I assume that you already know how to teach music theory but you want to know how to teach music
theory online. I've discovered the best approach to do this that'll not only allow you to teach
more effectively but these videos that you create will automatically market themselves.
The people that watch your videos are people that want
to learn music theory online. They've just not heard of you before.
Okay. First, we're going to talk strategy about teaching online. Then we're going to talk about
how to start your videos and then how to keep people's attention. I'll then teach
you the most efficient way to prepare your content. And then at the end of this episode,
I'm going to share a strategy about how you can get found or how more people can find your videos.
I make hundreds of educational videos every month on YouTube. This is my expertise and I help lots
of other educators do the same. In fact, many of them are doing extremely well financially.
Several of them are making 6 figures every month and we follow this exact strategy. So,
here's the strategy. People all around the world right now are searching for your expertise.
And what we do how we help them find you because they've never heard of you before,
we make videos that answer their questions. And we put these questions on YouTube, okay? So,
people go and they do this search on Google or YouTube. They find your video answering their
question and they make eye contact with you as they watch that video. And they learn to like
you and admire you and they want to hire you. I've said that phrase before. It rhymes and it's kind
of catchy. But think about it for a minute. You've created a 10-minute video and you put
it on YouTube and it answers someone's question. They're really appreciative that you've answered
their question and they see you as the expert on that topic. Now, it doesn't take much then for
people to get to a point where they want to hire you. Maybe they subscribe and they watch a couple
more videos and then they've gone and checked out your website and they learn to see what you offer.
The most important step is to do this keyword research before you film. Now, before you get
overwhelmed with that. This is actually really simple. I'm going to show you how. In fact,
it's so simple you're going to love this. So, this tool is the keyword magic tool. Now,
this website, they have a lot of tools. You don't need any of those. You don't need to do anything
else complicated. Watch this. I'm going to start out and I'm going to type in music
theory. Then I'm going to turn on the questions button. I always do that. Always make sure you
turn on questions. And then the third thing I'm going to do is turn on a word count minimum of
8. So, I'm only looking for phrases that have 8 words or more. Let's see what questions people are
asking around music theory. "How long does it take to learn music theory? Can I learn music theory
on my own? What is a scale degree in music theory?" Alright. But you can go way more
specific than this, you can type in anything. Let's just type in tempo. So, what I want to do
is scan down this list and see... You know, I just typed in tempo and there's a lot of different ways
to use that word. But what topics would really relate to music theory and what I'm able to teach?
Alright. I love this one. "How does tempo affect the mood of music?" Or another simple one. "How
to find the right tempo for a song?" Just to give you another example, let's come up here and let's
type in a major chord. You can obviously type any other of chord in there. So, this is a great
example. I'm gonna talk about volume in a minute. Let's just find some good examples because there's
a lot of... You know, what is a major chord on a piano, how to play it on a guitar. Alright,
I got a little bit lower volume here. So, what I'm going to do is come back to that advanced filter.
And I'm going to pull it back find phrases with 6 words or more. I'm going to filter out the word
play and maybe get rid of the word guitar and piano. Just curious to see what I am left with.
So, what is a major chord. How to form it, how to build it. Now, there's a lot of other lingo
and jargon that I don't know in music theory. But that you totally know. And so, you just type
those words in there and you're going to find what questions people are asking. Now, let's talk about
search volume like I mentioned. Let's just go with this question here. How to build a major chord,
okay? Those 6 words typed exactly that way. Get searched 10 times per month. There are a lot more
people that are asking it. I mean, there's other variations like how to make it or how to form it,
right? But that exact wording is 10 times per month. Now, those 10 people, they go to Google and
YouTube. They type in their 6-word question. They find your video and it's got that exact title. So,
of course, they're going to click on it and watch it all the way to the end because that's what they
were searching for. Well, the YouTube algorithm sees that and says, "Wow, this is a powerful
video. This is a valuable video. Let's share this video with more and more people." Because it
performs so well. So, that's what we're looking to do is really impress the YouTube algorithm. Now,
this also eliminates the competition. Because we're going after such long phrases, I cut this
search down to 6. But 90% of the time, I have that filter set to 8 word phrases or longer.
