Welcome back to the Six Figure Mastermind. We're gonna talk Instagram
again today and what kind of stuff you should be putting in your bio. I've got
some key points to write down so stay tuned.
If you're using Instagram, you know you have to have a killer Instagram bio and
I'm gonna break it down for you today and share with you exactly the elements
you need to have in your Instagram bio to have a really huge impact because,
that's? We all want on Instagram right we all want great amounts of
followers, we want great quality of followers and we want interaction on
social media, right? So let's get started. First thing you need to know about your
Instagram bio is that you've got exactly a hundred and fifty characters to make
an impact, okay. It's very much like Twitter. You've got this limited amount
of space to make an impact and actually Instagram is doing you a really big
favor because you only have seven to ten seconds to capture anyone's attention
using social media. People who write billboards know this, every marketing
professional knows this that you have a limited amount of time to capture
anyone's attention so when you have that hundred and fifty characters, it's time
to use it wisely. First things first, if you have an Instagram bio that you're
writing in Instagram itself, change that. You're gonna write it in the note
section on your phone and here's why, because your Instagram bio is constantly
evolving, constantly changing, you're putting new dates on there for events
coming up, you're putting new hashtags in there so keep it in the notes on your
phone so that you can go back and change things, copy it and put it right in your
Instagram bio. If you're afraid of emojis or you think they're not professional or
you think they're only for the preteen kids, forget that, that's your first
problem. Instagram bio emojis, they're bestfriends. Instagram bios and emojis,
they're inseparable so get familiar with emojis like yes, you have my permission
as a professional to get familiar with emojis, they're so important when you're
writing your Instagram bio just like you know, you've got like I said maybe 10
seconds to capture someone's attention and if you can do it with a variety of
colors and images, it's basic human psychology. Break it up, use some emojis.
Okay, the another thing you need for your Instagram bio is a specific hashtag. You
know, hashtags really have a duality, right? So there's
the hashtags that are popular that everyone wants to search to look
something up like #yoga or #momtrepreneur, those are like
the general hashtags or people are gonna search to find you and then hashtags
have this other element to them. Hashtags have this element of being unique to you
so they're the ones that everyone uses and then there's the ones that are
specific to your trend so think about this, if you're an inspirational speaker,
think about marianne williamson, she's one of my role models, she's an amazing
amazing speaker and motivational guru right so on all of her Instagram posts,
she's gonna have #MarianneWilliamson, that's just her call sign you
know, it's essentially how people are gonna find more of her once they've
already found her so if you're checking out Instagram and you look up
#MarianneWilliamson, you're betting that you're gonna find 90% is gonna be her
original stuff and the other 10% is people have given her shoutouts, right. So
that's her specific hashtag. Create a specific hashtag for your Instagram bio
that you can use over and over and over again that's kind of your brand, right,
it's kind of your niche, it's what people are going to identify with you which
brings me to the last point of must-haves for Instagram bios. What you
need is your flavor, you need your magic, your specific piece of what makes you
you so if you look at my Instagram bio, you're gonna find out that I'm a mom of
five kids, you're gonna find out that I'm an entrepreneur, blogger, best-selling
author and I'm at this amazing single mom of five, that's my flavor. The single
mom of five entrepreneur, that's a unique niche for me, that's my magic, that's how
I make this six-figure thing work. You know, the six-figure mom of five kids,
that's my magic and flavor. You get to have your own and only you can design
what that looks like because you are the craftsman of your own story so let that
story shine, use those hundred and fifty characters that you have in your
Instagram bio to share your magic, use emojis, use your own hashtag and for
heaven's sake, please please send a link to your website. This is the only place
on Instagram you can do that. You can't do it in links, you can't do it in comments, you
do it in anywhere else so please please give yourself that extra piece of
influence by putting that website right in your Instagram bio. You've got a
limited space to do it so if you need a website shortener like Bitly or Google,
go ahead and use those but you've got to have that website in
there. I can't tell you how many times people will go to your website based on
your profile visit alone and if you really want an extra bonus tip, make your
Instagram a business Instagram account. There are two kinds.. You have your
personal and you have your business. If you have a business Instagram account,
again, it's very easy to set up and it's totally free, you're gonna be able to
track the analytics of everyone that visits your Instagram profile, you're
gonna see who's following you, you're gonna see where they live, you're gonna
see when they're following you, what kinds of posts generate more following
and if you're interes,ted in growing your influence at all
you got to track it because what you track will grow so keep those in mind
for your Instagram bio,get those hashtags going, get the emojis going, have
your website connected and use those hundred and fifty characters to their
highest impact. Hey, I hope you enjoyed that video, let me know in the comments
if there's anything about Instagram you want to know more about, please hit the
subscribe button, I'd love to see more of you. We'll see you tomorrow.