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- Whether you're a creator, a marketer
or a business owner, this is 2021,
not creating videos for your brand just isn't an option.
But you might have a few questions in your way.
How will I create videos if I don't know how to edit?
Well, this take up a lot of my time
because I've also got a business to run.
And of course, is this gonna cost me an arm and a leg?
Hi everyone, I'm Teresa with invideo.
And today I'm gonna be showing you
the best video editor in 2021.
invideo is the best online editor
for creating videos in 2021,
because it comes with over 4,000 customizable
ready to use templates,
so you never have to spend money on templates.
It comes with over 8 million stock images,
videos, and music, so you don't have to pay for any of that.
And it's an intuitive and easy to use video editor,
even if you've never edited videos before.
They also have a 24 seven support window
in case you ever need to ask a question.
And some other cool stuff, ready to learn more,
let's get started.
Your very first step is easy.
Just go to invideo.io.
And then once you're there,
you can go ahead and create a free account
by clicking in the top right-hand corner.
And then once you've created your account and logged in,
you'll see underneath your profile name,
it says brand settings here.
So that'll take you to a page that looks like this.
And here you can type in your brand name
and here you can upload a logo,
and then whatever colors you use for your branding
you can go ahead and plug them in here.
You can put in your social media handles here.
So just anything that has to do with your brand
you can plug it in on this page.
And then if you just hit save,
that's all gonna be automatically applied
to all of your videos.
Okay, now let's go over some basic editing functions.
I'm gonna go ahead and start with a blank canvas
and we're just gonna do some basic editing.
So if you wanna just make a blank video,
go ahead and click blank canvas here,
and then just hit and make a video.
And that's gonna bring you to an editor.
And as you can see here
the branding that we just plugged in is already applied.
So for example, this is where your logo shows up
whatever logo you plugged in is gonna be there.
All right, let's talk about some basic editing.
So here's where you go to upload your video files.
And I'm gonna go ahead and edit using this clip of a flower
that I already have on.
So to add that to my video project,
I'm just gonna click it and drag it onto the canvas here.
That's gonna pull up the video trimmer.
So I'm just gonna select a short section
of this video clip, hit done.
And there you go, it's already added.
So as you can see in the video automatically puts a title
on top of your video.
If you don't want that, just go ahead and click it.
And then hit the little trashcan icon
on the right hand side.
Also, if you don't want your logo on the video,
you can do the same thing.
Okay, so we just went over how to trim a video.
But if you decide that you wanna use a different section
you can always just click the video again,
come up to trim here and drag this to a different spot
or you can make it longer or shorter
and then just hit done again.
And then let's say you wanna crop this video
in a little bit, go ahead and click on it.
And then hit the crop tool at the top of your screen
that's gonna pull up a new window
and here you can crop your video in and then just hit done
and it'll tie it to your video.
And then if you wanna add another video clip,
just come down to your timeline in his scene.
And then let's go ahead and hit blink scene.
Yes, we wanna add a new scene.
And then we're just gonna do the same exact thing.
So click it and drag it onto the canvas.
That'll place it there.
You can trim it to where you want.
And there you go.
So now you've got both videos on your timeline.
If you are new to video editing,
we also have on our YouTube channel
a whole playlist dedicated to beginner tutorials.
So if you just head over to our channel
you can find all of the videos to help you.
Okay, so that's a little bit about using a blank canvas.
Now let's look at how you can use templates.
Templates are great because they can really speed up
your video creation process.
So we're back on the homepage now.
And as you can see you have a couple of different options
for aspect ratios.
So wide 16 by nine, that's gonna be your YouTube videos.
Square can be for your Instagram feed,
and then vertical nine by 16, that's gonna be the size
for Instagram reels, Tik Tok, Instagram stories, or IGTV.
So let's say you wanna make a video for Instagram reels,
just go ahead and click on the nine by 16 option.
And as you can see, that pulls up a whole lot of templates
that are pre-made and ready to use and very easy.
And if you wanna make a video
that's gonna go on multiple social media platforms,
you can actually duplicate them
and change the aspect ratio later on.
We'll go over more about that later.
But for now let's go ahead
and look at the templates we have here.
There's a lot of templates for social media trends
which is super helpful because jumping on trends
can be a great way for you to grow your business.
So let's just go ahead and click on this one here.
And then all you have to do is hit, use this template
and that's gonna bring you to the editor once again.
But now you'll notice the editor
looks a little bit different.
It already has everything there for you.
So even the audio from the trend is already there.
So what you can do now is go to the upload tab again,
upload your own videos
and then you can plug them into the template.
So I'll show you how to do that with the videos that I have.
Again, you're gonna take your video
and drag it on top of the canvas,
just on top of the image that's already there.
And then go ahead and hit replace.
You'll notice that there's a dashed line here
that says seam duration.
When you're using a template
you wanna just go ahead and trim right to that line.
The templates are designed
with specific lengths for each clip.
So all you have to do is follow the guidelines
that have already been created.
So now, as you can see, my video clip is in there.
All right, so I mentioned earlier that you can duplicate
and resize your videos for different social media platforms.
So to do that, you're gonna come up to the top here
where it says resize.
And then right now this one is in vertical and nine by 16.
Let's say we wanna change it to a square.
Go ahead and click on that.
And then it says duplicate and resize here, just click that.
It's gonna open up a new tab, and there you go.
So it's the same template, the same video
but it's just been duplicated
and it changed to a square aspect ratio.
So you still have the other video as well
and it hasn't been altered in any way.
Now I'm gonna show you how you can find
royalty free stock footage and music.