And that just makes things more specific and therefore eliminates the competition. So, when I
make a video with that long of a title... As long as there's at least 10 searches per month, then I
know I'm going to get good results. Because I post that video to YouTube. And it will rank number
one on YouTube that same day. Now, hold on just a minute. I just noticed that you haven't subscribed
yet. So, there's a red button. Go ahead and click that red button and subscribe to this channel. And
then right next to it, there's a bell. Click that button as well. That turns on alerts so that each
time I upload a new episode, you'll get an email from YouTube and you won't miss a thing. Once I
have the titles selected, the list of videos that I want to film... And I'm ready to prepare the
content. I use the same outline every time. This is what the outline looks like. I've got my title.
I can make notes about my intro if there's anything I want to say specifically in the intro.
I remind myself to give content hooks. Then I have several bullet points where I can just put the
talking points of things that I want to talk about throughout the video. What I want to talk about
first, second, third. You know, I might end with a story. And then I always have a very specific call
to action whether I'm recommending the video that they should watch next or the lead magnet. The
free gift that they can get by clicking the link below. Now, we already talked about your titles.
Remember, this is probably an 8 or a 9-word phrase. That's what your title is. In your intro,
you're basically reading the title to them and then telling them why it's important. So, "Hey,
in this video, we're going to talk about this ___" long sentence. "I've been doing this for years" or
"This is really going to change your life", right? So, something profound, something that's a why
of why they need to watch this 10- minute episode. We're going to talk about the content hooks in a
minute because we need to have the content prepared first. One way that you can think
about it is in time. Like I'm going to spend a minute here then I'm going to spend a minute here.
I'm going to share a story maybe that's 2 minutes. I've got another minute here, I've got another
minute here. You'll know the time as you go along. Now, when you prepare it this way, you don't
want to memorize it and on filming day try and remember all bullet points. Because guess what?
You can pause. I'm pausing a whole bunch while recording this video. But I know that my editors
will just edit out those pauses. And what I have all my clients do is they do point number 1. They
look at their notes then they come and they look into the camera and they deliver point number 1.
They might talk for 1 minute, 90 seconds, maybe 2 minutes and then they finish point number 1.
Then they come back, they look at their notes. "Oh, yeah. That's what I was going to talk about
next." Then they come back to the camera and they deliver point number 2. They're not thinking about
what point number 3 is. In fact, we want them to intentionally pause after they're done talking
about point number 2. They come back to their notes. They look at point number 3 and they, "Oh,
yeah. That's what I was going to talk about next." They look at the lens of the camera and they
deliver point 3. This is the best way to prepare your content because one, it's simple. You're not
writing out a lengthy script that might take you a couple of hours to prepare for one video. Now,
you can just bullet point the talking points in maybe 5 minutes, maybe 10 minutes and
that episode is prepared. And you can take the burden off your shoulders of having to memorize
all this content because you've just got memory joggers. I'm going to talk about this first then
I'm going to talk about this second. And you're going to pause between each one. When you start
your episode, all you need to do is 2 things, okay? You need to say what the video is about
and then tell them why they should watch. So, when you do keyword research, you find that phrase that
question that people are asking. In the case of this video, it's how to teach writing online. So,
when I started the episode, I mentioned what the video is about and then gave a why. So, let
me even try another one. I don't remember what I said. Welcome back. In this video, we're going to
talk to you about how to teach writing online. You probably already know how to teach writing. Well,
I figured out the best strategy of how to teach writing online. So, it's really as simple as that.
If the title of my video was how to invest in real estate with no money, this is how I
would start it. "Welcome back. In this video, I'm going to teach you how to invest in real estate
with no money. I've done it dozens of times. I figured out the best strategy that has the least
risk with the highest profits. And I'm going to teach you my strategy in this episode." Or if
the title of your video was How to Get Your Kids to Listen Without Yelling, I might say, "Welcome
back. In this video, I'm going to teach you how to get your kids to listen without yelling.
Because sometimes that's all we can do is just yell. And it seems to like escalate, escalate,
escalate. We yell and finally, they listen. Well, now, I'm going to teach you how you can get them
to listen the first time so you never have to get to that point." So, now, you try it. Take one of
the questions that we find doing keyword research about writing. You know, how to do such and such.
Let me make up one like, "How can a teenager learn to write fiction?" Alright? So, I might start the
episode. "Welcome back. In this episode, I'm going to be talking to teenagers and how teenagers can
learn to write fiction. I've been a writer for 40 years and I've taught many teenagers. And they've
learned how to write fiction. So, I'm going to share with you what I taught them." Something
like that. After you've done your intro and the little opener has played, your little branding
piece that's 6 or 8 seconds long, then comes the content. And you want to start out your content
with content hooks. So, I want to demonstrate how not to do it and then a better way to do it. So,
on the outline here, I'm going to just demonstrate with this title. How to Get Rid of Strep Throat
Without Antibiotics. Now, Doreen Speckman, she's the expert on this topic. She taught it to me.
