PROBABLY
PROBABLY AGREE WITH THAT. MICHAEL, I DIDN'T KNOW A RUBY
FROM A SAPPHIRE, BUT
BUT ONCE I FELL IN
LOVE WITH THE
GEMSTONES, I LEARNED
MORE ABOUT THEIR
HISTORY AND THE
LEGEND IN THE LORE
BEHIND THEM. MICHAEL
,IT'S HARD NOT TO
BECOME A GEM
COLLECTOR BECAUSE
THESE ARE THESE ARE
MOTHER NATURE'S
CREATIONS. AND ONCE
YOU OWN A GEMSTONE,
MICHAEL, YOU NEVER
THROW GEMSTONES
AWAY. RIGHT.
ESPECIALLY WHEN
THEY'RE SET IN ALL
PRECIOUS METALS LIKE
THE TANZANITE. OK,
THE MOMENT I'VE BEEN
WAITING FOR THE
TANZANITE THAT YOU
SEE IN FRONT OF YOU
IS PROBABLY ONE OF
THE MOST BEAUTIFUL
ONE OF THE BIGGEST,
MOST GORGEOUS, LUSH,
BLUE, VIBRANT
VIOLETS, RICH PURPLE
TANZANITE I'VE EVER
LAID EYES ON. AND
I'VE BEEN TO
TANZANIA. I'VE BEEN
TO THE BEAUTIFUL
GEMSTONE COLLECTIONS
IN ARUSHA. LET ME
TELL YOU, TANZANITE
THERE IS SO
EXPENSIVE MICHAEL
KNOWS WHERE TO GO
AND MICHAEL KNOWS
HOW TO PUT IT IN AN
INCREDIBLE SETTING.
SO YOU WILL HAVE A
TANZANITE THAT YOU
WILL WEAR EVERY
SINGLE DAY OF YOUR
LIFE. YOU WILL NEVER
WANT TO TAKE THIS
RING OFF. MICHAEL, I
DON'T KNOW HOW YOU
DID THIS PRICE. I
THINK THE RETAIL
PRICE IS VERY
RESPECTABLE. BUT
SOMEHOW YOU'RE GOING
TO GET IT OUT TO
EVERYONE TODAY FOR
UNDER TWO HUNDRED
DOLLARS. SO,
MICHAEL, THE QUALITY
SPEAKS FOR ITSELF. I
THINK THE COLOR IS
JUST SO MAGNIFICENT,
SO DIVINE. YOU'VE
GOT TO EXPLAIN HOW
CAN YOU DO THIS
QUALITY IN TANZANITE
FOR SUCH AN
AFFORDABLE PRICE?
WHAT'S YOUR SECRET?
OUR SECRET IS
BASICALLY IT'S BEING
OUR COMPANY WAS
ESTABLISHED IN
NINETEEN FORTY SIX.
I MEAN I'VE BEEN
HERE SINCE 1983 WITH
THE FAMILY STILL A
FAMILY RUN COMPANY.
IT'S OUR
CONNECTIONS, IT'S
WHO WE KNOW. AND IT
IS ONE THING WHEN
YOU PURCHASE A GEM
FROM ME I PHYSICALLY
PICKED THEM. THEY'VE
PICKED UP EVERY
SINGLE STONE. I MEAN
I'M BROADCASTING IT
FROM OUR FACTORY
HERE IN TORONTO SO I
ACTUALLY PICK THE
STONES MYSELF. DID
NOTICE IN THAT SHOT
THE COLOR AND THE
CLARITY OF THESE
TANZANITE WHEN YOU
GET HOME, IT'S GOING
TO LOOK BETTER IN
REAL LIFE THAN IT
DOES ON YOUR SCREEN.
I KNOW HOW TO CHOOSE
TANZANITE. I KNOW
WHAT MAKES IT
SPECIAL. IT'S A VERY
SPECIAL NATURAL.
