what's up guys we're doing a new etsy
shop review today and this one is pretty
interesting because i get a question
pretty often about should i do a niche
shop and i usually my answer is normally
no i mean at least in my personal
experience like
when i'm selling stuff on an ecommerce
marketplace i know the average customer
journey is
search click in search results buy most
of them don't see our shops but that
doesn't mean you shouldn't consider
doing
a niche shop and in this video we're
going to be looking at an etsy shop
that sells to one niche and sells
one type of product so it's very unique
and we can already see from their sales
that they are pretty successful so this
is gonna be an interesting one let's get
started
[Music]
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course that walks you through how to
sell on etsy using the printful
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and my print on demand facebook
community all right let's take a look at
this shop
so this is the shop we're going to be
looking at today it's called pet r
us and the first thing you see is a
really professional looking banner at
the top
um you know the resolution of the photo
or at least some of the images embedded
in the photo are not necessarily
that high you know you can see that the
couch and whatnot are
kind of low quality but anyways it's not
that important i do like how they
leveraged that banner though they give
an example of the type of art that they
sell
then they do uh photorealistic mockups
of what it might look like to hang some
of this wall art and by the way they
exclusively sell wall art i'm gonna show
you in a second
but they show you how it might look in a
home if you were to mount it on the wall
then you actually see it says
handcrafted art inspired by pets for pet
lovers
ordership in 24 hours you see the social
media icons so really good usage
of the header banner um they got the
you know owner of the shop info up there
in the top right corner
you see pet r us they actually put a
website in there that's really smart so
petart.us okay and they redirect the
domain
to their etsy shop so if they ever
wanted to
maybe launch their own shopify
woocommerce whatever else
store this is actually a really good
idea because a lot of times you'll get
in trouble for trying to embed
a hyperlink that takes people off of
these platforms because obviously these
platforms like etsy
amazon whatever they are in you know
it's in their best interest to keep
people on their website
in this case slipping it into the um the
image
here the shop image the brand image is a
pretty slick way
of hiding it but yet it's hidden in
plain sight you know and
i don't think any algorithm is going to
pick that up since it's just in the
picture itself
so well done i like that you see 1499
sales buyers are raving this shop got
multiple five-star reviews in the last
seven days so you got the social proof
there you see a lot of sales there
average five-star review again people
aren't going to think twice about buying
from this shop they use the announcement
space to say over 300 plus breeds the
most complete list of pet breeds on
etsy personalization with pet's name
orders ship
in 24 hours that's awesome so again
highlighting that they've got the most
pet breeds on etsy whether it's true or
not most people that read that aren't
going to know for sure because how are
you going to
look everywhere on etsy uh they're
talking about fast shipping which people
love
and they're talking about
personalization which a lot of people
think like wait a second
i can personalize it and it's going to
get shipped out that quickly this looks
very authentic very high quality again
the social proof is there
and what i love most is that this is a
niche shop most people don't have
niche shops where they sell only one
niche this is the pet owner niche pet
lover niche
and you can see here how they customize
their primary thumbnails
to also include that tag on every single
one using multiple colors
so it pops and it stands out and also
it's very it's minimized right you see
it's not
competing it's not detracting your eye
away from what they're actually buying
they're actually buying the art you know
these word cloud i call them word clouds
where you stuff a bunch of words
together and it creates a design i
actually did a video on how you guys can
create them i'll link to it right here
in the youtube cards
in case you want to check that out you
can do it for free using a free tool
so this is just really cool and what's
really awesome about it too is look at
where they put the personalization
it's there at the bottom they don't have
to put the personalization in the word
cloud
as a result of not having it in the word
cloud
they can do these personalizations
extremely quickly
extremely easily you know the word cloud
design part
is going to stay the same no matter how
many people buy the treeing walker
coonhound dog lover like no matter how
many people buy that design
the design stays the same it's just this
portion at the bottom that's printed
uh with the personalization and by the
way on printful
you can do that personalization very
easily i can actually show you a quick
example of how to do it so when you get
an order
that comes through with personalization
from your etsy shop printful will
recognize that
now every time you make an order that
printful sees you get an email but when
you get a personalization
order printful will say action required
this order came with personalization
also under your orders list
you'll see a blue p on your personal
personalized orders so you'll know that
you need to take action now all you have
to do is like click to open the order
and then click edit and in this case i'm
going to show you how i think this shop
specifically is fulfilling these orders
so i went ahead
borrowed one of their designs i'm not
selling this or anything like that it's
just for the video purpose
and then what you're going to do is
click under design tab first you would
add the dog design that they had uh
purchased or though actually printful if
it's synced will already know that dog
design
then you just click add text and
whatever personalization that they
included which you'll see by the way in
the email from etsy letting you know the
order came through
you should see the dog's name so let's
just say rocky that's a pretty common
dog name
you can change the text to whatever you
want so i just use that oleo script
and this is just a quick demo by the way
i'm not trying to make this like perfect
or anything like that but you see i just
used printful's text tool that's how
easily this can be done you don't even
need to go to like photoshop or anything
uh and then from there you can go back
and you can hit add clip art because i'm
pretty sure
here they have those little hearts you
see the hearts there
so if we wanted to get the hearts
included we could do add clip art
and you could also have your own hearts
but
if you want to just use printful's
hearts um you know they've got a
couple selections or you know a few
selections here
i don't see the actual red heart that
they had in their design so maybe
they're using a custom one but
as you can see right there got one heart
on the left
and let me just i don't know if you can
copy paste so i'm just gonna
do this the exact same way i just did it
add another heart make it small make it
there you go same size
printful's wizard by the way it's pretty
intelligent it knows how to like
tell you that it's centered and that the
offsets are equal