I've used the remedy many times. So, I'm going to pretend that that's my expertise, okay?
And here's my outline. You notice I've got 3 words or 1 word or 2 words, okay?
Very simple outline. I've got 6 different points that I'm going to cover in the video.
First, let me demonstrate how not to do the content hooks. Alright. As we dive into this
topic of how to get rid of strep throat without antibiotics, really, you just need 3 ingredients.
If you go grab some garlic, some cayenne pepper, and some raw honey and you mix that together;
you take that, it will wipe out your strep throat. I just gave away the whole episode,
right? Why are people going to need to watch longer? Or maybe they don't believe me. Maybe
think, "Oh, that sounds too good to be true. Let me go find a better video." Or maybe they do
believe me and they go leave to see if they have those ingredients in their kitchen. Who knows? But
they're certainly not going to stick around for the full episode. So, here is a second attempt.
And I'm going to set some content hooks that create curiosity. "Alright. As we dive into this
topic of how to get rid of strep throat without antibiotics, first, we're going to talk about why
not antibiotics. And there's some good reasons why you might want to consider an alternative.
Then there are 3 ingredients. We're going to talk about each one and how each one is
a natural antibacterial and a natural antiviral. It's amazing stuff. Then we're going to go to the
kitchen. I'm going to show you how to prepare this and how to take it dosage and whatnot.
And then I'm going to wrap up with a story. My son when he was really young, he had a high fever. He
had strep throat and we used this remedy, He also experienced a side effect that you're going to
want to know about because you're probably going to experience this side effect as well. Alright,
let's dive in." Now, let's talk about the end of the video. You want to have a call to action
if you want your channel to be profitable, right? If you want to make revenue or you want to have
customers or clients, you need to ask them to do something. But it's actually easier than you might
think. You don't have to sell them anything at this video. Which would kind of be a weird one.
It's an educational video, right? You're giving away information for free and then at the end
you're trying to sell them something? Nope. We don't have to worry about that. Give them a
free gift, okay? So, you might say something like this. "Hey, now that you've learned how to do a,
b, and c, I want to give you a free copy of my book. I go way more in depth on this topic. And
if you click the link below and you just cover the shipping costs, I'll send you the book for free."
That type of a call to action or that type of a lead magnet the gift that you give away is called
a lead magnet because it attracts leads. That can be really effective because in order for them to
pay the shipping costs, they need to give you their name, their phone number, their address,
their email, and they're paying a few dollars so you know that they're committed. So,
it's a high quality lead and you get a lot more of their contact information. As a heads up the
lead magnet that i'm going to give away to you for watching this episode is my Influencer Almanac.
It's a digital piece that has a lot of valuable information in there. But there's no cost at all.
You just get it for free because I don't have to ship it out to you. I can just email you the link.
Another thing that I want to talk about about call to action is engagement. You can ask people to do
things like, "Hey, remember to subscribe." Did you notice how i asked you to subscribe earlier
in the episode? I was over there sitting on the stairs. Most people who wait to the end of the
video and their call to action is that. But what that does is it tells people to leave. It says,
"You know what? I'm all done. You can be all done with YouTube. See you later/see you tomorrow."
You actually don't want to give any signals like that. So, at the end of your videos,
you either have a call to action to a lead magnet where if they are going to leave,
they're going to your website or. You have a call to action that leads them to the next video that
you recommend that they watch. So, you might say something like this. Hey, now that you've learned
a, b, and c in this video, if you want to learn x, y, and z, go watch this video next. You can
point to it. You can tell them the title of the video. But that way, they're not ending their
YouTube session. They're actually continuing and going and watching another video that you
recommend to them. I typically will recommend that we do 5 episodes that link to a lead magnet. So,
the call to action is to go to a lead magnet. The other 15 would link to those 5 videos.
So, it'd be, "Hey, if you've learned a, b, and c, you need to go watch this video next to learn x,
y, and z." And then at that video, the call to action is the lead magnet. Now that you've had a
glimpse of this strategy, I want you to understand it completely. I've created another episode. It's
called how to get 1000 Subscribers on YouTube in a day. Go ahead and click here or up there.