hour after hour day after day year after year [leggo] changes
Start with one little piece and see how it grows
Before [a] family toy company and Denmark stop producing high-quality wooden toys to focus on their plastic brick toys system
This is a genuine
[original] First Generation Lego
Automatic binding brick before stepping on a Lego brick would make you scream like this
Before the space shuttle Endeavour brought 13 Lego [kits] to the international [space] station the test how they would react in microgravity
[uh] why do they do that [to] the noun that better things do like finding extraterrestrial life?
I don't know before [a] five million brick
life-sized model of an x-wing fighter became the largest ever and was put on display in New York in may of 2012 there is a
fifth know how many hunting there are
5.3 million bricks in the model before there was ever a lego
Led a series of Lego video Games board games [and] books [oh] and a Lego movie
I know what you're thinking. He is the least qualified person to lead us and you are right?
The Lego company traces its roots back to danish carpenter named oleg Christiansen who began making wooden toys in the early 1930s
Over the next few decades he and his son Godfrid will turn the humble toy workshop into the largest toy company in the world
now valued at over Fourteen point six billion with almost
14,000 employees in Annual Revenue surpassing five billion dollars I know
That's a lot of coin for just some simple assembly blocks, but legos taken over the industry. I mean did you see their movie?
I'm Batman. It was great while Caleb Christensen the founders grandson is now the richest man in Denmark
His Family's broke to success. Well. It's had its fair [share] [of] bumps along the way
The wholesaler had filed for bankruptcy. So he didn't have much money and had to dismiss his last worker
We're in big trouble [now]. [he] can't even afford food, but at least now. It can't get much worse
But it did get [worse]
Shortly after only lost his wife nish that was ugly and Lego they released that film themselves
Oh, what's going on guys?
My name's Mike McCready documenting the story of the Lego toy company here for you up before they're famous
I want to give a special. Thanks to Nick Nick Kowski who made this all possible
You could check him out over on his own channel [mackowski] pictures
And he made this stop-motion lego animation all possible definitely check out his channel by clicking the TV right now
There's also a link in the description Box down below
I've done before there are famous videos on a few other corporations in the past
So be sure to check those out and as always let me know in the comments down below
Who or what you want me to document next I actually look [pretty] good like this
Maybe I would look better with a hat [let's] see
Huh? Yeah real funny nick [alright], man switch me back. Whoa. Yeah
This is embarrassing rule that intro
[torm] understands of him house me to hit of it in [Huntin] by Guten vetter. Come an old [frog] [dog]
[canceling] [Clan] [Hunter] [came]
[with] legal come on alice [bomb] the Lego group Began back in
1932 in Billund Denmark when carpenter by the name of Ol a Kirk Christiansen began making wooden toys in his workshop
He had originally bought the shop back in 1916 although it had later burnt down in 1924
Forcing [oleh] to rebuild but that was only the first of many fires the Lego company would experience the workshop is on fire
It burned the ground and all the drawings and models were destroyed
Got raid was left on his own and he had to go through another fire [at] Lego that destroyed most of the wood production
[Ali's] original Workshop didn't make toys. It mainly shaped wood pieces needed to construct houses and furniture
but after the great depression hit in the early 1930s
Business wasn't exactly booming so all they needed to think smaller he began to produce wooden toys cars and trucks Piggy banks and pull toys
Like this wooden duck thing that kind of reminds me of the duck roll duck
Okay, now I'm getting distracted
During these years old [a] relied heavily on the help of his son Godfrid who'd helped in the workshop and running the business?
Presumably there weren't any children labor laws in Denmark at the time that I'm not sure about but I'm pretty sure was okay
Or at least legos letting us know it was
because I like he's part of the story with his business back on track all they decided it was time to name his company the
Name Legos was a contraction of the danish phrase they got which means play well although we didn't know it at the time
Lego is also latin for to assemble
But it wouldn't be until just after world war two that the lego company would begin to produce their signature bricks the colorful plastic blocks
Had nodules at the top allowing them to interlock
But Lego was by no means the first company to produce its plastic automatic binding bricks all they had been inspired by the kiddicraft
company self-locking bricks developed earlier in
1947 in fact he was so inspired that the bricks were virtually identical [and] even before the kiddicraft breaks through the plastic American
Launched in 1946 Kitty Crabs largest wooden self-locking Bricks from 1939
American Bricks made of compressed wood from the same year and before those rubber
interlocking Bricks from companies like mini bricks and build oh brick stretching all the way back to
1934 yeah a lot of people ripping off one another of
significance is the fact that Lego was quite late to the party and started out cloning someone else's patented design during [the]
1950's the Lego Company was doing so well that [Olaya] gottfried focused on expansion expanding from their humble workshop into a modern toy factory in
1954 Godfrey Travelled to England and met a purchasing agent on a ferry
while talking toys this agent tells him that he thinks toys lack an idea and
System his idea stuck with Gottfried in the next year Lego introduced its system of play a new play platform
Emphasizing the importance of learning through play
Lego a whole new world to build the same year Lego began exporting their toys internationally first to sweden, but soon
They would be found all over the world that means dads everywhere or hurting their feet
Godfrey then set out to improve the Lego Bricks themselves adding cylinders to the inside of the bricks
Allowing them to hold together more firmly paving the way for bigger more elaborate Lego
Constructions speaking of which here's the biggest thing ever made by Lego, it's huge
Yeah
That's a life-size model of an x-wing designed to look just like one in the real world this thing Took 32
Master builders with over [five] million Lego bricks to put together it's 11 feet high 43 feet long and it weighs over
45,000 pounds that's one big Lego creation alright. That's in the present. Let's get back to the past Gottfried
He went out to make new Bricks in 1958 and then this happened
Unfortunately only never got to see how successful the little brick actually became that's right
oh They died the same year leaving the company solely in the hands of godfrey under Godfrey's
Leadership Lego discontinued its wooden toys to focus only on the plastic bricks
Expanded [sails] considerably and open the first legoland theme park in 1968 in
1969 they added the Duplo Bricks extra large for younger kids an idea they so once again from kiddicraft
Finally in 1994 Gottfried passed the Lego Torch down to the third generation naming his son killed Kirk Christiansen
Ceo of the Lego group and for the rest of this story. Well you know the story because this is before
[they're] famous. My name is Michael cretu. Thanks for watching before their famous
I've done other corporations in this series including Google McDonald's Walmart and Coca-cola
Be sure [to] check those out and also of course my many bios on living breathing people and if you want to see more
Stop-Motion Lego animation be sure to check out nick Nick Kowski. There is a link in the [description] Box down below alright guys
I'll see you in another video. Where's my dress at I want to put that back on