- This video is brought to you by Camtasia,
the industry leading screen recording
and video editing software.
More about them later in the video.
So, I have a lot of tutorials on my YouTube channel
and I get a lot of great feedback from my tutorials,
just people saying how much they enjoyed them,
how easy it is to learn from them and so on.
So, I wanted to share with you how I put them together
and things that I really think about
when I'm putting my tutorials together
and the that I make it easy
for people to easily consume and enjoy my tutorials.
And you can use this information for gaming tutorials
software tutorials, educational tutorials,
and with the exception of a few things in this video,
you can even use this information for cooking tutorials
and crafting tutorials and any other
real life type of tutorials that you're doing,
so that you can make sure or that your viewers
are getting the value from the tutorial
that you intended in the first place.
And so, they'll watch your videos
for a longer period of time
which will help your videos perform better on YouTube.
And so, they'll see your tutorials and how you do things
as a great resource for the type of content that you make.
And we're starting right now with the very first thing
which is, make sure you're being
inclusive in your communication.
Here's what I mean.
People are clicking on your video
because they're trying to learn something from you.
And because of that, you wanna make sure
that you're considering where they might be
in their journey that got them to your video.
When you're considering that
if you're doing advanced tutorials,
then in that case, the people coming in
are gonna be a little bit more advanced.
And in that case, for your advanced tutorials,
you can lean a little bit harder
on the language around the software that you're sharing
or the materials that you're using or whatever the thing is
with the type of content that you're making.
When you're considering that,
if you're making advanced tutorials,
then in that case, you can lean a little bit more
into the industry language,
you can lean a little bit more
into the nuances of the software,
you can just kind of gloss over maybe,
some of the materials that you're using for the project
in terms of not needing to explain them.
At least, not explain them as much
or not go into as much detail about them
because the people should already
be familiar with those things
because they're coming into an advanced tutorial.
If you're making beginner tutorials however,
it's a totally different thing
because if you're reaching people
that are just getting into the software that you're sharing,
or just getting into the hobby
that you're sharing content about,
they might not know anything about what it is
that you're talking about.
And the things that you automatically take for granted
because you're very familiar with your subject matter,
that stuff is the thing that the people
that are just coming into it, they just don't know yet.
So because of that, it's really important to make sure
that the language that you're using is extremely basic.
What I mean by that is,
if you're doing gaming tutorials,
you're doing software tutorials,
there's a really good chance,
you're really familiar with the game
or you're really familiar with the software
that you're sharing.
That's why you're sharing
and teaching other people how to do it.
And since we get so familiar
with the stuff that we talk about,
it's really easy to assume that the person
that's gonna be watching our videos also,
is familiar or as familiar with what it is
that we're talking about as we are.
And if you're doing real life tutorials
like crafting or DIY projects or something like that
it's really easy to say, next, grab your mug
then grab your bottle of not bad at all
and tap it right up against your mug
without explaining to them what not bad at all is
and without explaining why they should be tapping it
against their mug or what exactly it's gonna do for them
or the project when they're tapping it against their mug.
And for the record, not bad at all, isn't even a thing.
I'm just saying, not bad at all,
in a way that makes it sound like,
it's an elixir or something.
But anyway, when we take that approach,
we end up skipping over things
or not explaining why certain elements
of what it is that we're sharing are important
to the viewer or what it is that they're trying to learn.
And when that happens, a viewer gets confused
and they end up shutting the video down
or going and watching a tutorial from somebody else
that's doing what I'm telling you right now.
Next, if you're doing any type of screen recording
for your tutorials, make sure that you're considering
the mobile viewer experience, please.
So a quick side story for you.
Right now, I'm in the process
of learning how to make better music.
And as part of that,
I'm watching a ton of tutorials on Logic Pro X
and all types of different plugins and things like that.
I can't tell you how many times
that I've been watching a video
and the content creator is making a tutorial
and they're just using OBS
and they're just doing a basic screen recording.
That's great if you're just trying
to reach people on computers,
but a majority of the watch time on YouTube
is actually coming from mobile devices.
When I'm watching these tutorials
I'm trying to learn how to use this software.
I'm trying to watch it on my phone
while I'm trying to replicate
what it is that they're doing on the computer
so I can follow along.
Or I'll watch a tutorial on my phone
while I'm drinking coffee or eating,
or, you know something else like that.
And when the creator I'm watching,
and some of these are established YouTube channels,
some of them are people that are just getting started
and they're sharing some really cool information,
but when I'm watching these tutorials
and they're not zooming in to show me
what it is that they're talking about
or to show me where it is
that they're clicking on the screen,
I'm out of there because I can't see
what it is that they're talking about.
