what's up guys happy saturday today we
have a crazy episode of etsy shop
reviews now i know we normally do print
on demand shop reviews because we do
talk a lot of print on demand on this
channel but
this is a special episode this is the
23rd episode you know who wore number 23
michael jordan the best nba player to
ever live when i think of greatness i
think of mj i think of his
competitiveness his desire to win and
you know what we're gonna
look at the winningest the number one
racking up the most wins more than any
other etsy shop in existence we're gonna
look at the rank one
as in they make more sales than anybody
else on etsy we're gonna look at the
number one etsy shop today and we're
gonna review it and honestly i haven't
really taken too hard of a look at it so
it's going to be a really organic
reaction to it in this episode i can't
wait to see what we learn why don't we
get started
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quick reminder before we get to the etsy
review just wanted to let you know that
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also while you're down there i have a
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by step how to get started on etsy and
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discussion every single day you can find
a link in the description all right
let's go check out this etsy shop by the
way anybody wondering how i figured out
like who is the top etsy shop
there's this website etsyhunt.com
and they have a link in their navigation
that's just called top shops and if you
click that you get a list of all of the
top etsy shops so i went ahead and you
know what planner kate one is number one
and we're gonna go ahead and we're gonna
check out planner kate today but if
anybody is interested in how i found
this list i will drop a link to it in
the description also just so you know
they have products i have never used
their products so i'm not trying to
vouch for or endorse the products i just
wanted to let you know that that's how i
found a list of the top shops so let's
get over here to planner kate by the way
the branding it's not blowing me away
it's not like you know we've definitely
seen better branding so uh the branding
is not what's doing it for them if i had
to guess it's most likely and again we
got to remind ourselves that the average
customer in their journey does not see
our etsy shop they go to etsy they do a
keyword search or maybe they get direct
directed straight to a listing
we call that deep linking by google you
know what i mean they could do their
search on google and google might link
them directly to planner kate that's
also possible
but yeah we know this shop is going to
be absolutely crazy so let's check it
out planner kate from
ohio
buyers are raving this shop got multiple
five-star reviews in the past seven days
i will zoom in by the way
uh kate they got their profile set up um
you know the branding is pretty
consistent there you got the like two
blues um similar fonts whatnot
anyways so they have 2300
products
available
for sale
all right and they do have a featured
item section at the top of their etsy
shop
they have best seller tags on all of
them which doesn't surprise me i'm sure
they have a ton of best sellers so the
first product they have is a nine by six
pack sticker album
navy let's check out what this is again
i didn't do that much um i didn't want
to look at everything ahead of time like
i like to do these things organically
actually you know what we skipped over
the most important thing uh they have
1.7
they okay they have 1 million 700 56 000
and 31 sales and just for fun we've done
this before why don't we hit refresh and
see how many sales they've made since i
opened this page up like five minutes
ago ready
hit refresh
and boom
they made in the last five minutes 35
sales they went from 31 sales to 66
sales so that is absurd uh that that is
absolutely absurd what's 31
let's just see how many sales they make
an hour so 31 times 20.
