all right so what's up everybody so this week we are going to see the Wizard of
ads maybe Russell heard that I was going to see the Wizard of ads and he said you
gotta film this whole thing dude you should totally film it so here we go
what's going on right now Stephen ah so right now I am handing off the camera
that I've been using to film my portions of fun on your TV and frankly a lot of
my product were you passing the gauntlet up to mr. James fee frioli
we're going on a trip to Austin next week and Russell's like bring the camera
with you so that's what's happening right now you're literally in good hands
James quickly realized he had never vlog before but he vowed to figure it out
so here we go I'm here with the lovely out of golden we also have fellow inner
circle member Jaime cross that's the founder of MIG soap and we are headed to
Austin Texas all right thar she goes not even three seconds goes by and Jana
gets ahold of the camera alright you guys so I have control of camera right
now and I just found out from James Russell Russell said that the more
entertaining our section of this film is the more camera time we're going to get
so I think that this may be the most mischievous episode of fun on Hacker TV
ever right Jamie are you in on the fun we're in on the fun Russell I'm sorry
I'm sorry
are we gonna make it in the blackboards in like 25 minutes thanks again for
flying with us
all right so we are about to start our traffic meeting everybody's here and
guess who is on the airplane you do want to miss me so he's literally
all right so while we're waiting for Jamie's grandma's bag to come off the
carousel she's gonna do the backpack dance y'all y'all y'all so we just got
to the wizard Academy campus so this place is like 30 acres outside of Austin
it's huge I mean there's like all these buildings and everything but there's
just one place where the classes are it's the tower hold on let me see see it
there right there like you can see the tower
that's we're gonna be having class tomorrow so this The Wizard of ads is
this guy named Roy H Williams and he is one of the highest-paid ad writers in
the world like in some cases he gets paid eight
figures for just writing ad copy and that's why we're here we're checking
into our place they've got these little on-campus housing we're gonna drop our
bags off go grab dinner but first thing tomorrow that's when the wizardry starts
so super looking forward this I've been dying to come to this classroom like
nine months now and it's gonna be amazing
so wizard Academy has the largest collection of Don Quixote art I think I
think in the world this is the gallery down here on the first floor and today I
think we're gonna be finding out what in the world Don Quixote has to do with
creating amazing marketing storytelling and ad copy that they do are just like
single malt scotch maybe in the western hemisphere or something like that's you
do whiskey
we got special special access to the whiskey ball so I'm headed up to the
whiskey ball right now I mean there's a chess set
I think 750 bottles of whiskey largest collection I think somewhere in North
America or something like that it's all over the place big collection
that is like the white wine of a whiskey in this but magnitude percent the lowest
place
and now for a few takeaways like what is this wizard Academy like what are we
doing
like facilitating marketing school but interestingly enough that you're working
themselves is all word of cops you've gotta get invited to get here it's like
super like pretty cool stuff yeah yesterday they kind of blew your
mind they kind of blows my mind is somehow after like 38 years they like
turn off the left hemisphere of my brain and I stopped like thinking logically
and I feel amazing so yesterday I may have had a feeling we
learned the power of the right hemisphere of the brain and how like you
can really get information to people like music like tempo like word tempo
and all this stuff and actually my one of the left side of the brain this week
yeah I'm just like get that information and there so today we're gonna start
putting it into practice which is super exciting and I think they just like Jedi
that information into my head because I didn't see it coming in I think the
waianae be heard in the morning hell yeah they've wine lots of wine down
wine down there anyway so the I think my biggest takeaway was that brands are
characters and the more interesting characters have opposing like attributes
like how they think feel see the world and things like that so they gave the
example of house the medical doctor that was on the TV show like how he's like a
super genius and diagnosing things but he's also super insensitive and and that
needs a drug addict and it's like what like and so you you like try and put it
all together in your mind and you can because there's all these opposing
attributes and everything and I said one of the things that makes a brand super
interesting is to like think of it as a character and make sure that the
attributes that are like most well-known one that would be surprising and then
the one that's some sort of flaw really comes through so I
or yeah for things and yeah I thought it was really sleepy here's one see those
bears are absolute to anybody drink writing for you the
videos that you're meeting any way that you're communicating with your audience
you're making sure that you pay all those points and then switch them out so
that when people read it even though you're not actually charging them what
your those attributes are they feel right like it's all about the bank not
only the message but it's feeling is right feelings all right we're gonna get
started
all right so James just about there so we're actually on our way to record the
end so I'm gonna take you guys okay I'm ready when you are
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there we go all right since this is a single voice spot you got to have things
in there every so often along the way
what's up everybody so we're just getting back we just got back last night
from our trip to Missouri Kadim e and we're back here in sunny but chilly
Boise so that's what's happening