What's up? Guys, Jason Wardrop here in this video i'm gonna walk through facebook
Ads targeting now this one is gonna be specifically for real estate agents but
Honestly i'm gonna be able to break down and share with you guys a lot of different things whether your real estate agent
Mortgage broker you've got a local business whatever business that you're in and just share with
you, guys Some of the things that have worked for me and i've seen work for other businesses that i've worked with so right here
We are in the facebook, ads manager let's just
Jump into, this kay, also real quick actually before we jump in if you guys, want my facebook
Ads mini-course just drop a comment down, below
Thumbs up, this video and i'll share that with you, we walk through the facebook
Ads manager in detail we walk through the facebook pixels lead forms all of the different components to the facebook
Gas management really, how
I've gone through and seen success the the success that i've seen with other business owners
So that will help you get a really good jump start with all this stuff so anyway drop a comment down, below
Give it a thumbs up and i'll share that link with
You, so anyway guys, let's just jump in and start creating a, new, ad campaign now
Since this is more specific to facebook, ads targeting it really doesn't matter like, which you know
Type of campaign objective we're choosing here obviously, each campaign objective if you watched
My other videos it really depends on your end goal like traffic is obviously bringing people to your website or your blog
engagements getting likes or comments video views is obviously getting people to watch your video and
So forth so for this one let's just keep it basic and use traffic
Because this is more focused on the targeting and how we're gonna set all that up
So we're just gonna say traffic. And then we'll say
targeting
demo
Okay, so what does it continue and now coming in here
If i have something in mind like as far as like how. I want to set the audience target
And all that i'll name it right at the beginning if i don't
Then i'll kind of go through i'll build it out. And then i'll name it afterwards so i kind of remember what
This, adds it's all about obviously if it's like towards
My warm market or towards like a cold market or if i'm trying to target a specific
Type of people or interests or whatever it might be now
If you, guys, want kind of like the warm marketing stuff that's not gonna be necessarily in this video this is more for like
Facebook, ads targeting for that cold audience like, people that don't already know
who You are and so this one's gonna be specific to real estate as i was talking about a little bit earlier
But a lot of these same concepts and strategies apply even if you're just a local business
Owner so if you got a. Local restaurant. Jim you know. You're a chiropractor
Dentists a lot of these things, still will work, okay so if we come down
Here this custom audience this is more going through and targeting your warm market or even look, like audiences but, what
we want to, do select let's say, or we're, we are a real estate agent in
Where should, we be from denver we'll say we're from denver okay?
So like on this locations part right here we're gonna exit out of the united states
Okay, and we are gonna type in?
denver
colorado
And live there for a few years when i was a kid so we'll type that in so
Now, what we like to do what i like to?
do if i'm a realtor i like to choose on this locations by
Default it says everyone in this location now
This could be people visiting the area it could be people just passing through and we don't want to necessarily
Target those people with our ads if you know
We're to say we're targeting homeowners right so i like to go through and say hey only people, who live in this location
Whereas like if you run a travel based, business obviously you can, have like people traveling, this location people people recently in this location
I don't know, why you really use that i don't really have, any exact examples for you right now or if you're
Like let's say your restaurant
You, would may probably, want to do everyone in this location, so we're gonna do some people
Who, live in this location for the real estate example and then look at
This, guy's we've got two million people because denver is a fairly large market right
There's decent size and this is going out twenty-five mile radius
So this is probably a little bit bigger market than, we really?
Want to work with
So what we'll probably do is come down here and we can take this down to just a ten-mile radius
And we'll see this this is 1.3
Million which you know it depends on the area, how
Well you know it like from littleton the it's in like
That's a pretty good distance so you might not want to have that big of an area of that big of a market
If you, live in more of a small town in rural area you might
Want to do like that 10 20
25 mile radius just to get that number up right
But we're, not really considered about number like the audience size right here because we've got
1.3. Million people so i might even come down here and click on this arrow
And just click current, city, only, ok, cuz. You're, still gonna have 1.1
Million because denver is obviously a very large area, okay so
that's kind of like the difference there were choose location if your realtor, choose people
Who, live in this location and then based on how big the audience size
Is it's like, you're in a rural area do a 20-mile radius if you're in a
Big area i'll try to get that number down
Like if you're in a rural area i would try to get this number up to a hundred thousand if possible if it's not possible
It's just the way it is and i would just stick to you know the 70,000 80,000 people fifty thousand whatever that number is right
Now scrolling down here if we got to just think of like our ideal target audience right so if
I am a realtor, and i'm looking to
Generate leads of people looking to buy or sell a home
People that are 18. Years old typically the ones hit least i know, like i've got a
Younger, brother that's 18 he's not looking to buy or even sell a home right so i would probably
Bump this up to about minimum age i would, say 27 28 obviously you know
Your area a lot better than i do but you can, see here this drop, this down to
810 thousand people right there now
Obviously the market of people looking to buy or sell a home this does go up to 65
Plus so i would just leave it there gender really it doesn't matter male female like it my guess is the same right
Both male and female are gonna be all looking for to buy or sell a home and all that stuff so just leave that there
Languages once again if you, want to target
Specifically like the hispanic market or
Just english speakers honestly, i wouldn't really, worry, about just like targeting english and the reason
Why i'm gonna get this to this a little bit more here in a second is the more specific
You, get with your bargaining, what i've seen, is just an overall higher cost per lead, okay so honestly like
What i like to do is sometimes sometimes i'll actually set up ad campaigns and i will do absolutely, zero targeting i'll just let
The pixel go to work, and find the right people to go through and opt in as leads for my
My, advertising campaigns and honestly a lot of those have been some of my, better performing campaigns
Which i know it's very hard to believe but sometimes the more data you give facebook the more specific
You, try to be it like complicates it too much you're trying to get like, narrow down in just a few. Specific
People and then there's so many other people trying to compete with, those, same people but then
There's some other ones that are not in that audience that are being left out but they're
Like, your ideal target market right so that's why, i don't like to get too specific with this now
Some people may disagree with me
In my experience of the amount of money i've spent on facebook
Ads that that is what i would highly recommend for for you if you're just getting started or kind of that intermediate level
Okay, so language i would just leave it and then depending on whether you know. You're looking for buyers for sellers or?
