Hi, this is Anne with Graphic Design How To,
and today I'm going to give you five ways that you as a graphic
designer can use ChatGPT AI or artificial intelligence. All right, let's get started!
As a graphic designer, if you're like me, you're always looking for new ways to get
better and increase your speed and creativity. With the advent of AI or artificial intelligence
technology, there are now tons of ways to do that. Now, I know that most of us are kind of afraid of
artificial intelligence and what it means for us as creatives. And while I do think it's going to
completely change everything, I don't think we should be fighting against it. I think we should
learn how to use it because it could actually help us. So, anyway, ChatGPT is completely text-based.
I did another video a while back about Dall-E, which is image-based, and if you want to check
that out, it'll be right up here at the top of your screen. So even though ChatGPT is text-based,
it can still help us a lot as graphic designers. So here are five ways to use it:
Number one is text generation. ChatGPT can be used to generate creative and engaging text for
your designs. You can input keywords and phrases that are related to what you're wanting to do,
and it'll make a variety of options for you to pick from. Now, most of us get our
text from a copywriter, and this is someone who is very familiar with our clients. They
know what they're looking for, and they're just generally going to do a much better job
with text creation than ChatGPT could. But let's say we're trying to sell our digital designs on
Etsy and we don't have a copywriter. We can get ChatGPT to help us write our listings. So let's go
ahead and jump over to ChatGPT and test this. So you can just come chat.openai.com/chat, and I'll
also leave this in the description below so you can get to it quicker. Now, you do have to have an
account to access this tool, but that's free, too. Okay, so let's say I'm trying to sell a birthday
invitation for a 10-year-old girl on Etsy. So I'm just going to type in here, “Acting as an Etsy
seller, write a 60-word description for a birthday invitation digital file for a 10-year-old girl."
And here's what ChatGPT has come up with: "Celebrate your little girl's 10th birthday
in style with our beautiful birthday invitation digital file," and it just goes on and on. The
grammar is perfect, and it is better than I could do. I'm not a writer. So at this point, I could
just copy and paste this into my Etsy description. The second way you can use ChatGPT for graphic
design is by having it generate concept ideas for you. All you have to do is input
a description of what you want it to create, and then it will just take it from there. So
let's test this. We'll come back over here to ChatGPT, and this time I'm going to say, "Hey,
ChatGPT, I need to make a brochure about Sri Lanka. Can you give me ideas and inspiration?"
So let's see what it comes up with. Okay, so it's saying like in my brochure,
I could feature Sri Lanka cultural highlights, the natural beauty, adventure opportunities,
local cuisine, where it's located. And this really helps, you know, if I didn't know exactly what I
wanted my brochure to be like. So for design concepts, ChatGPT really does a good job.
Number three is image caption generation. If you have photos that you need to add captions to,
you can have ChatGPT do that for you. All you have to do is type in a description of what
the photo is about and ChatGPT can give you some options. Okay, so let's try this out. Let's say I
have this image, and I've got this guy sitting in the sand on a sand dune. So, when I go back
to ChatGPT (and by the way, I got that image from Pexels.com), this time we're going to say, 'Hey,
ChatGPT, I need a photo caption. The photo has a man sitting on the sand, he's wearing a shirt and
shorts, and the sky is blue in the background. It doesn't look like he's sitting on the beach
though.' Okay, we'll see how ChatGPT does with this. 'Finding peace in the stillness of the
moment, away from the chaos of the world.' Okay, that's pretty good, but let's say
I'm just going to tell ChatGPT that I think that's boring and see what it comes up with. Okay,
this time it says, 'Soaking up the sun, breathing in the salty air.' And I'm like, 'Wait a minute,
I said it was not a beach.' So we'll say, 'Okay, but this isn't a beach.' Okay, this time it came
up with something I really like: 'Taking a moment to reflect, surrounded by nature's tranquility
and finding solace and simplicity.' So it really does a pretty good job at coming up with captions.
The fourth thing you can use ChatGPT for is typography suggestions. So you can tell it what
text you want to use in your design, and ChatGPT will give you suggestions on font styles, sizes,
and colors. So let's test this out. Okay, so this time I'm going to say, 'Acting as a graphic
designer, please suggest font styles, sizes, and colors that will enhance the overall look and feel
of a design with the words 'Taking a moment to reflect, surrounded by nature's tranquility and
finding solace and simplicity,' which is what it just gave to us for that caption. Let's see how
it does this time. Okay, it's telling us the font style we should use is something that is like a
handwritten font, like Great Vibes or Wild Youth. It says the main title could be a larger font
size, and then the subtext could be a smaller font size. And for colors, they're suggesting soft,
calming colors like light green, blue, or beige, and to make the text stand out, a contrasting
color would be good. So yeah, I think as a graphic designer, those are pretty good suggestions.
The fifth thing you can use ChatGPT for is developing a brand voice for your branding
project. So for this, you would want to input like the key characteristics of your brand,
and then it will suggest kind of a range of styles that you could use. So let's see how it does.
Okay, so I'm telling it, 'Acting as a copywriter, please give a range of tone
and style suggestions for the design work for my brand. My brand's name is Zava Coffee, and
our colors are light blue, tan, and dark brown. We see ourselves as adventurous and fun-loving,
but we care deeply about the earth, conservation, and fair trade.' So ChatGPT is taking it all in,
and here are some tone suggestions: for adventurous, we could use a bold and energetic
tone that conveys a brand spirit of adventure and excitement. Environmentally conscious,
rustic and earthy for style, and we can make it playful and lively by using hand-drawn
illustrations or typography. And then the color palette - They are suggesting we should also add
earthy shades like green and brown. So those suggestions are really pretty good, but I'd
like to see some actual copywriting examples. So I'm going to get ChatGPT to give us some. Okay,
so I'm just saying, 'Great, can you give us some examples?' Okay, so they're giving
us some examples of how to use the logo package design, website design, and social media posts.
But I was looking for more copywriting examples, so I'm going to type that in.
Okay, so they came up with a slogan: 'Adventure awaits, one step at a time.'
That is pretty good. So yeah, it's giving us different copy for certain applications,
and I have to say, it's pretty good. It's better than I could do. As I said, I'm not a copywriter.
So these five ways of using ChatGPT are really just a starting point. There are probably tons of
other ways that we, as graphic designers, can use this tool. So let me know in the comments section
below if you are using ChatGPT in any way, whether it's for work or just for your own personal stuff,
and how are you using it? All right, if you like this video and you want to see more videos like
this, just hit the Subscribe button and the little bell next to it. You'll be notified
every time a new video comes out. All right, I'll see you in the next video. Thank you!!