If you're a new copywriter,
chances are you're wondering which niche to specialize in.
Well, today I'm counting down what I believe
are the 10 most profitable copywriting niches this year.
(upbeat music)
Hey guys, it's Alex.
Welcome back to my channel.
Now one of the things I always recommend
to any aspiring copywriter, including students
in my coaching program, the Copy Posse Launch Pad,
is this: research and identify a niche
that you want to specialize in as a copywriter,
and make sure it's a niche
you're actually excited to write about.
Now you likely already know what a niche is
or what my friends down in America call a niche,
but just in case, I'm going to define it for ya right now.
A niche is a specialized segment of the market
defined by products and services
that appeal to a very unique and specific audience.
So for example, I specialize
in the personal development niche
where I work with brands and clients
in areas such as coaching,
entrepreneurship, and spirituality.
Now here's the thing, picking a niche now
doesn't mean that you're forever tied to it
till death do you part
or that you're not allowed to serve multiple niches at once.
In fact, if you're just starting out,
I recommend dabbling in a few different niches
to see which ones really excite and inspire you.
Then let your momentum and future clients and projects
determine which direction you ultimately head in.
In fact, one of my Copy Posse Launch Pad students, Gus,
realized halfway through the program
that the niche he initially chose
didn't really excite him that much,
so he switched to a new niche
and started writing better copy as a result.
So while it might take some time
and some trial and error for you to find your perfect niche,
the goal is to ultimately become the authority
on that subject so you can attract higher-paying clients
in that particular industry.
The more you write copy for your niche,
the better you get at it and the more you can charge for it.
Often, when you learn a marketing or writing concept,
you understand it in theory
but it might produce wildly different results
depending on the particular niche you're using it in.
No matter how good you are as a copywriter,
it doesn't make you a master on every single topic,
especially one that you're not professionally
or personally invested in.
I once hired one of the top copywriters in the industry
to write a sales page for a very important launch
that I was working on, and it totally bombed,
not because he turned out to be a bad copywriter,
he's still one of the best,
but just not in the personal development niche.
So it serves both you and your client
if you stay in your lane
and focus on what you can do the best at.
Now if you're still sitting there scratching your head
wondering what niche will make you riche,
let me help you out.
In this video, I'm counting down 10 highly-profitable niches
and industries you can write in today.
And for more copywriting tutorials
on the techniques and tools that are working right now,
go ahead and subscribe to my channel below
and ring that little bell icon to be notified
when my next video goes live.
I have tons of topics coming your way,
including how to write an indoctrination sequence,
freelance copywriting scams you need to watch out for,
and what I would do
if I had to start all over again as a copywriter.
All right, now let's count down what I believe
are the 10 most profitable niches in copywriting this year.
Number 10, online education.
Not only has online learning
experienced significant growth in the last decade
but the recent COVID-19 outbreak
has made it centric to our lives.
It's almost mandatory for students of all ages
from all walks of life
to get used to consuming education digitally.
Even before the pandemic,
market forecasts estimated the online education industry
to be worth up to $350 billion by 2025.
And I won't be surprised if that number increases
by a large margin given the accelerated need
for brands and businesses to move online to stay alive
and thrive in today's uncertain times.
Of course, there are the big players
like Udemy, Lynda, Coursera, and Skillshare,
that are dominating the online learning market
but these platforms create even more opportunities
for smaller brands, businesses, and even schools
to create learning experiences online.
And of course, this increases the demand
for copywriters in this niche
to write assets such as websites, sales pages,
landing pages, ads, emails, and even the courses themselves.
All right, number nine, CBD or cannabis.
Recent research projects that CBD sales in the US alone
will surpass $20 billion by 2024.
It is no surprise that the widespread legalization
of hemp and CBD farming has led to an increase of usage
and sales on this super ingredient
for its powerful medicinal properties,
and yes, recreational ones too.
Whether it's in the form of ointments, capsules,
CBD-infused foods, oils, creams, and drinks,
the cannabis market is not going down anytime soon
and shows promise as more and more brands emerge,
creating more and more stories for us copywriters to tell.
All right, number eight, Software as a Service.
Another market that's growing more and more every single day
is Software as a Service
or sometimes referred to as on-demand software.
This includes famous brands like Shopify, HubSpot,
Salesforce, Mailchimp, and Zoom.
I mean, Zoom alone had over 300 million meeting participants
in just over a month and a half
after the world went into lockdown.
The global SaaS market is forecasted
to reach $157 billion this year alone.
This paves the way for more softwares
to emerge in the next few years
as the new normal gets us even more accustomed
to working and interacting online.
Number seven, fintech.
Remember when we used
to pay each other back in cash for coffee?
Okay, sure we do 'cause it wasn't all that long ago
but think about it, how mind-blowing is it
that we can just transfer money
and make payments in seconds right from our smartphone?
And how many of us really miss spending hours and hours
on the phone dealing with bankers
or navigating confusing websites
just to send money to someone?
