- [Neil] Thousands if not tens of thousands
even hundreds of thousands of visitors a month,
you want to beat them?
How can you do that when you don't know where to start?
Hey everyone, I'm Neil Patel and today I'm going to share
with you on how you can find thousands of lucrative keywords
to rank from Google in less than one minute.
Before we get started, make sure you subscribe
to this channel and if you're on YouTube,
click the alert notification.
The first thing I want you to do is go to Ubersuggest,
you can go to Ubersuggest.com or Neilpatel.com/ubersuggest.
Once you're there, I want you to put in your domain
and if your website is new or not popular,
then instead I want you to put in your top competitor
and if you're not sure who your top competitor is,
you would just Google them
and you would type in words like SEO,
let's say I'm in the SEO industry
and I can see this ranking organically.
So I may put in one of those URLs.
My site is a little bit older established
so I'm going to put a Neilpatel.com for this example.
Once you put in your domain name
or your competitor's domain name,
you'll quickly see a report that looks something like this
where it shows your traffic over time
and what I want you to do is
in the left navigation click on competing domains.
This will show you all the other players
who are competing with your website
based on their traffic, based on how many common keywords,
how many keywords that rank you
for that you're not ranking for.
So when you look at this graph,
you may see some players who had just have
a ton of traffic like Forbes.
Even though I'm talking about marketing business
and I know Forbes has some articles on marketing,
they're not really a direct competitor.
So I'm going to click the X there.
Entrepreneur is another example.
They have some marketing articles
but they're not a 100% quote unquote competitor.
So I'm going to click the X mark there as well.
So now that we have a list of competitors,
we have everyone from Search Engine Land
to Neil Patel to WordStream and the list goes on and on.
What you can see here is as you scroll down,
you'll see a list of competitors and their traffic,
their common keywords and the keyword gaps.
Common keywords if you just click view all,
it'll show you all the keywords that you rank for
and your competition ranks for which is fine.
These keywords, not too important
for you to waste any time on.
The reason being is you already ranked for them,
the competition already ranks for them.
Sure you could rank higher
and that should be one goal of yours
but where you really want to focus your attention
is on the keywords gap report.
This shows you all the keywords that your competition ranks
for that you don't such as YouTube or Facebook
or Gmail, Google Docs and I can keep kicking next 10,
Twitch, TikToK, Google Slides, Enterprise Academy,
Google Sheets, Jet Blue, Calendar, YouTube Video Download,
Google Sheet, Memes and the list keeps going on and on.
Now, what I want you to do is when you see this list
of all the keywords that your competition ranks for
that year or not 'cause the keyword gap again
shows you what they rank for that you don't,
the common keywords shows what you both rank for.
So of course, I want you to go under the keywords gap,
click the view all 'cause this is what it shows you
what your competition ranks for that you don't.
And I want you to export those keywords
and you'll download them.
And I want you to do this for the most related competitors.
So you can also look at let's say
for me searching a journal is another competitor,
I would click export to CSV as well.
And this will give me a laundry list of keywords.
Once you're done exporting, you can either look at
the export of files or you can just do this
through Ubersuggest for the sake of this video,
I'm just going to do it on Ubersuggest
'cause a little bit easier.
What you want to look for is the keywords
that have a high volume, high CPC
and low SEO difficulty score,
the lower the number usually below 50,
the easier it is to rank for
and you're going to look for keywords
that have high CPC because they tend to convert better.
For example, if I ranked for Yahoo News
as you can see here,
low CPC because then 10 isn't that high.
But if I start going down the list
and I just keep going next 10, next 10
and I'm going to find quite a few keywords over time
especially when you start going down lower and lower,
more so than start looking at long tail terms, right.
So when I'm looking at more long tail terms
such as things like let's see here,
Google review, right, you could offer a service
to help people with their Google reviews
or some software for reputation management
as you can see, there's a $3.23 cost per click.
The SEO difficulty isn't too bad
and there's quite a bit of searches each month.
So it could be a keyword that add to my list
on creating a content around Google reviews.
Even though you're not necessarily spending money on it,
a higher CPC means it's more lucrative in those visitors
more likely to convert into customers or leads or sales.
So I'm just going to keep clicking next, next, next
and I continue to look for keywords
that could be a good fit.
For example, I could write an article
on stock photography or free stock photography
has a decent SEO difficulty
and I can send them to stock photography sites
and generate affiliate revenue from that.
At $8.48 a click, you know it's a pretty valuable visitor
plus the volume is good which means a lot of people
are searching for it which is great as well.
And you can just keep doing this trick
where you just keeping next, next, next to find more
and more keywords and you can do this for any site, right?
Here's Moz, these are all the common keywords
that we both rank for.
And if I want to look at the keywords they rank for
that I don't, I would go under the keyword gaps right here
and again, I would just look for the keywords
that are usually two or three word phrases,
not the one word phrases but the two or three word phrases
and that's why you typically have to click next, next, next
because once you drill down from these popular sites
you'll start seeing the longer tail terms.
And here's the example, Pro Tools $1.55 cost per click,
decent volume could be a keyword
that I potentially consider going after a link shortener,
I should create an article on this,
74,000 searches a month, $1.20 cost per click
and low SEO difficulty 'cause it's under 50.
So this one right here,
I'm definitely going to start writing an article
on that and try to rank for that as well.
And what you'll want to do is just go
through all your competitors, find those keywords
'cause it'll give you ideas on what topics
or generate content on.
This is how you grow your traffic.
It all starts with keyword research
and what you need to do is don't reinvent the wheel
instead just look to see what's working for your competition
and go create content similar to them.
And if you do that,
you'll get more and more traffic over time.
If you have any questions on how to find lucrative keywords
in under a minute, feel free and leave a comment below
and I'll do my best to answer it.
If you enjoy the video, like it, share it,
tell other people about it, subscribe to the channel.
If you just want us to do your SEO for you,
check out my Ad Agency, Neil Patel Digital.
Thank you for your time.