so they're doing about 620 sales an hour
and if you do 620 times 24
that's about
what this can't be real
i mean again it's a small sample size
right but google is telling me that
620
sales an hour times 24 hours in a day
would be just under 15 000 sales
a day
absolutely absurd plus if they are
actually selling physical products and
shipping them out by hand
uh which it appears that they are
um this is crazy
now one thing that we need to notice
about how they did their uh primary
thumbnails
is that well they show the product
prominently
and they also put text on the primary
thumbnail okay so they're you know on
amazon they don't want you doing this
etsy lets you do it and i have noticed
that a lot of top shops do in fact put
text in their primary thumbnails it's
another way of communicating a value
proposition
to your potential buyers so anybody
taking notes note that you're allowed to
do this on etsy i don't know why you
wouldn't okay
like think about it if you're just real
quickly like
i think we should go through this uh
this experiment here imagine we're
looking to buy this product right this
product right here
and let's just say that we're looking at
search results are our eyes gonna go to
the text underneath the product that you
see here that i just highlighted
or are your eyes gonna go to
the image itself most likely they're
gonna go to the image and what do you
see in this image you see the most
important part of the title basically
the descriptor of the product you see
9x6 sticker album
so anybody who's normal i'd say the
majority of people if i had to project
myself
that their eyes start scanning the
images
more than the text
they're gonna see uh the the text of
what the title of the product is in the
image it's almost like cheating in a way
but it's allowed so it's not you know i
mean like the number one shop on etsy is
not gonna cheat by the way you wanna hit
refresh one more time and see how many
sales they made all right it still says
66 okay so they're probably not doing 15
000 sales in a day but
um
so what else can we learn from this they
got a couple more images they didn't
like max out the number of images
allowed
on this listing i guess
depending on what they're selling it
just didn't seem like it was required
but what is this product is it literally
just
i don't understand
sticker albums
9x6 pack sticker album what is that am i
not in on this like
okay they clearly rank well because
they're showing up at the top of uh
google search results and
these are ads by the way so this is
probably the etsy like offsite ads
uh listings there but i want to know
exactly what this product is
so you can see that you can go to you
can go to images too and you know the
whole first row is probably the same
seller
so
is it
uh
planner kate stickers is this like a big
brand that's like offered in retail
stores or something too uh that wouldn't
surprise me if it was like you know in
some shop you know
i wouldn't i'd just be guessing at what
the shop would be but
sticker book planner book planner
sticker
so
maybe people have like reviews
themselves
okay so the books are just full of
stickers got it now i figured that out
sorry that it took me so long i know
this is kind of deviating from why you
guys are probably watching the video but
if anybody else was like what is this
like what are people actually buying i
think now we know so here we go planner
stickers
so and also i mean
right now we're in like the back to
school season so wouldn't it make a lot
of sense that planner kate is probably
just destroying
uh the sales right now
um and basically
take a look i mean anybody else notice
that this is basically like what we're
seeing in these stickers right here
spring break president's day valentine's
day lunar new year super bowl sunday
groundhog day
turisvat mlk junior day national sticker
day ramadan ends tax day easter sunday
earth day
you know grandparents day halloween fall
back election day winter break like
these are all
t-shirt niches
she just said uh okay i'm gonna zig
while everybody else zags you know it's
like we're all following
the um the low-hanging fruit of doing
t-shirts maybe some mugs
she's like i'm gonna make
pages of stickers and market them as
planner stickers or what did you call
them like planner stickers planner packs
sticker albums
um
yeah i mean this is really impressive
and
a niche that she probably kind of has to
herself even though i mean number one
etsy seller it's not like it's a secret
um and i mean around this time of year
i'm sure she's just making an absolute
killing so
uh props to planner kate for that
you notice that she's not running a sale
you know what i mean like i guess when
you're the number one shop on etsy you
don't have to worry about running sales
um because you know even just this
listing right here other people want
this over 20 people have this in their
carts right now
and i mean you can see exactly what the
product is just by clicking the um the
images there
so
plenty of sales coming through 231 600
reviews
and you can actually split between
reviews for this item and reviews for
this shop so you can actually see like
i'm sure there's plenty of photo reviews
and that's a huge edge like when you're
just getting started with the listing
guys like
it's so ideal to have photo reviews from
because that's that's the ideal social
proof from actual customers and while
you can scroll up and see what's
probably
you know artist renderings of the
product but not the real product you can
