- Hi guys, Neil Waterhouse.
This week's video is about eBay keyword research tools.
All the tools I'll be showing you in this week's video
to do with eBay keyword research are all free.
In this video I'm going to show you
how to find more relevant keywords for you're eBay titles
and eBay descriptions.
And then, how to figure out which of those keywords
get the most traffic.
The more relevant highly searchable keywords
that you place in your eBay title and description,
the more buyers will find your eBay listings.
Let's launch straight on into it.
Let's say the item that you want to find
more relevant keywords for is a solar panel.
The first place we go to for eBay keyword research
is the eBay autosuggestion tool,
also known as a eBay search box.
If I type into the search box the keyword phrase
solar panel, the eBay autosuggestion tool
instantly shows me other popular keyword phrases,
by the most popular keyword phrase.
The most popular keyword phrase is at the top.
Let's say you do this quick bit of research
and discover that regulator is also a popular,
relevant keyword for your eBay listing.
You next add that keyword, in this case, regulator
to your search keywords.
And eBay will show you more popular keyword phrases
that people are searching for.
From those keyword phrases start writing down
the keywords which are relevant for your item.
As we'll be, shortly, figuring out which keywords
get the most traffic.
The first part of this task is just to collect
popular, relevant keywords.
Next, while you're on eBay, click on one of the relevant
keyword phrases that eBay's showing you
and look at the keywords on the titles, on say,
five to 10 of your competitors.
Again, document any other keywords that are relevant
to the item that you're listing.
Next, go to the biggest search engine on the planet,
i.e. Google, and do the same.
Here, I type in solar panel regulator and, again,
Google's autosuggestion tool shows me the most popular
search phrases by the most popular at the top.
I can, again, record any relevant keywords.
You can also go to Amazon and use Amazon's
autosuggestion tool, i.e. the Amazon search box.
Here again, I search for the keyword phrase, solar panel
and Amazon shows me the most searched for keyword phrases.
You can also, while you're there, click more keyword phrases
from the Amazon listings from your competitive listings.
If you still need more keywords, the next place
you can go is https://answerthepublic.com.
Here again, I search for the keyword phrase, solar panel.
Answer the Public shows me a gazillion keywords.
You can also, use eBay's research tool called, Terapeak.
I did a Terapeak review video last week,
so I won't do that again now, but if you missed it,
I'll put a link on the screen and below to that video.
So, after doing all this eBay keyword research
you should have quite a collection
of solar panel related keywords.
The next step is to find which keywords
are the most popular, as eBay only allows
you to put 80 characters in the title.
It's very important to use the keywords
which are the most relevant and get the most traffic.
However, there is a caveat, some keywords like, review
get a ton of traffic, however, very low sales conversions.
It all comes down to the average human being's
buying cycle and where they are in that buying cycle.
The steps the average human being takes
before they purchase something.
The average human first researches and then they purchase.
Let me explain, with keywords we want to use popular
relevant keywords which people use
at the end of their buying cycle.
As an example, if somebody was in the market for,
say a new camera, their first keyword phrase
which they might type into Google
could be digital camera reviews.
Then after doing some research
they decide on a Canon EOS 850D.
So, in this scenario the keyword phrase,
digital camera reviews has the highest traffic by far,
compared to the keyword phrase, Canon EOS 850D.
However, the keyword phrase Canon EOS 850D
is where the money is.
When people search for Canon EOS 850D
they're much more ready to purchase than when they search
for digital camera reviews, in other words,
they're at the end of their buying cycle.
In people's buying cycles, when they search for a keyword
phrase like digital camera reviews,
they've only just started the buying cycle
and therefore, this keyword phrase has a very low
conversion ratio to sales.
The keyword phrase Canon EOS 850D
has a very high sales conversion ratio.
Digital camera reviews may get a lot of traffic
but not the correct traffic.
Now to find which keywords get the most traffic
the tool we use is Google Trends.
I put a link on the screen and also below.
Now, Google Trends is a very powerful feature.
It doesn't show how many searches a keyword
or phrase gets, however, Google Trends
allows you to compare multiple keywords.
This comparison is where the power
of Google Trends exists.
Here, I'll do a comparison of solar panel to solar cell.
To do this enter one keyword phrase then enter a comma,
then the next keyword phrase.
You can enter multiple keywords or keyword phrases
at a time but they must be separated by a comma.
You can see that solar panel
gets a lot more searches than solar cell.
You can also add more keywords to this search
by clicking on the Add Comparison button.
You can also choose which country
you'd like to see the data from.
That's it.
Hope this video, hopefully, showed you
some eBay keyword research tools.
That's all for this week.
Please scroll on down and leave me a comment below
and while you're there, make sure you hit
the Subscribe button for more no-fluff hints, tips
and automation strategies to make money on eBay
and Amazon without leaving the comfort of your own home.
Until next week, stay safe, list more, sell more.
This is Neil Waterhouse.