Ho, ho, ho, it's Christmas.
Merry Christmas and happy holidays, coach.
It's Carolin Soldo here, and, today, I want to give you the gift of marketing.
I have three hot marketing tips for you for more client visibility and sales in your business
so you can bring your passions to the world and make a great living, too.
Make sure you watch the entire video because I'm going to give you a bonus marketing schedule
that you can implement in your business right away for big results.
Before we dive in, make sure you subscribe and hit the bell so you get notified when
new videos drop every Wednesday.
In the beginning of my coaching career, I used what I call Spaghetti Marketing where
I try to throw things against the wall to see what would stick.
The result?
No clients and no money in my business, and lots of struggle.
If you want to be a grinch, you may want to do Spaghetti Marketing and let your competition
run away with your clients, but if you're not a grinch, the three golden rules are for
you.
Golden rule number one is to become a problem solver, so how do you become a problem solver?
Think about all the communications you push out.
First of all, your social media, don't just post for the sake of posting.
Let's face it, your audience is bombarded with messages.
They receive emails and social media calls.
In order for you to stand out, you need to get their attention, and how do we do that?
By being known as a valuable problem solver and, every time they read something from you,
you want to make sure it's worth their time.
What is your target market struggling with?
Speak to your target market's problems so that they come to you looking for expertise
and solutions and, after they consume your content, they say, "Wow, I know more than
I knew before.
This person is really trying to solve my problem.
This person really gets me."
Now, I have a bonus tip for you.
Stay consistent.
If you're consistent with your marketing and you're out there every single week, every
day, and you consistently give value and you solve problems for people, they will begin
to follow you as well and your engagement is going to increase every single time.
To make consistency really, really easy, I want to give you a sample marketing schedule
that you can plug into your business right away for more organization, more exposure
and, potentially, more clients in your business.
I recommend you do one live webinar per month and fill your calendar with discovery calls
on that live webinar.
In the last couple of years, webinars have been at the top of my list consistently, and
I have done webinars almost every single month to get myself out there, to add more value
and to bring new clients into my coaching practice very consistently.
The next thing you want to do is email your list at least three times per week.
Even if your list is very small, it doesn't matter because, guess what, you want to communicate
with your new following.
These people are expecting something from you.
Once a week, you want to send them something valuable.
The third I recommend is for you to go live on Facebook or do a YouTube video once a week.
Video is fabulous.
It creates engagement.
You get to know the person in the video almost instantly, and you build a connection and
a relationship and you begin to trust.
Lastly, on your marketing schedule, you should be posting on social media, of course.
Again, don't just post for the sake of posting.
Be the problem solver and add value.
Golden rule number two is to strive for quality over quantity, so how do we get high quality
leads and followers for your business?
My number recommendation is to use online advertising.
Let's face it, Facebook is there to make money.
If all you ever do is post on your personal page or your business page, no one will ever
see you post except the people you're already friends with, so you really want to go out
there and you want to be investing in advertising.
Our favorite channels are Facebook, Instagram, Google, and YouTube.
Pick the channel where you get the most engagement and stay there until you really get the hang
of it and you're able to build a followership and target people to get high quality leads.
Golden rule number three is to build an online sales funnel.
Now, sales funnels are not scary.
They're actually there to simplify your marketing activities and to take the stress and everything
right off your shoulders.
Right now, you might be in a space where you're doing a lot of things to promote your business.
You might be using social media.
You might be emailing.
You might be going to meetups.
You might be going to conferences, and it might seem very stressful and very disorganized.
If that's you, stop.
I want you to consider building an online sales funnel that brings more consistency
and ease into your business because it does the work for you.
If you want to know exactly how to build your funnel, watch my video on how to get your
first paying coaching clients.
In that video, I share exactly how to build such a funnel.
Click on the YouTube card to access that video right now.
If you want to know exactly how our marketing system works and what we do in our business
to gain over 50 new perfect clients for our coaching programs, I have something for you.
I have a brand new workshop that will go through the exact steps you need to be taking as a
new coach to go from unknown, not working with clients, not knowing really what to do
and how to get started to making some great money in your business and bringing your passions
to the world.
Simply click on the link in the descriptions, and I'll see you in the class.
If you like the video, don't forget to like it below.
Give me some comments.
Let's connect.
Let's support each other.
Don't forget to subscribe, and I'll see you next time.
Thanks for watching.