scroll down and because this has had so
many sales you can see all of the real
customers posting pictures of what the
product actually looks like
okay
and i did notice um i don't know if it
was on the top of planar cage shop
but it said somewhere that like every
sh every order gets at least five
freebies or something like that oh she's
even doing new releases yeah right here
okay so it says five freebies with every
order and if i had to guess what those
freebies are um going back to where we
just were
it is probably
it's probably these over here on the
sides you see these right here that i'm
trying to highlight hopefully that shows
through on the video
um you know those are probably the
freebies like those on the side maybe
even these up here because they're like
small little you know they could just
insert those probably very low cost uh
sticker packs they're not as big as the
planner notebooks themselves
so hey note that too if you're taking
notes offering freebies whenever
possible by the way if you're doing like
amazon fba you can do that too you know
what i mean like any little trinket type
product that's complementary to your
product that costs let's just say it
cost you less than a dollar well you're
offering a freebie up your product cost
by a dollar you you make the delta as
profit you know what i mean just by
offering a little trinket that's gonna
serve some utility to the product you're
selling i mean that's kind of common
advice if you've ever looked into doing
fba but it's something that works guys
people what's people's favorite uh
potential customers people looking to
buy something what's their favorite word
yes yes free exactly f-r-e-e they love
that word so new releases on wednesdays
and or fridays at 10 a.m eastern so
they're doing releases
i know marielle she loves that brand
aloe aloe yoga they do releases they do
drops uh
aloe ads um if you like i've definitely
purchased her some stuff and then i get
the aloe ads for like a month straight
trying to bring me back to the site and
buy more
so they definitely have a good
advertising budget built in
misfit grab bags available on the first
of the month at 10 a.m eastern okay so
they've got specific monthly drops uh
that's crazy they've got their covid
updates uh for both domestic and
international orders customs
okay so they don't want custom work
instagram let's check out their
instagram following really quickly
before we wrap the video up
instagram.com planner kate
61 000
followers okay plannerkate.com so they
also have their own websites
which actually kind of looks like an
etsy shop um but hey why not what do you
guys think shopify
nope
parastorage.com no she's on wix okay
she's using wix
to uh host her website but
very cool um this is a brand that maybe
started small i mean i would just be
guessing but this brand could have
started organically on like etsy
and as far as like the logic behind the
brand goes like you know again i love
seeing the the planner stickers here
it's like all the t-shirt niches it's
all of the things that we know people
buy
print on demand products for except
she's going and doing stickers and maybe
it's stickers on demand i guess when you
have
um this many sales you probably aren't
doing it on demand you can probably
safely just
uh get it done ahead of time but
you know very cool um love the art style
they have by the way a consistent you
know presentation of their art they're
not like
farming the work out to different
designers with different styles this
looks like probably the same designer uh
took care of all of these graphics
and yeah i'm impressed i mean she
they're she's not doing like you know
not running a sale for instance but does
she need to when every single one of her
listings has that red text that says x
number of people have this in their cart
or over 20 people have this in their
cart which is the most ideal one um
everything's priced competitively i
guess the last thing we'll look at is uh
this listing says 1.50 so let me see if
um
this is kind of that introductory
pricing that
jumps up no see she's doing
um real pricing here so it's set at 1.50
and you can go to this drop down
and almost everything's a dollar fifty
only one thing is four dollars and fifty
cents so um honest pricing not running
the fake sales
uh she just has a killer product you
know i wonder how slim
the margins are because clearly as far
as like quantity of sales
uh you know she's making a killing there
uh even though i just hit refresh and
the number has not moved from 66 that
could be etsy um maybe updating on
certain intervals because if i had to
guess
if we just saw her jump like 35 sales in
five minutes she probably made a couple
sales in the last uh 10 for or however
long i've been talking for but guys let
me know your thoughts in the comments
below
um
you know were you impressed by this shop
and did you learn anything that you can
implement with your print on demand uh
shop on etsy and yeah thanks for uh
thanks for watching
before i leave i just wanted to remind
you guys that i did write a full print
on demand course walking you through
exactly how to start scale and automate
your print on demand business and
revealing exactly how i make six figure
print-on-demand sales every single year
you can find more about that with the
link in the description and thank you
guys for watching again please like and
subscribe and i will see you tomorrow
with a new top five niches of the week
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you