Nobody, nobody misses that.
So thank you to the PayPal's
and the Venmo's and the TransferWise's,
the global financial technology market
is expected to grow to $310 billion in 2022,
so you can bet there's going to be a lot more innovation
on making payments faster, easier, and more convenient.
And with a growing market like that,
businesses will be needing minds like yours
to communicate their USP in the most compelling,
engaging, and relevant way possible.
All right, number six, sexual wellness.
Ooh, saucy, we have reached an age
where sexual exploration and expression
is less stigmatized and suppressed by outdated beliefs,
which means more and more people
are looking for information to empower,
enlighten, and educate themselves on this topic.
In fact, the sexual wellness market
is expected to reach $39 billion by 2024.
This will also make for a significant increase in demand
for products, services, and experiences
that can really help people take charge
of their own sexual wellness.
So yes, whether it's toys or protection
or lubricants, fashion, or even online courses,
this is another positive global awakening
that is creating new business opportunities
and opening up a whole new world
to copywriters and content creators.
Number five, healthy snacks.
The indefinite lockdowns this year
resulted in a major spike in demand
for healthy snacks with longer shelf lives.
Customers are not only concerned
about stocking up on sustenance
but also want nutritional value,
especially when the gyms and the yoga studios
and training facilities are also on lockdown,
and I'm not just talking about cans upon cans
of tuna and beans, guys, I mean,
we haven't reached survival bunker status yet, right?
I'm talking about healthy snacks,
on-the-go snack bars, gluten-free or keto bites,
dried fruit, and meat-based treats,
guilt-free sweets and salty pleasures
that make those regular trips to the kitchen
a little less shameful.
Even before the pandemic, the global healthy snack market
was already valued at $23 billion in 2018,
and this is expected to grow to $32 billion in 2025.
All right, number four on the list, pets.
Pet food and supplies have become a massive niche this year,
and it is no surprise, they are the only company
you don't have to socially distance from,
and they never get bored of seeing your face at home.
Let's face it,
sometimes they're better than people.
More and more pet owners or humans,
as we like to be referred to,
are taking animal health more seriously
and including pets in our lifestyle.
At the time of recording this video,
there has been a 63% growth in pet revenue
since the COVID outbreak.
The American Pet Products Association
estimates that within the year,
$75 billion dollars will be spent on pets
in the United States alone.
And the industry still has yet to reach maturity,
which means plenty more products and brands
are yet to be developed in the pet industry.
All right, number three, sustainable products.
With growing awareness around climate change
and the concerning state of the environment,
many brands have emerged or pivoted their businesses
toward supporting environmental effort and sustainability,
not only to do their part
but to also meet the demand of conscious customers.
This has resulted in eco-friendly versions
of everyday products, such as reusable food packaging,
non-disposable feminine products,
sustainable beauty, fashion, and so much more,
which paves the way for more and more copywriters
to enter and support this space.
All right, now number two, lifestyle subscription boxes.
This is more of a service-based niche
that covers a wide range of product categories,
but it uses a business model
that has taken the world by storm.
Yes, I'm talking about the life-changing magic
of subscription boxes.
Whether it's meal preparation kits,
beauty boxes, personal care items, or supplements,
these box-based businesses take the thinking,
planning, researching, and curating off your plate
so that you can focus on doing life.
And they're not only convenient, saving you time and energy,
but many of these brands also focus
on health conscious, eco-friendly, and high quality options
so that your well-being and personal values
are also being taken into account.
This growing business model creates more and more demand
for copywriters who understand it.
All right, and now number one on the list, survival.
Well, if recent events have taught us anything,
it's that most of us are in no way equipped
to deal with real emergency and disaster management.
Let's face it, all the hours we've put
into watching apocalyptic shows and films
are not gonna pay off
unless we put some of those strategies into action.
However, survival is not a new niche.
This market has exploded over recent years,
even before going into lockdown
when all of us started picking up baking
and gardening and DIY skills.
The survival industry has grown
into a mega, multimillion-dollar market
as more and more people identify with being a survivalist.
Products in this niche includes survival kit,
camping gear, durable tools and blades,
doomsday workshops, food preservation supplies,
grow your own food kits, and solar panel units.
What a time to be alive.
The copywriting opportunities in this space are endless.
So there you have it, guys,
10 profitable niches that freelance copywriters
can dominate this year and beyond.
Do you have any niches to add to the list?
What are you super excited to write about?
Let me know by leaving a comment below.
And if you wanna learn more
about my copywriter coaching program,
where my team and I guide you step by step
as you learn, write,
and ignite your copywriting business this year
with a complete portfolio of high-converting assets
in your chosen niche, you can check that out
by clicking the link in the description below.
Thank you so much for watching and subscribing.
Next up, check out my video
on how to find your niche using my Niche Diamond.
You can watch that video right here.
And I will see you again next week with a brand new video.
Until then, I'm Alex, ciao for now.
(upbeat music)
What a time to be alive, eh? Bleh.