Time for a quick quiz.
As an experiment I dropped over two hundred wallets all across a major city.
The wallets had almost exactly the same contents but contained either a photo of a cute puppy,
a smiling baby, a happy looking family or more mature couple.
The question is - which of the photos encouraged most people to return the wallet?
You have 5 seconds to make your decision.
The correct answer, with an amazing 88% return rate was - the cute baby - maybe the photo
elicited a sense of responsibility or just put people in a good mood - either way, if
you want to increase the chances of getting your wallet or purse returned - pop a picture
of a baby inside.