long time ago there's a mama's boy a
little fat cuz food brought him joy his
mama makes the best chili pays when he
left him he missed all that taste what
taste sweet chili paste bah chili paste
I'm so in love we always Orteig days
you'll understand what other crap is
this time to buy and invest in my chili
pay hi my name is Will and I'm the heart
of motto at motto we make one of the
best Malaysian artisan in the UK and
possibly the world based on a recipe I'm
Nick from my mom so what makes that
chili paste so interesting
number one it's versatile have you as a
dip could way they all turn into a curry
sauce to is delicious try marinating
with some chicken i grill it in the oven
once charge squeeze a tiny bit old lime
over it and are you having a succulent
chicken satay and three it's
irresistible just like yours truly we've
started in May 2017 and we're so more
than 8,000 units to date we've recently
launched into our first supermarket
let's boost and we'll be exporting to
the likes of Germany Austria and
Switzerland in the couple of months I'm
asking for 50,000 pounds in return for
20% of my little company and together
let's bring matter to every kitchen and
to every heart across the world I know
we'll get there because my name is will
and when there's a will there's a way
let me pass you something for you guys
to try with a burning ambition to make a
success of his fledgling chili paste
company it's will choose
welcome little bit of a kick of it yep
quite nice actually Peter Jones is no
stranger to propelling sources to
success he's the first to open the lid
on this cheeky chaps condiment company
the last person that entered the den
with a source and Ivania guitar walked
out with an investment and today he's a
multi-millionaire you're looking to be
the second person I don't want to be a
second person because that will be a
shadow of him but I think I can be my
own person and with the hell of you guys
here I think we'll do great things
so in essence then you've got a range of
chili pastes yeah under the brand name
of Matt talk yes when I moved to the UK
for my studies I was really homesick I
needed to make my mom's chili paste so
she posted really good quality entry of
his all the way from Malaysia so that I
could enjoy something that my mom used
to make okay where are you selling it at
the moment local farm shops and Ellie's
across Yorkshire as well as a booth
supermarket and where do you make them
so at the moment I will make them in my
friends factory why did you smile when
you said your friends factory I think
that I'm very lucky kiss without the
support that I've received from friends
family I wouldn't get here seriously
that's very reflective humble thing to
say my mom always taught me that just be
nice
yeah I have exactly the same ethos I
think that's why I'm recognized as the
nicest dragon the happy-go-lucky
entrepreneurs positivity seems to be
having an effect in the den now tazed
Levani wants a taste of the company's
structure you've got people working for
you so I have myself my co-founder who
works in this part-time so did he get
the listing at Booth's
no I did that actually how was the
shares but then I whole 100% off the
company okay and he has nothing he's my
cousin
probably in paper we should have those
percentage being drawn out but in my
culture in my family blood is thicker
than water so the intention is to give
him half is that right yes I would
understand the sales you had from May
2017 and then the whole of 2018 and then
2019 right I don't actually have that
figure in my head but you don't have
that figure in your head yeah
unfortunately I'm sorry about that
that's a little bit disappointing
taz Levani
is no stranger to the dynamics of a
family business but he's not impressed
by wills lack of knowledge about his
sales and it looks as though peter jones
is taking a trip down memory lane to
mistakes from the past I've been
involved in certain similar types of
products and it was interesting because
the product didn't sell as well in this
type of containment moving forward yes
we've thought about increasing the size
of the jars another thing that we're
looking into is we plan to actually
license the product so that the big boys
could actually manufacture our products
why would they want to do that when they
can actually make the same product and
create something themselves and the
thing is they don't have me I can put a
smile in anyone's face well yeah hi what
have you come here today for your
expertise and your contacts yes I suffer
from social anxiety so I'm not the best
person to go out there and talk to
people and I'm not great at phoning up
people I get really really scared to do
that but what I can do is stand in front
of people and tell people about my
products and my little story and you're
doing really well considering it if
that's what you struggle from you
wouldn't know there's nothing but
admiration in the den for wills honesty
and his own special blend of charm
hasn't gone unnoticed by Deborah Medan
well you whose joy goodness fun and
pleasure and that's fantastic but of
course a product has to be able to
convey that message and stand on its own
describe you to me
I'm a person who loves to smile for
whatever reason does that say that to
you well it's quite simple and fun and
by the way the colors I'm not sure it's
that much fun if you don't find a way of
getting people to pick your personality
off the shelf they're gonna pick
somebody else's personality off the
shelf this to me looks quite similar to
quite a lot of products out there
I've really enjoyed your pitch it has
led me to what you said a little bit of
joy but unfortunately I won't be
investing I'm out
Deborah Medan may be the first dragon to
go out but will smile shows no sign of
wavering but is his pace to tell our
Varney's tastes for me if you believed
in yourself a lot more a lot more people
will believe in you and I actually think
you can achieve it and do it I mean
you've got that listing in boot but I
think this area is a bit too niche for
me I think if you keep pushing at it
there's a will there's a way
all right unfortunately I'm out for good
luck thank you will yeah I think you've
got the makings of being a real
entrepreneur thank you I have one
problem this is an area that I'm not too
familiar with there are better dragons
that could help you a lot more than I
can I'm not going to invest today and
I'm out
more sorrow for the source entrepreneur
as to more bow out of the deal
is the dragon with the most experience
in this market ready to dish out his
verdict this is very very early stage
and what you've created a big investment
into your business right now with your
experience is very risky for an investor
unless they're willing to jump into
almost bed with you and run that whole
project so that's not something that I
can go on that journey with but I I say
carry on but it's not for me and I'm out
it's not looking good for will as Peter
Jones becomes the fourth dragon out
leaving just Sarah Davies will she be
willing to take a risk on this young
entrepreneur
[Music]
I'm sat here when I'm thinking there's a
guy up there who's been there and done
this we've seen an entrepreneur walk
into here full of personality a bit of a
product there and has made it into a
worldwide global brand worth millions
and he said no to this which tells me if
I say yes surely I mean I don't know
more than that nas when I came into the
den I set myself some clear parameters
and this is everything I said but I
wouldn't do there's Lords of chili paste
but there's only one will and I think
you are great and I just I love you and
I really want to make this work with you
I do and I just think someone needs to
give you that brick
he's what I think we should do I'll make
you an offer
I'll give you all of the money me you
and your cousin I think should have a
third each can I talk to the war no I'm
talking to the world war Sara Davies
lets her heart rule her head as she
offers the full fifty thousand pounds
but for 13 percent more equity than will
originally wanted to give away I started
my business because of my mom and she
has always been behind me all the way
and we know her sport and everyone else
does behind me I would have here today
told you to you guys thank you all for
your time and I would but it's you
that's what I've invested in thing it's
you will leaves behind an unusually
emotional den and heads back to
Sheffield with an investment from
seasoned business builder Sara Davies
I'm feeling confident and I think our
future will be we'll enjoy laughter and
a bit of chilli in between how hard is
that
[Music]
you