This is one of my favorite features personally.
So let's go ahead and get into it.
Come over here to the left side,
you'll see there's many different tabs here.
Click the one that says videos.
So that pulls up the stock footage library.
If you're using your free and video account
you can go ahead and uncheck the two boxes here.
And that's gonna load all of the free options.
So all of these videos are free to use
and they're royalty free, which means you can use them
as many times as you want in different projects.
So if you wanna use one of these clips again
just click it and drag it onto your canvas,
you can go ahead and replace whatever is there already.
Again that pulls up the trimmer
just like if you're using your own videos.
And then go ahead and hit done.
Now, you can also do the same exact thing
with this music tab here.
That's gonna pull up a lot of different music options
that are free to use in your videos.
All right, as you've probably noticed already,
there's a lot of different options here on the left side.
So let's just go ahead and go over each one.
The templates tab, at the top lists some of the templates
that we've been looking at already.
So you can click one of these either to open a new project
or you can actually add one of these
to your current project as a new scene.
Uploads, we already mentioned,
that's where you can upload your own media.
Videos, again is the stock videos.
The image tab is gonna be your stock photos.
The music tab is where you find the royalty free music.
All right, text, here's the new one.
So this is where you can go to add words
on top of your videos.
You can go ahead and add just a blank title here
and then you can change the font
by coming up to the top, clicking on font.
And then that opens up on the left side,
this font menu here.
So you could go ahead and change the font you're using.
There's also a lot of pre-made text for you.
You've got some animated social media handles down here.
A lot of different themes, search boxes.
So this is really helpful.
The logo tab here is where you can go to upload your logo
if you didn't do it when you opened your account.
The folders tab is where you can go ahead
and organize your footage.
So for example, I was making a video about coffee,
so I made a folder to put all of that footage into.
We have some stickers here
that you can put on top of your video.
And you can go ahead and search for anything you want.
And then we have overlays.
So a really fun example of an overlay
is this confetti effect.
So if you click on that, it applies it to your video.
And as you can see,
you got some confetti falling on your video.
So this is a really useful tab here.
You can also put shapes on top of your videos or masks.
So if I click on a mask, what I can then do
is come back to my uploads tab
and drag one of my files onto there again,
I'll go ahead and trim that.
And now that footage is only showing up
in the little oval mask that we put
on top of the other video.
And then we have the collage tab
that gives you a few different layouts
for displaying a few images at one time.
And that's really all you need to know
about all of these tabs on the side.
Let's take a look
at how we can add some transitions in between scenes.
There's a lot of cool transitions on here.
So to add a transition between two clips,
you'll see there's a little box with a line through it
in between each one of your clips.
So click on that.
And then that brings up the transitions menu.
And then if you hover over each transition
it gives you a little preview of what that looks like.
So let's go ahead and click on that one.
And that as you can see it added it to your timeline.
And then if you go ahead and play that,
you can see the transition has been applied
and then you can always just click on that box again
and select a different transition.
Anytime you click on a video,
it brings up another little menu
and you can click timeline
to go into a little bit more of an advanced editor.
So the different layers that you see here
are all of the different elements that are in this scene.
So on the bottom we have the video and then as we move up,
we have the text,
a few different layers of text
and then your logo, which is in the top corner.
Let me go ahead and zoom into this editor a little bit more.
When you go to this advanced editor,
you can change the in and out times
for any of the elements in your scene.
So let's say you want this text box
to come in a little bit earlier, you can drag this out.
And then if you want it to end a little bit earlier,
you can just drag it out from the other side.
And you can do that with any of the elements in your scene.
You can also just click it and move it around.
And as you can see that textbox
leaves right before the other one does.
And then to go back to your more basic timeline,
just hit back to all scenes.
All right, so once you've got a video, you're happy with,
come up to the top right hand corner
and hit, download and share.
Then you're gonna go ahead and hit export,
and that's gonna load a preview for you.
So before you download your video,
you can watch it and just make sure everything looks good.
And now if you decide at this point
that you do wanna make different sizes
for different social media platforms
you can duplicate your video from here as well.
So you can just go ahead and click
on a different aspect ratio and then duplicate it again.
While this final preview is loading,
we're gonna head back over to the home screen
so I can show you one more cool thing you can do.
So this is a little bonus hack I have for you.
So on the home screen,
we have the pre-made templates option,
the blank canvas option
and then you'll also notice there's a text to video option.
So let's go ahead and click that
so I can show you what that does.
So you can select your aspect ratio again.
And then let's just go ahead and select
the first template that comes up.
So if you've already blogs or articles for your brand,
this is the perfect way to take the content
you've already created and turn it into videos.
This is such a handy tool.
It literally takes minutes.
You can just go ahead and copy and paste your title.
And then copy and paste the text from your article.
Hit next.
And now basically what it's done for you
is created a template using the texts
that you copied and pasted.
And then you can edit it basically
the same way we've been editing before.
So you can upload your own media
and then just drag it onto the background.
Also, if you click on the more advanced editor,
that just takes you to the editor
that we've already been looking at.
So this is a great tool, again, especially
if you have written media that you want to turn into videos.
All right, so now you know how to create eye-catching videos
for your brand, within minutes, for free, online.
But I know that's just half the battle,
there are still a few more steps
before you can actually leverage these videos
to generate sales and leads for your business.
So if you wanna learn more about that
I definitely recommend that you check
out our tutorial on marketing sales funnels next.
Be sure to give this video a thumbs up.
I hope it helped you get started
on your video editing journey.
And I will see you in the next one.