RANDY JUSUF: Welcome to Brandcast.
My name is Randy Jusuf, and I'm the Managing Director
of Google Indonesia.
As you can see, this year's setting of Brandcast
is slightly different compared to in the past.
But we assure you, we will deliver to you
the best of YouTube.
As your partner, it is our commitment
to address your pressing needs by first reaching
your consumers effectively through relevant and
personalized messaging, second, simplifying your media planning
and measurement process, and third,
making sure that you get the best return on your marketing
dollars and drive business results.
We are seeing more and more people coming online
as digital has become an integral part of our lives.
According to Comscore, more than 93 million unique viewers
above the age of 18 visit YouTube every single month
in Indonesia.
Isn't that crazy?
That's like all the population of the United Kingdom
and Australia combined together.
WOMAN: What?
RANDY JUSUF: Let me share one exciting example
during this past Ramadan.
Through our partnership with XL Axiata and Net TV,
we were able to host the largest online iftar, or breaking
of fast.
That made it into the Indonesian World Record Museum.
Indonesians are going to YouTube for different things
based on their personal interest.
We see a diverse audience on our platform,
ranging from female gamers and beauty enthusiasts, all the way
to families watching TV shows or Korean drama
as they stay at home.
This has all led to an increase in YouTube's watch time.
Are you one of those people spending more time on YouTube?
This growth could not have happened without these three
things.
First, the rich and diverse content
from our amazing creators.
From only two Diamond Buttons last year,
creators with more than 10 million subscribers
have continued to grow in Indonesia.
Look at how many more that we have now.
In addition, we also have over 600 Gold Button creators,
and this is almost double that of last year.
With every single one of these gold channels
having more than one million subscribers each,
it is like they are their own mini TV stations.
Moreover, these creators are not only
coming from the metropolitan cities.
We also see a huge number of creators
also coming from the non-metro cities, like Meri Olivia,
an esport commentator turned Gaming Gold Button creator
with over 2.5 million subscribers
based in Banjarbaru, Kalimantan.
We also have Aldi, a blind creator
based in the Komodo Island who teaches and creates music.
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ARIKO TIBORTIUS (SINGING): [NON-ENGLISH SINGING]
RANDY JUSUF: Talk about inspiring.
Our creators come from all over Indonesia, and each one of them
has her or his own unique story.
Secondly, YouTube has also grown its premium content
alongside our partners by launching YouTube Originals
Korean drama, movies for you to nonton bareng,
or watch together, and even special shows and concerts
available exclusively on YouTube.
Last but not least, we are thrilled
to see our third growth driver, and that
is the ever-growing number of brand partners coming
to YouTube.
Thank you for your partnership, and we look forward
to growing stronger together with you.
How can we help you reach your consumers on YouTube
effectively?
At Brandcast, we are excited to launch new tools and solutions
to help you be there when your audience is looking
for you, to drive incremental reach alongside TV,
and to help you easily create personalized assets to better
connect with your consumers.
Now, before I let you go, let me start you off
with just one thing and that is, YouTube
is here to help you reach everyone personally.
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