- Hey guys, today we wanted to talk to you
about how to create professional looking videos
on a small budget.
- [Pete] I think our microphone's picking up
those high heels from upstairs.
Who is that by the way?
- You know what, Alicia Meredith finally moved out,
but Holly Gillen form Holly G Studios has just moved in.
She has proven to be as noisy as the last resident upstairs.
But she's probably a good person to ask about this topic.
- Yeah, maybe she can help up.
- You want you videos to look professional right?
You don't want to be creating a clown show do you?
I didn't think so.
So there are three ways that you can make your videos
look professional without breaking the bank.
This is what I call the professional triangle.
I'm Holly G, you're go to video gal
and I've been working in video production since 2008.
And I've been running my own online business,
Holly G Studios, since 2013.
This is where I teach online entrepreneurs
how to create business cinema.
Today we're talking about the professional triangle.
Which is the trifecta of making your videos
look professional.
It is the three things that you can do right now
to easily upgrade the look of your videos
without spending a tonne of money.
The first thing is lighting.
Lighting is important.
I have three lights on and two windows
currently lighting me.
If I didn't have these things on
let me show you what my video would look like.
So now that I'm using only the natural light
I've made some adjustments to my camera
but here's the difference.
I'm fortunate enough where I have
natural light coming in to this room
but it's super overcast today,
so there isn't a lot of light coming in.
But I'm using what I can and then making the difference
adjustments that I need to in my camera.
One of the things that you want to make sure you do
so that you can take advantage of your natural light
is make sure the light is facing you
and it's not coming from behind your head.
This is a huge no-no because what happens is
the camera is going to compensate
for the light that's coming in from behind you.
And it's going to make you look super dark.
You don't want to look super dark right?
You want people to be able to see your face
nice and clearly.
That's how you can create an upgrade with natural lighting.
Next up is audio.
So whatever device you're using to record your video,
whether it's your computer, your laptop,
your DSLR, or your mobile device, whatever it is
you don't want to rely on the internal audio.
So that means you want to invest a little money
into purchasing an external audio source.
So when I'm recording on my computer
I use my Blue Yeti mic.
It makes a huge difference in creating clear, crisp audio.
You can get one for under $150
depending on which model you buy.
It is well worth the investment.
If you plan on making videos for your business
it will help you create clear audio
for all of the videos that you're using your computer for.
I love mine, I use it all the time.
It also allows me to have clear audio
when I'm on client calls, video calls,
when I'm doing podcast interviews.
It was a one time investment
that I have literally not stop using
since the day that I bought it.
It was an excellent investment
and I highly recommend it.
If you're using your mobile device
you want to go ahead and invest in something like
the Rode SmartLav, this will immediately upgrade
the quality of your audio.
We talked about lighting and then we talked about audio,
and now the last element of the professional triangle
in creating videos that look pro is graphics.
So you want to add in a couple little graphics
here and there.
And these can be easily done inside of Canva.
I created a video break down showing you
exactly how to add graphics to your videos using Canva.
Check for the links below this video.
You can create a couple of graphics inside of Canva
and then bring those graphics into your
non-linear editing programme.
Whether you're using something like ScreenFlow,
Camtasia, iMovie, or something a little more sophisticated
like Final Cut Pro or Adobe Premier.
Whatever you're using, bring those graphics on in
and overlay them on top of your video.
Add a couple of quick transitions and boom,
you have professional looking graphics
in just a short amount of time
without trying to learn how to use after effects
because it's crazy.
Super easy graphics that will immediately upgrade
the look of your video, check and check.
Let's do a quick recap of the professional triangle.
We had lighting, we had audio, and we had graphics.
You take control of those three elements
when you're creating your videos
for just a very small investment
and you can go from oh no to super pro.
Here's a bonus tip for you.
Winging it not an option.
Unless you're a bird and you want to fly away
or worse you want your audience to fly away
not an option.
You need to plan your content ahead of time.
I spend 60 to 60% of my process planning my videos.
I have the business cinema production planner
which I use and helps me plan out all of my content
and helped me plan this video.
And it helps me plan videos that have a plan,
a purpose, a system, and using a strategy.
Not just creating video for the sake of creating video,
but actually creating videos that will help
move my business forward and serve my bigger picture.
Now make sure to stay tuned for a special announcement
from Andrew and Pete.
- Oh wow, it's a good job she knows her stuff.
- Hope she isn't that noisy all the time though.
- I know.
- I need some peace.
- Guys go give Holly a follow, she is awesome.
- And guys if you want to go hard with video this year
then you are going to want to get your hands on
a copy of Holly's Business Cinema Production Planner.
It's a planner to help keep you consistent
with your video creation and production.
It is super, super thorough.
We were so impressed with it.
And it's really easy to use too.
- And very kindly, Holly has given us a copy to giveaway
to one of you lucky people.
So if you want to get your hands on this awesome planner
all you have to do is be subscribed to both our channels,
Andrew and Pete, and Holly G Studios.
And comment on this video with
the answer to the following question.
- Who is this a baby photo of?
Is it A, me, Andrew?
Is it B, Pete?
Or is it C, Holly?
Thanks so much for watching today guys.
We also recorded a video that's going to be
over on Holly's channel,
so we're going to put the link to that below as well.
I've been Andrew.
- I've been Pete.
- See you next week.
- Bye.