so very good very useful and that's
pretty much it check that out so we just
made that personalized design it took
all of one minute
to set up and that's it so then you can
just continue
and your order is complete it'll get
fulfilled to the customer
and that's pretty much it by the way
when you submit that order via printful
whenever it's fulfilled and shipped to
your customer they automatically add the
tracking information so that the
customer receives the notification that
it's been shipped
so all that stuff's handled for you you
just sit back relax and
collect a profit off of each order and
do customer service etsy is known for
having a lot of customer service
so let's take a quick look at this shop
and um just some of how they created
their listing so
again look how nice it looks at the top
of your listing when you have your shop
name
by the way in their shop they sell to
the pet niche
and they put in their shop name pet art
you know that's really smart
again put relevant keywords in your shop
name 1500 sales
five-star average review check check
check they're doing everything right
uh in their etsy title they include
relevant keywords i mean
personally i may have included some more
keywords related to
uh dogs dog lover gift etc i mean they
do have dog lover gift there
i always try to include a couple
relevant search terms that i think
somebody that would buy this
would search for on etsy but clearly
whatever they're doing is working they
also include this 24 hour shipping
so everybody's constantly reminded that
hey this is going to ship quickly you
know it adds that extra
i don't know if it's like authenticity
it makes you look like a real shop it
makes you
it makes the customer uh feel
comfortable that their order is not
gonna
show up in two months because it's
shipped from china you know it's one of
the things to say
because i know that's becoming more and
more common and it's a pain point for a
lot of customers
so on their listing by the way look how
good it looks too when you have that
other people want this three people have
this in their carts right now
nice choice enjoy free shipping on to
the us when you spend 35
or more at this shop gift wrapping
available so this listing just
looks really good um again the way that
they set up their
actual listing art they put this border
inside of the listing
that represents the art that you receive
but then they included space outside of
it so that i think that looks really
cool too because then they have that
background
of the floor and also it makes this
overlay that they do that says special
offer personalized free
so it's another value proposition people
feel like whenever you hear the word
free
it's one of those words that just gets
people it probably gives you a little
bit of a
dopamine boost in your brain oh free i'm
getting value here
so i think that's really good you know
because it's not like it's uncommon to
see personalization on etsy
but they're making customers feel
special that they get it for free
um they include a video here of how they
do their products which is really smart
and by the way this is not something
that i'd recommend spending time to set
up if you are not
um actually let's watch the video if
you're not selling like
a niche product you know every product
in this shop is the same so they can
upload this video to
every single listing making it make
sense it's almost like justification for
the time and money it's
required to create this video but if
you're
doing a general shop it's kind of tough
to do a video unless maybe it fits the
theme of your shop
um so you see here the guidelines for
the personalization
up to 100 characters can be included no
pet name i will
use pet breed smart so they've obviously
dealt with
you know 1500 sales they've kind of
figured out a strategy here
add matte plus mount so i guess they
have
upgrades there you go you can actually
see it here under the drop down you can
either do the pet name art for
20 dollars 49 cents or pay the 7
upgrade for the mount
so this is really nice that they've got
all these extra images included on their
listing again
just you know if this was an amazon
listing i'd say yes use as many images
as possible again it just makes you look
more official
you know it makes it look like you took
the time to make a really high quality
listing
and what's cool is that these are pretty
generic images so you don't need to
custom tailor them to each listing you
create
as long as you're sticking to the theme
of the shop
selling the same types of products this
is all you got to do
just keep uploading the same images to
each listing this is pretty much what i
used to do when i was
just getting started selling fbm
third-party print-on-demand products on
amazon i used to slow down
and edit each listing and include like
generic
images like this um not ones that say
anything about reviews but
maybe one like this you know something
related to the product itself where i
would
frame out i would um crop out the design
itself so if i'm selling a coffee mug
you'd see the coffee mug and you'd see
the shipping it came in
but you wouldn't see the design so i
could put it on any listing and i did it
for like shot glasses and all those
stuff that i started with when i was
selling initially
using gear bubble so again also etsy
does this where you don't see the
product reviews like you would on amazon
you see the shop reviews
same thing with like the general reviews
you don't see the product reviews you
see general shop reviews on etsy so it's
really
imperative on etsy to be in it for the
long haul to always protect
your feedback make sure the customer's
always right so that you keep that
five-star
review you keep happy customers because
it'll be displayed right there
underneath all of your
products you know etsy's kind of like a
snowball you want to push it downhill
and just let it get bigger and bigger
and bigger
and it's nice to see a shop that that
gets it you know the one thing i would
recommend doing
is running the sale you know if your
target price is to sell at this 20.49
mark offset your price like
increase it by whatever percentage you
need to probably like
right around three dollars or 22 and
change and then run like a permanent 10
off sale because then in search results
you get tagged with
sale 10 off you know and that's just
something that i would do to increase
your click-through rate and search
results and obviously it's gonna it's
gonna increase your
ad to cart rate and your conversion rate
seeing the sale again is just another
value proposition it's icing on the cake
so i would consider doing that as one
thing that um
you know i mean you've done pretty much
everything else right so i'm reaching
here but i think you should run a sale
on etsy because again you can always get
to that
same price point you might just need to
adjust your pricing to account for
whatever percentage off you're including
in your sale
but i think we can end this shop review
here guys i mean this shop is really
good if you guys want to check it out
i'll put a link to it in the description
beneath this video
as well just to see how they're doing
what they're doing
um and again check out the i can also
drop a link to my video on how to create
these word cloud
designs in case anybody else is
interested in doing those
so that's it guys thank you for watching
i appreciate you appreciate your time
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awesome but i'll see you guys soon
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you