- We're gonna tell you how to build a business
around your YouTube channel and we're starting right now.
♪ That's just how it is, ain't waitin' on me ♪
What is going on?
My name is Nick, welcome to another video.
If this is your first time here
and you wanna learn how to grow your channel,
make videos, and all types of other YouTube related stuff,
start now by subscribing and clicking the bell
so you don't miss anything.
I'm here with Owen Video.
Owen has tons of video marketing experiences,
he's helped businesses grow their businesses
to huge amounts using video.
Owen, how are you doing? - Ah, so good to be here,
Nick, I'm feeling good, I'm like on my eighth coffee
for the day, so, I know a crash is coming
so I'm glad we're doing this now.
- Yeah.
Likewise.
So, we're gonna give you some tips on if you're trying
to grow a business around your YouTube channel, right?
'Cause he has lots of experience in this,
so we're gonna give you some tips on things that you
can start doing right now to start getting these results.
So, tip number one.
- You know, the first thing you gotta understand
is where your power is, right?
Where is your power in your channel
and why are people tuning in?
That's the absolute first step.
From there, you're gonna start developing a free offer,
a download, a PDF guide, or something like this,
so, for example, I had a YouTuber call me just recently
and he does an interview show, he does like
a man on the street show, and he's getting hundreds
of thousands of views, guess how much money.
Zero.
Nothing.
And even the AdSense is hurting him because of all
this demonetization stuff, so he wants to build
a business around it.
I said the first thing that you do really well is
you're talking to this culture, this culture in India,
and you're talking to them about American things,
so let's create a downloadable PDF guide
on like the top 10 things every Indian needs to know
about America.
Light bulb, right?
And the whole purpose of that is what?
It's like hey, if you wanna know more about this stuff
then download my guide.
As the channel owner now, he gets the email.
When you get the email, now you can start sending them
more videos, which increases your view count and your
subscribers but it also enables you to sell products, right?
You can sell links to affiliate links to products
that you might like or do anything else you might
wanna do so that first step is understanding the core
of what your channel's about and then developing
a free downloadable guide, a PDF chart,
or something around that so you can entice people
to trade their email for it.
And have you done stuff like that with your channel?
- Absolutely.
Like, a good example of that is anybody that's joined
my VIP club.
I've been around in my VIP club or some sort of email opt-in
in my descriptions from video one.
- Right. - Right?
- Exactly. - And now, you know,
since 2014 and all this time later, you know,
it's worked out. - It's blowing up.
- We'll say it that way, it worked out.
- It's okay, so, great point.
So, you got this email list now
and so now you're thinking well,
how do I monetize it, right?
I got 100, 1,000, maybe 15,000 people in my email list,
what do I do now and that brings us over to step two,
you have to come up with a product that you can move
to your audience.
It must be related to that PDF chart that you created
and it must be related to your channel.
This is where I think a lot of creators struggle, right?
Because they don't think of themselves as business owners
and they don't wanna come off as salesy.
You guys get that, right?
If you guys feel that, let me know in the comment section
below 'cause it is a really common thing.
You gotta remember this, people that watch your channel,
they want something, they desire something,
and you have it and what your challenge now
is to create a service around that that they can now
sign up for or pay for, okay?
Now, that's one way to go, you could create a product,
so on this interview channel our idea was this,
number one is will you create a system on hey,
do you wanna start a YouTube channel and interview people?
I'll show you how to do that for 25 dollars a month,
boom, we got it.
Another way you could go is to align yourself with
affiliate marketing products, right?
Now affiliate marketing is where, you know,
maybe you use a certain microphone, right?
Or maybe you use a certain camera
and you want other people to use those cameras
or as you teach them how to build their channel,
they're going to start using those products or tools.
You can go to Amazon, set up a quick affiliate account,
and now send those people a very specific link
so when they buy the camera, you get a small commission
from that.
Now the more products that you sell,
the more commission that you make
but I mean lots of companies do this
affiliate marketing thing, correct?
- Yeah, absolutely.
- And it could be email marketing companies,
it could be website design companies,
it could be hosting, web hosting companies,
microphones, cameras, shirts, clothes, pants,
hey, how about this, for that particular example,
American clothes, buy these, you know,
you wanna look more American?
Grab these clothes and then you make an affiliate commission
every time that purchase is made.
Creating a business around your channel
has more to do with connecting your audience
to more of what they want from you
and putting yourself in the middle
to receive a small commission for that
and you'll find that your audience isn't annoyed by it,
they're actually grateful that you made it easy for them
to get that product. - Yeah, fantastic.
Fantastic advice.
