Looking to get started in real estate photography. That's not a
bad idea, what I have for you today is 123 tips that is going
to help you get started quickly. If that sounds good to you, then
hit the like button down below and let's get into the video.
First off, I hate to break it to you but these three tips are not
really rocket science. No Are these secrets and all those
secrets videos I'm talking about right. Oftentimes we tend to
complicate things, myself included, I'm guilty for doing
all of that research to get something done and finding the
different ways in accomplishing basically the same thing, and
most of the times, it's really simple answers are just right in
front of you, but if we want to hear it from somebody, you know,
just like you're doing in this video right now. Please only
have heard the secret says yet so secret number tip number one,
you need to create an initial portfolio, an initial portfolio
that can start attracting clients. I know no brainer right
not really well. Not quite. Yes, you do need to have some kind of
initial portfolio to take whatever when you're meeting, a
real estate agent or a builder or contractor, something that
you can show what it is that you can do as it relates to real
estate photography. But how do you get that initial portfolio.
When you didn't even have any clients as yet. The secret is to
start with what you have. Or maybe you have a nice house that
you can take photos of, let's say you don't have a nice house,
you might have a friend with a nice house or a family member.
If you don't have any of that. I'm sure you have a lot of
friends on Facebook. The point here is to start with your own
network, and there's nothing wrong with letting somebody know
that you're getting into real estate photography, and it would
be really helpful if you can use the police, try to work
something out to them, find out what they mean it as it relates
to photography. Maybe they need some family photos, but they can
on the day of the real estate shoot. You can have them dress
up and take some family pictures before or after you do your
photos. Now is a win win to both of y'all get something out of
the deal. And of course, nothing to anybody. You see, all those
photos are going to be really important, very useful, because
you'll be using those pictures in ads and Facebook ads, you're
going to be using it to reach that potential audience. You
also may be using them on your website or on your social media
cards, or maybe even on a physical print in the form of a
large print or in a photo book that you will be taking at a
meeting, having an initial portfolio versus not having
anything at all. Is it going to be beneficial. What what are you
really going to do if you don't have that you want to tell a
real estate agent that you want to take photos for them, and you
really like real estate, photography, they're gonna think
he's a nice boy. I'll hire him and pay him. Nice big
commission. Sure. Right. So that's that. So you got the
photos that you needed for that initial portfolio. Or maybe not.
Maybe you didn't listen to the first step, or didn't take any
action. Look how it's gonna affect the next tip. The next
tip is about pitching and getting that first client, the
truth is you can do this the easy way or you can do this the
hard way, I'll show you all of their arms about don't work for
free will be really hard to charge. After that, there are
some merits to it, but it's all about what's the plan. You must
have some kind of plan, if you just want to do what everybody
else does, and listening to them listen to those runs that says
don't work for free. You know, you can go ahead. Remember, if
you're a beginner. Nobody really knows who you are. So if you go
ahead and you can go ahead and pause or create an ad with a
really nice pocket of maybe just text or stock photos, because
you didn't really do anything as yet, so get in front of an
audience. Then what, when they actually reach out to you.
What's the offer is going to be a waste of money on advertising,
because there's a very low chance that you're gonna close
those clients because photography is still quite
visual, and it'll be spending some kind of cash. So they kind
of need to see what it is that you could do. Or you can go
about this with a plan. A plan of starting out for free Foose,
hold on, let me actually it come down, let's say you put together
like freebie your advertising copy the words in your ad. How
about you call that a free trial. All right, we reach out
to our real estate agent or contractor, and show them what
you
can do, letting them know that you appreciate the work that
they do the homes that they sell. However you think not the
photos need some work, and that the photos as you can provide to
them not only will it make their properties look better, but it
will make themselves faster, or at least reach out to the type
of buyers that they would be trying to reach versus just
taking the pictures on their phone that what they're probably
doing right now. In some cases, they may be open to that, but to
help them open their minds, a little bit more for them to get
value first, you could see the first house is going to be on
the house
for free.