This is what a Logic Pro tutorial
looks like on a mobile device.
How in the am I gonna follow this?
If they're not zooming in
and showing me what it is that they're talking about.
I can't, and I'm not even gonna try
because there's so many other content creators
who are also making similar tutorials
who do the things that I'm talking about
right here in this video.
I'll watch them instead.
If you're somebody that records your screen
and you don't want your viewers
to have that type of experience, here's what you do.
Download Camtasia.
It's easy to use. It's available for PC and Mac.
And it lets you zoom in and out of your screen recordings.
You can put customized colors
behind your cursor so people can actually follow along
even if they're watching on a small screen.
You can draw arrows and boxes and even put a spotlight
on whatever part of your screen recording
you need the viewer to focus on at that moment in time.
Even though they have a 30 day free trial,
the software itself isn't free
but they also don't have that subscription
that's so common with pretty much,
everything else in our lives these days.
Not bad at all.
But Camtasia even lets you pause your screen recording
so you don't need up unnecessary hard drive space
while you're trying to put everything together.
And we all know how important that is.
And if you want, you can even edit your videos
and do some light audio processing in Camtasia as well.
But anyway, Camtasia is awesome.
Stop using OBS for your screen recordings.
It's working against you
and it's making you make low quality tutorials
that are causing people to leave your videos
and not get the information that you're intending.
And don't get me wrong the value is there
but the value that you're intending
to give to your viewer is really hard for them to receive
if you're not considering
the experience that they're having
when they're interacting with your tutorials.
If you are interested in Camtasia,
I have a link to it down in the description
where you can try it out for 30 days for free.
If you do decide to get it,
that same link will save you 10%.
Download it, try it and see what it can do for you.
And you're gonna end up coming back and be like,
hey Nick, thanks for sending me over to Camtasia,
like a bunch of other people have done
in some other videos that I've made about Camtasia.
But anyway, the idea is to make it easy
for people to just follow along
with what it is that you're showing them in your tutorials.
And if you wanna see this in real life practice,
just open up your phone right now,
go look at any of the tutorials
that you've made on your channel and think to yourself
somebody's watching this.
Like how easy it is for them to see exactly what it is
that I'm showing them here in this tutorial.
And you'll see what I mean.
The next thing, when it comes to making great tutorials
for your viewers is, as content creators
I'm sure you would agree that some of us tend
to be a little bit more energetic
or enthusiastic about content that we're making.
That's great. It's effective.
It works. It grabs attention.
It keeps people entertained watching videos and all of that.
However, when you're making tutorials
slow it down just a little bit.
And the reason you wanna do that is,
the same idea that I just went through
in terms of the screen recording is,
you just wanna make it easy for people to follow along.
When you communicate really fast,
then some people especially,
if your language that you're speaking in your videos
isn't their native language,
it can be difficult for people to follow along.
So because of that, try to slow it down just a little bit.
You don't have to go grandma speed.
But slowing it down a little bit can make it easier
for people to consume what you're putting together.
And look, sometimes it's easy to forget that.
You know, I have a lot of great comments
on some of my videos but I also do have a lot of comments
on my videos as well, telling need to slow down.
That's why I'm passing this onto you as well.
I get a lot of comments to my videos,
people telling me to slow down.
And then of course, I get comments later
of people are like,
hey I'm glad you went through this quickly
because it didn't waste so much of time and so on.
But at the end of the day,
you just wanna try to find that balance with your viewers
and what works best with your content and your channel.
And as a quick side note,
if you are somebody that talks fast like I do
in some of my video, then in that case
you might wanna let your viewers know
that in the YouTube player there is an option
where you can speed up or slow down videos.
So you might wanna bring that to their attention
so that if you are communicating in a way
to where it's just taking them
a little bit more effort to pick
up what you're saying,
they can slow the video down
because that option is available.
Another really important part of making a great tutorial
is of course, keeping your edit tight.
What I'm by that is, if you're making a tutorial
and you hit the save button
and it takes a while for something to save,
cut that part out.
If you're making gaming tutorials
then of course you wanna cut out
any loading screens that aren't relevant
to your tutorials or anything really,
within the game, any of the story,
anything it's not relevant to the tutorial
that you're sharing
If you're making real life tutorials
then in that case, when you're doing time lapses
of paint drying or whatever the thing is,
in that case just try to speed
through those things as fast as you can,
unless it's super interesting to watch.
The reason you wanna cut out these things
is because they are a drag on the viewer experience.
And if you are wanting to get more views
on the tutorials that you're making,
click into this playlist right here.
It's got a handful of videos in there
that's gonna teach you how to get more views on YouTube.
And if you haven't yet, make sure you subscribe.
Thank you so much for watching.
I'll see you next time.