And one thing to take that a little bit further as well
is if you're going affiliate things,
if you can basically, not switch,
but if you can promote alongside one off deals,
if you can go the recurring route,
then you can really take things to another level.
- Okay, so let's talk about that.
Recurring, recurring means that they're paying monthly
for some of these things and recurring is really,
it's the way we wanna build a business, right?
- Right. - So, for example,
let's say that you're teaching people
about email marketing and I do some of this on my channel,
when they get signed up to my email marketing company,
that's a monthly fee, so every month
I'm earning a commission on these
hundreds of people that have signed up for it.
You're thinking oh, it's only four bucks,
it's only five bucks, times 100 people, though.
- Per thing that you promote.
- Per thing that you promote, so, you know,
I affiliate a couple different things,
my email marketing system and get response
but also, my click bundles campaign,
so I have enough money coming in
and it's not a lot but I have enough coming in
from just those two systems to actually pay my mortgage,
so those two things alone--
- And for a lot of people, you know, that might not be
a lot for you but for a lot of people watching this
right now, you know, that could completely change
their lifestyle. - That could be the difference
'cause that's around 12 hundred dollars a month,
15 hundred dollars a month, that might be enough
to get you to quit your part time job
at the fast food place or maybe this gig that you hate
and work on your channel more, grow your channel,
and then make more money and it completely changed
the course of your career.
- Yeah and the course of your life.
Not even just the course of your career,
the course of your life.
- That's right.
As it did for us.
When I met you, you were creating
but you also had, you know, freelance--
- Doing graphic design. - Yeah,
and I remember you telling me, you know,
I hope someday I can kinda get past all that
and that happened for you and now here you are
a full-time creator, traveling the world to meet us
out here in Los Angeles for this amazing conference, so,
these strategies work but if you just think about them
and want them, not much is gonna happen.
You gotta take action and you gotta make a decision that
hey, I don't really know what this is,
I'm not comfortable with it, but I'm gonna do it anyway
'cause I saw it on Nick's channel and you guys know
it wouldn't be on this channel if we didn't know it worked.
- Right, right.
Now, one more thing, what's one more way
that they could monetize their channel?
- So, one more way you could monetize your channel
is by offering a service to somebody,
actually providing them a service,
teach someone how to do something.
This can be a little bit more complex
because now you're accountable to what it is
that you're teaching them how to do.
So, this is how I built a business around my channel,
I was already showing internet marketing tips, tricks,
and advice, well, the next logical step was
I had people calling me and say hey, Owen,
would you teach me what you know
and at first I was like naw, I don't do that, right?
And then I thought well, why not learn how to do it?
So, I figured a couple things out.
Number one, I figured out how much my time was worth,
I figured out what people would pay for my time,
and then I put together an order form,
so it was like, what's your name, address, email,
they fill it out, they sign it, they get it back to me,
and I can charge their card.
And I charged their card using click bundles
which was a system I was already promoting on my channel.
Selling a service really puts you out there
and commits you to what you're teaching.
It's not gonna be right for everybody
but if you're already showing people how to build furniture,
if you're showing people how to do magic tricks
on your YouTube channel, you could easily turn that
into a service, a private mastermind group,
that is a monthly recurring price.
It might be 500 bucks a month,
it might be 30 bucks a month,
it might be 10 bucks a month,
but 10 bucks a month times 200 people
over every single month in, month out--
- You just gave yourself an extra 24 grand a year.
- That's exactly right. - For creating the stuff
that you were gonna create anyway.
- Doing what you love and that, I think,
is even better than the money.
Like, at the end of the day, you're doing something
you love and getting paid for it.
- Excellent.
Owen, if we wanna find out more about you,
if we wanna connect with you, if we wanna learn
more from you, where do we find you?
- Check out my channel on YouTube,
just search Owen Video and subscribe there,
we're dropping weekly bombs on how to build a business
around your YouTube channel.
You can also go on Facebook, search Owen Video,
and we do a Podcast there.
- Yeah, I was just getting ready to mention that.
Yeah, we also do a podcast every single Wednesday.
We actually record it live on Facebook
every single Wednesday, I'll put links
to all that stuff down in the description below
but it's called the business to video podcast
and it is just amazing, so if you've watched
this far in the video, you definitely need to click on that
and go check that out as well.
Owen, thank you so much for coming on,
I appreciate it. - Thank you.
Alright. - And if you wanna learn how
to grow your channel, make videos,
and all types of other YouTube related stuff,
start now by hitting the round Subscribe icon
so you don't miss anything.
Thank you so much for watching,
I'll see you next time.
(bleeping)
- Nailed it. - You killed it, dude.
- Aw, thanks bro.