- Hey everyone, it's Neil Patel here
for another Q&A Thursday video.
I'm here with Adam from Viewership.com
- Hey everyone.
- And we have a question that many of you guys
have been asking.
What is it, Adam?
- I am fascinated to hear what Neil is going to say
about this one.
So this one is from Shashikant.
Hey Neil, I have a question.
Will AI overshadow digital marketing and SEO
in coming years?
- I don't feel that AI is gonna overshadow.
AI is gonna start being integrated in marketing campaigns,
not what most of you guys are thinking about,
and here's what I mean.
What kind of milk do you buy?
- I'm lactose intolerant, so almond milk.
- Okay, what brand of almond milk do you buy?
- Silk.
- There's other almond milk brands out there,
you know that, right?
Like, Blue Diamond.
I think it's Blue Diamond.
That's one of them.
- See, I don't know 'cause I don't buy it.
- I'm lactose as well.
- Oh, there you go.
- All right, so what's gonna end up happening is,
what kind of fridge do you have right now?
- I don't know.
- He has some sort of fridge.
And I have some sort of fridge
and I have no clue what it is either.
But what's gonna happen is
AI in marketing is gonna be integrated into
offline marketing in your daily life,
and here's what I mean by this.
In your fridge,
it's gonna eventually be able to detect
when you're almost out of almond milk
or when it's expired,
and it's gonna be like,
hey Adam,
your Silk milk is running low,
would you like me to make another order for you?
- Oh, geez.
- And when they keep doing that,
what's happening?
Companies like Silk milk are continually
generating the revenue from this,
but what's gonna be creative is
companies are gonna integrate with artificial intelligence
in a lot of these offline devices, like refrigerators,
that will eventually be more automated
and they'll say, hey we're Blue Diamond,
and we want to run a promotion,
and hey Sub-Zero, you're the fridge manufacturer,
we'll pay you to put our ad within Adam's fridge.
And the ad is gonna end up being in which
it'll be more like,
hey Adam, we noticed that you drink Silk milk,
we noticed that 89% of people that drink Silk milk
also find that the taste of Blue Diamond
is very similar, and they don't mind
which brand that they drink,
but Blue Diamond is currently running a promotion,
and you can get the carton of almond milk
from Blue Diamond for half the cost.
Would you like me to order this brand for you instead?
And what would you do?
- Hell yeah.
- You're gonna save half the money,
especially when they give you a stat
that 89% of the people drink almond milk and Silk milk
and they find that it tastes the same.
- Totally.
- That's what's gonna happen with AI and marketing.
You're gonna start seeing a lot of things
integrated together, in which
the technology and the intelligence
is gonna start dictating what people do in their life,
more so by making suggestions,
and they're gonna try to get companies to switch brands.
What I believe is gonna happen is
Google and Facebook and a lot of these companies
are gonna power this technology,
and they'll also power the ads.
So, they'll integrate with Sub-Zero,
who will be the quote unquote publisher,
which is a fridge manufacturer,
and Google will be the software vendor,
and they'll run the technology,
and they'll give Sub-Zero a kickback.
So think right now, you have a website,
AdSense is running on your website,
anytime someone clicks on your AdSense on your website,
Google kicks you back a check.
That's what will end up happening
with offline products, and you're gonna start seeing
artificial intelligence integrated
into a lot of aspects from your life,
and not only will it make your life more convenient,
but they'll start dictating what brands
that you should end up buying,
and it won't necessarily force you into it,
but it will really persuade you,
because if you're really loyal to Silk milk,
and I was Blue Diamond and I was running an offer,
and I said you're gonna get 25% off, and you said no,
then next week, I say hey you're running out again,
this week I'll give you 50%, and you say no,
what happens if I said I'll give you 90% off,
and even if he still said no, what happens if I said
hey, I know you like Silk milk, we ordered it,
but we also ordered you a free carton of Blue Diamond.
They're running an offer, it's being delivered to you
for free, just a small little carton so you can test it out.
- All almond milk in the world.
- You'd probably try it out or you'd be willing to.
- Of course.
- And that's marketing.
That's what I see that's gonna happen
in artificial intelligence.
How are we gonna market to there?
How can you get in front of it?
I have no clue,
but it's still early on.
In the next three, four years,
we're all gonna have a better understanding
of how we can start getting integrated
into artificial intelligence and use it
for marketing, but it's still too early.
What you're gonna see before artificial intelligence
is gonna be more virtual reality,
in which you're buying E-commerce products from Shopify,
and you'll be like, oh cool, let me see how it feels like
to try on these trousers or pants
or this dress or these high heels,
and you'll be in a mall type of setting
or a store type of setting
where you'll be able to try on that shoe
or that high heel or that coat or that watch,
and be like all right, this is what it looks like.
That's what I see that's gonna happen to marketing
before artificial intelligence comes in there.
- We're never gonna have to leave our homes ever.
Sit at home with our Silk milk and our clothes,
and it's all good, it's all we need.
- And, of course, that makes sense because
right now, you're less likely to leave your home
for food because there's Postmates and Uber Eats.
Before, everyone would go out there and go and buy food
or you'd go to grocery stores.
Now you can get grocery stores delivered to you.
Right now they have buttons from Amazon,
they have those Tide buttons, you push it,
boom, you run out of tide, automatically gets delivered
to you and gets charged to your account.
Amazon even has it where you walk into certain stores,
like in Seattle, there's no one there, you can buy stuff,
and they know it's you, and you get charged for it,
and same with Chatbox, a lot of Chatbox
from Drift and Intercom and places like this,
and I know Facebook has their own messenger,
you can end up doing it where, based on what people say,
you can end up responding with certain canned responses,
and that's cool and all, but it will start
getting really sophisticated and it will almost
act like a human, it's just gonna take time,
and then to analyze more data, just think about it,
cars can drive on their own without humans
actually turning the steering wheel,
laws are the issue on why that's not possible right now,
but the technology is there.
Same with AI.
It's gonna come really fast.
Give it three, four, five years,
and you're gonna start seeing it integrated
a lot within marketing.
The technology isn't as there compared to,
let's say, automatic car driving or anything like that,
but you're gonna start seeing issues with laws
and legalities and privacy coming in with AI,
and that's really gonna affect on
how it's gonna be used in marketing,
more so than the technology being built,
and what happens with the laws, I don't know.
Europe is more strict with the laws than,
let's say the U.S., but time will tell.
- Right.
Well, I'm curious, some of you guys,
if this scares the living hell out of you,
and you are terrified of AI,
love to hear from you in the comments.
- I'm not too scared for it.
- It doesn't scare you?
- No, not at all.
But thank you guys for watching.
Leave a comment if you have questions.
If you want your question answered next week,
let us know what you want for the next
Q&A Thursday video.
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