Marvel NOW! is a comic book branding for the relaunch of several ongoing comic books published
by Marvel Comics, that debuted in October 2012 with new #1 issues.
The relaunch also included some new titles, including Uncanny Avengers and All-New X-Men.
Described as a shifting of the Marvel Universe following the conclusion of the Avengers vs.
X-Men storyline, Marvel NOW!
entails changes to both the publishing format and the fictional universe to attract new
readers.
Publishing changes include new creative teams for each of the titles and the in-universe
changes include changes to character designs and new storylines.
It marks the next stage of the Marvel ReEvolution initiative, which began in March 2012.
Publication history Marvel Comics first announced the launch of
Marvel NOW! in July 2012.
Marvel Editor-in-Chief Axel Alonso described it as "the next chapter in the ongoing saga
of the Marvel Universe.
" Alonso further explained, "From October through February, we’ll provide at least
one great reason for readers—old, lapsed or new—to go into a comic store each week:
a new issue #1, featuring an exciting new creative team and driving concept, that’s
an easy entry-point into the Marvel Universe."
Marvel Chief Creative Officer Joe Quesada stressed that it is not a reboot but a shifting
of the Marvel Universe following the events of Avengers vs. X-Men.
Quesada explained that there will be "a lot of changes to the character status quos, alter
egos, costumes, creator shifts, design shifts, the way that we do our covers, digital shifts
and the way we start delivering our books".
In March 2013, Alonso announced that Marvel would be launching a new wave of Marvel NOW!
titles, dubbed Wave Two, in the summer of that year.
Alonso stated, "There are plans for a Marvel NOW!
Wave 2—a new wave of titles that will generate the same amount of excitement amongst retailers
and fans that the first wave did.
From 'Uncanny Avengers' to 'Thanos Rising,' Marvel NOW! has been a hit, and we're far
from done.
Look for exciting new series, starting in July and carrying through next year".
It was announced a week later that Avengers A.I.
would be the first of these new titles.
In September 2013, Marvel announced a next phase of Marvel NOW! in the aftermath of the
"Infinity" storyline, called "All-New Marvel NOW!" which will see new series being launched
and will also provide entry issue to existing series.
These entry issues will be branded as .NOW issues.
For example, Avengers #24 was billed as Avengers #24.NOW.
Several new series, such as Inhuman and All-New Invaders were also announced.
In January 2014, Marvel announced that following the conclusion of the Ultimate Marvel miniseries
Cataclysm in April 2014, and coinciding with the Marvel Universe All-New Marvel NOW!
launch, three new Ultimate series will debut from April 2014, under the banner Ultimate
Marvel NOW!.
The three series are: Miles Morales: Ultimate Spider-Man, Ultimate FF, and All-New Ultimates.
In July 2014, it was announced that a fifth wave, Avengers NOW!, would launch in October.
The launch focuses exclusively on solo titles for individual Avengers, and takes place in
the aftermath of the Original Sin event.
Titles In other media
On December 13, 2012, a special "Marvel NOW!"
category was featured on the television quiz show, Jeopardy!.
A costume based on the Marvel NOW!
title Indestructible Hulk was made available in the game Marvel Super Hero Squad Online
in November 2012.
References
External links Marvel NOW!
- Marvel Comics