can also help you to deepen that connection
and deepen that level of relationship with your viewers,
with your audience and with your potential
and current customers and clients
by showing up again and again.
Really, it allows you to have
that one to many approach by producing one video,
and then allowing hundreds of people or thousands of people
or tens of thousands or hundreds of thousands,
yes, even potentially millions
of people to see your content.
Plus next to being face to face
and having that kinda one on one personal interaction
well video really is the next best tool
that allows someone to hear your voice
and to see your body language and to resonate
and to connect with you way better
than they can through audio or through text
or through any other form of medium available.
Videos powerful stuff, which explains why
so many of the top brands and the top businesses
are using it not just as a part of their marketing strategy,
but as a core fundamental aspect of their strategy
and in fact, many of the best businesses
you see today are prioritizing video as that pillar content,
that main area that they're focusing on.
And from there, they're syndicating, they're cutting up,
they're sharing and distributing that content
into different kinds of media and on different channels.
Alright, so enough on that, let's get tactical here
and dive into the specifics on how you can use your small
but mighty YouTube channel to drive big profits.
Alright, so there's five things that you're going to need in
order to drive big profits from a small YouTube channel
that starts with having a high ticket business
or high ticket offer.
Now this first piece of the puzzle is pretty obvious.
I mean, obviously, you're going to need
some kind of a business if you wanna drive profits
from your YouTube channel.
Now where things get a little more nuanced
and a little more detailed is that ideally,
this offer or your business should be something
that is a high ticket, high value, high price service,
essentially something that you can charge a lot for
and in exchange deliver an absolute ton of value.
Contrast this with something you don't wanna sell,
which is something that would be transactional
or something for only a dollar or two.
Something that you're not really going to be able to make
a large enough number of transactions or purchases
in order to generate the income you're after.
This is why for small channels,
most of the traditional advice out there
for YouTube just simply doesn't work.
I mean, affiliate marketing is great
if you're getting tens of thousands,
hundreds of thousands and millions of views.
The same thing goes for making ad revenue on your videos,
this is great if you're getting a ton of views,
you can make some pretty decent cash.
But when you're first getting started,
if you've only got 1000 subscribers or 500 subscribers,
or even 50 subscribers, well, you're simply
not going to be making the money
more than like five bucks a month.
And this was a huge trap that I fell into.
When I first got started in YouTube
I watched all of the influencers,
talk about YouTube strategies
and how to make a ton of money on youtube,
which was something I was absolutely passionate about.
And I realized very quickly
that the big money wasn't gonna be coming
from affiliates or from ads.
It was going to be coming from using YouTube as a lead gen
source for my main consulting and coaching
and course based business.
That's why if your business revolves around something
like coaching or consulting or courses
or memberships, or running an agency or anything like that
perfect, you're absolutely set here
and we can move on to the next step.
If that's not you, however, well, you may want to pivot
or at least see if you can include some aspect
or some element of a high ticket offer
or something like that, that's going to enable you
to really benefit from having a smaller channel.
Alright, so let's move on to the second thing
that you're going to need here,
which is an ideal customer avatar.
Now an ideal customer avatar or ICA for short,
essentially, is a fictional representation
of the characteristics that make up
your absolute best customers and clients.
You know the ones I'm talking about
the ones that you love talking to,
the ones you love serving, the ones who love you back
and are happy to pay you for the true value you provide.
Well, obviously, you want more of them
so how you get more of them is
by first identifying who they really are.
And this comes down to identifying
their demographic details like age, gender, income,
occupation, their geographic details,
like what city or state or province or country they live in.
And there's psychographic details,
like their attitudes, their interests, their beliefs,
and all this stuff they think about,
the better that you're able to clearly articulate
and clearly define who your ideal customer avatar ICA is,
the better, you're going to be able to create content
that really speaks directly to them,
and makes them feel understood.
Another thing you're gonna wanna do here
is the next point, which is really uncover their
miracles and their miseries.
You see, when you're crafting your ICA,
you really want to dial in on your ideal customer avatars,
fears, and problems and pains and frustrations
and all the stuff they're trying to move away from,
essentially their miseries.
You also wanna identify their goals and their dreams
and their desires and their aspirations and their wants,
essentially all of their miracles
and the things they're trying to move towards.
The better that you're able to identify their miseries
and their miracles well the better
you're going to be able to create content
that speaks directly to them.
And essentially positions you,
as the expert and the authority
that helps to move away from all the pain
and towards all the good stuff.
All right, the next one piece of the puzzle
is having a lead magnet.
So at this stage, what you're gonna wanna do
is be able to take all of the attention
that you've gained through your channel
and through your content and turn it into leads
and into prospects and into clients and customers.
The way you do that is with a lead magnet.
Now, just to make sure we're all on the same page here,
a lead magnet is anything that you're gonna give away
in exchange for your clients or customers
name and email contact details, things like that.
So you could offer a free video
or a free PDF checklist or a download
or a blueprint or a guide or a webinar
or anything like that.
Essentially giving them something of value for free
in exchange for their contact details,
so you can follow up with them later.
This really is the starting point for the relationship
and is going to allow you to nurture that relationship
and to continue to add value.
And again to continue building those touch points
and showing up again and again
in front of your ideal customer avatar
to build even more trust.
Plus, once you have their contact information
not only can you follow up with value as you should,
but you can also let them know time and time again
about your business, about your offers
and about the services that you provide to them,
giving you even more opportunities to make that sale
and to turn that lead into a client or customer.
All right, the next thing here is
setting a goal of 26 videos.
Now, why 26 videos?
Well, essentially, what I like to suggest here
is having a timeframe of around six months
or three months if you're extra ambitious,
but if you do around six months,
and you aim to produce about a video a week,
you're gonna end up 26 videos.
Of course, you can cut this in half
and you could do two videos a week for three months,
and you get the same amount.
Point being here is that you're going to need
some element of consistency in order to
not only get better at producing videos,
but also to build up a decent content library.
Essentially video assets that are
gonna work for you 24/7, 365
to promote you to talk about your authority and expertise
and to continue drawing that
ideal customer avatar towards you.
But perhaps one of the best things of this all
and something that nobody talks about
is that even if you produce videos for
three months, or six months, or even 12 months,
and then just quit completely,
you've still got all of these assets working for you
to drive in new traffic, driving new attention,
and driving new leads to your business.
And this is why YouTube is such an
incredibly powerful social media network.
I mean, you simply can't go and create
a whole bunch of content on Facebook
or Instagram, or anywhere else,
and expect people to keep on finding it
and consuming it for days and months and years to come.
But on YouTube, you can,
and this is why it is absolutely possible
to make big money from a small YouTube channel
provided your strategic,
provided you follow the steps we talked about today.
And provided that you make sure
that you're creating valuable content
that speaks directly to the needs
of your ideal customer avatar.
This is also why the very next thing you're gonna wanna do
is check out the video I have linked up right here
on introduction to marketing, which is going to make sure
that everything we've talked about today
is that much more effective.
So check it out now, I'll see you in the next episode.
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