like people interests in your restaurant or whatever it might be
You can, go through, and mess around with the targeting here
just like for example if you're looking for for let's say home owners
Okay, so you got like
Homeowners right here homeowner association demographic homeowners right there you click on that
So that would be good audience probably if you're looking to work with sellers right now once again i would put this for
sellers a solo these campaign but if you're looking for buyers i would actually probably leave this open-ended now i
Would leave this open-ended for probably the first week or ten
Days of this advertising campaign running i would get the results and i would get some leads and then i'd call
These leads and kind of see like
okay
are
they
Qualified leads like
What what's kind of been the overall feel of all these leads and then i would tweak things after i run it for a
Maybe a week or two right the reason, why is because?
once i've gone through and i've gotten, some leads for you know, two to five dollars, per lead whatever the lead cost is
Facebook's kind of a little bit better trained as to who are the people more likely to opt into our landing page
okay
So it's it's called training the pixel so that facebook pixel is basically facebook's tracking mechanism and so that's what
We want to go through and use and the more data
We give facebook just the better it works just it just does and so the less detailed targeting
We have right out of the gate it actually works better for us and then as i mentioned
Earlier guys if you know it's not working super great and a week or two i'd come in here and tighten up that's that detail
Targeting there so maybe throwing homeowners maybe throw. In like something like they're interested in trulia or
zillow or
Realtor.com because if they're, like into those sites that
there's high
Potential that they are in the market
to go through
And buy or sell their home right because if they're surfing on those it's just that's just kind of how it is so now
we come down and
That's pretty much it as far as like the targeting but part of the targeting is knowing, where to place your
Ad and where people are hanging out, okay so
Depending on your budget if like if you're just starting out like, if i'm targeting a warm market so people have already visited, my website
People are already on my, email list, people that have already watched, my video i just typically do the automatic placements
Which is recommended they say?
Which will idle put it on facebook instagram like pretty much all over the place any place that facebooking can put it your ads
They'll put it there but if you're
Just doing strictly, like, you're wanting to target a cold audience the best performing one is the news feeds
okay
So i would just uncheck everything here just coming down uncheck instagram uncheck audience network
Uncheck messenger if you, do like if you, do want to use instagram and you
Want to try to test that out i would create another, ad set with this exact
same
format
And then make that one to just
Instagram news feeds and then uncheck the facebook newsfeed so i would keep them separate so you know
Which results are coming from, where cuz
Like i've, had some ad sets, where like instagram works actually better than facebook news feeds but, overall majority
Facebook news feeds will work better than instagram news feeds right now coming down here
The budget obviously this, is kind of up to you starting out i typically recommend for real estate agents to start with ten
Bucks a day obviously that depends on how much money you really have to invest into advertising
If you, don't have that much you know, go down, to five bucks a day or you go as
High, as twenty bucks a day or you can even go, like this instead of a daily budget
Do a lifetime budget, okay, so let's say, maybe we've got
$100 to spend and we'll spend it over the next month so may 24th to june 24th and that's kind of how
We'll put that together, okay, so so that's pretty much it then, we just hit continue and we set up the?
ad and that's
Pretty much it i mean it's pretty simple right if you guys have questions on how to set the ad once again that facebook
Ads mini-course 100% free my gift to you is you got just as a subscriber my hook
You, guys, up with that training there so just comment down below
Thumbs up video whatever's asked for it we'll give it to you, no problem, okay so anyway hopefully this helped with the facebook, ads?
Targeting and knowing how to go through and segment the audience's how
Big the audience size should be and just some different things as far as like not
Getting too targeted with our interests but being able to go through and after we get some data in?
Being able to like kind of like tighten that up a little bit so anyway guys if you, guys have any questions make
Sure you drop, them down, below i try to answer all the questions here on the channel
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Your business so thanks, again, for watching guys, and with that said, we'll see you all later