You know
what I mean. I'll be doing this first house view. And I'm going
to get some really good pictures, and you're going to
get them fast on if you are happy with the experience. Then
we can talk about a paid option for future jobs for future
houses as you're trying to sell once indicated that it sounds
good to them, then you can, what you can do at this point is
start talking about a specific home that you've seen that
they're trying to sell it right now. Let them know that you're
serious because you have some ideas, how you can showcase the
home in the best way possible. And then go ahead. From there,
one time to start shuttling not photoshoots let them know you
can come in on the weekend. It'll take about one or two
hours. They'll get the pictures by the middle of the week, fast,
no strings attached. No commitments. What does that
song. I think that would be really hard to just see Nope.
However, I would see it and be a little bit easier to say no to,
if that offer wasn't backed up by some photos of your work, but
if they did see the level of quality that you can bring to
the table. And along with your offer. I think that would be
pretty hard to say no to. As a matter of fact, is exactly what
I did. So I can tell you firsthand that this works. an
important point here is that the agents, with more expensive
homes are usually the ones that will be okay to spend some money
to get those professional photos done because they know that it
will be worth their while. Now the last tip is a double these.
No, not those W's I mean, deliver and differentiate this
is your chance to showcase your level of professionalism here
throughout the entire process from reaching out to them to
delivering that final product. Because let's be real. This is
not the only job you don't want a one off job with them, you
want ongoing work, and also you want them to recommend you to
their real estate friends, so that you can make more money of
course, and build your brand build your photography business,
so make sure to do things like if you sheduled site visit, make
sure to be there on time, a lot of times they are pretty busy,
so you should be the one to make sure that a lot of following up
is being done. Well, at least in the beginning, know if you do
decide to do that free trial that we spoke about in tip two,
but even if you don't. When you're giving them the final
product. I don't see anything wrong in giving a couple of
free, a couple of extra photos, letting them know of course,
this is not usually what you do what you saw that shot you saw
an angle there, and you wanted to make sure that they got this,
because it will help them sell the house faster. I'm sure that
they'll appreciate that very much, getting something extra in
this first interaction. Now the next thing that you want to do
to differentiate yourself is by having a quick turnaround time,
a lot of times photographers take bit too long to get the
final product to the client. I guarantee that the real estate
agents are gonna really appreciate that. Because, the
quicker they get the photos, the quicker, that they get to
showcase the house, and then, and then sell it, so that
turnaround time is going to be critical to separate yourself
from the competition. Let's say you did this shoot on like
Saturday. And he promised that by the middle of the week, they
would get their photos. And instead, we give them on Monday
morning. That means these photos are getting in front of the eyes
of customers, even faster. So you actually are helping them to
sell it quicker. Remember you're trying to build a long term
relationship here with this client. So there's nothing wrong
with finding out if they worked with photographers any past that
they had what are the problems that they faced and what they
currently face and how you can help them fix that and to really
see how you can do even better. So to recap, tip number one is
creating that initial portfolio to start attracting clients. Tip
number two is to pitch and get that first client, or those
first few clients. And tip number three is to deliver and
differentiate yourself from the competition, so that you can
really set yourself up for success in getting started in a
real estate photography. So to wrap up from my experience and
what I've seen other photographers doing real estate
photography can be quite lucrative. While it is busy.
It's not as busy or demanding as let's say wedding photography,
but at the same time it's not as laid back as let's let's see the
landscape photography. What I found is that it's quite a good
balance in between those two. Because you're still working
with a client, and you still may have a limited amount of time to
get a certain amount of shots, among many other things. So I
hope that this information was quite helpful for you in getting
started in real estate photography, these three tips
these three secrets are definitely going to help
you get started. Now if you like this video, you're gonna want to
look at this video next where I talk about what you really
should know about making money with photography and the
information is going to go hand in hand on what you learned in
this video, so I'll see you over there.