TRICOR STONE THAT
HAS A PROPERTY THAT
NO OTHER BLUE GEM IN
THE WORLD HAS. IT
ACTUALLY COMBINES
BLUE AND RED THAT
FUTURE RED COLOR
TOGETHER. SO THE
HUMAN YOU'RE
COMBINING BOTH THOSE
COLORS TOGETHER AND
ACTUALLY HAVE A
VIDEO WHICH I WHICH
YOU GUYS HAVE, WHICH
I WAS DOING IT ON
THE MICROSCOPE WITH
A RAW CRYSTAL
SHOWING THE
SEPARATION OF COLOR
BETWEEN THE TWO. AND
THIS IS WHY EVERYONE
LOVES TANSO THAT IN
THE WORLD BECAUSE IT
DRAWS ATTENTION TO
ITSELF. THIS NOT
BLUE DIAMONDS HAVE
THIS PROPERTY AND IT
COMBINES AD HOC IN
THAT BLUE COLOR
TOGETHER. AND THAT'S
WHAT MAKES IT SO
SPECTACULAR. IT'S AN
OPTICAL EFFECT THAT
WE HUMAN BEINGS
ACTUALLY MIX THE TWO
COLORS TOGETHER.
THEY TAUGHT US THAT,
AGIA, AND THAT'S WHY
EVERYONE LOVES
TANZANITE. BUT YOU
ONLY GET THAT EFFECT
IN THIS COLOR WHEN
YOU GET THAT DARKER
COLOR. AND THAT'S
WHAT WE HAVE HERE
TONIGHT. MICHAEL,
MORE AND MORE LOOK
AT THIS RING. THE
MORE AND MORE ABSURD
THIS CRISIS, I
RARELY TALK ABOUT
PRICE WHEN I'M OUT
HERE WITH MICHAEL
VOLATILITY. BUT I
THINK IT'S WORTH
MENTIONING THIS IS
AN EXTRAVAGANT AND
GORGEOUS AND
OVER-THE-TOP
TANZANITE THAT
YOU'RE GETTING AT A
REALLY AFFORDABLE
PRICE. REMEMBER, WE
OFFER FLEX PAY AS
WELL SO WE CAN HELP
YOU FINANCE THIS
PURCHASE ON YOUR
MAJOR CREDIT CARD OF
CHOICE OVER THE NEXT
THREE MONTHS. IF
YOU'VE GOT THE HSN
CREDIT CARD, WE CAN
GIVE YOU FOUR
MONTHLY PAYMENT
PLANS. SO WE'LL FIND
A WAY TO GET THIS
OUT TO YOU. BUT IF
YOU ARE A TRUE LOVER
OF TANZANITE, IF
YOU'VE ALWAYS WANTED
TO OWN TANZANITE,
COME ON IN. WE'VE
GOT A MATCHING
NECKLACE. WE'VE GOT
A MATCHING PAIR OF
EARRINGS. IT'S OUR
ONLY TANZANITE IN
THE SHOW. BUT LET ME
PULL THIS OFF AND
I'M GOING TO GIVE
YOU A NICE FULL TOUR
SO YOU CAN SEE
MICHAEL, THIS IS TOO
CARATS OF TANZANITE
IN AN INVISIBLE
SETTING. LOOK AT THE
PEAR SHAPED TABLE.
IT LOOKS LIKE ONE
BIG PAIR CUT STONE
FROM ACROSS THE
ROOM. SO YOU GET
THAT IMPACT, YOU GET
THAT HELLO TANZANITE
KIND OF IMPACT AND
THEN A BACK ALL
FULLY FINISHED UNDER
GALLERY. YOU'VE
SOLID STERLING
SILVER, PALLADIUM
ALLOY. SO ALL
PRECIOUS METALS, ALL
NOBLE METALS, YOU'VE
GOT THE TWO TONE
LOOK WITH THE YELLOW
GOLD TONE ACCENTS.
BUT WOW, LOOK AT THE
LEFT. LOOK AT THE
PRESENCE ON THIS
RING END TO END.
IT'S NEARLY AN INCH.
MICHAEL, THIS IS
THIS IS A
SHOWSTOPPER OF A
TANZANITE. IT REALLY
IS. AND THE REASON
OH, HOW DO WE
ACHIEVE THAT SETTING
THAT YOU'VE JUST
MENTIONED? IT'S
BECAUSE WE USE PEAR
SHAPED OVALS. MAKIS
IS NOW WHEN YOU'RE
PURCHASING A
CLUSTER, LADIES
GENTLEMAN, YOU DON'T
JUST LOOK AT THE
TOTAL WEIGHT. YOU
LOOK AT THE
INDIVIDUAL SIZE OF
THE STONES IN THE
ACTUAL PIECE. SO LET
ME BREAK IT DOWN FOR
YOU. THE PAIR OF
SHAPES, THERE'S TWO
OF THEM. THERE'S
FIFTEEN POINTS EACH.
THEY'RE THE SMALLER
STONES, EVERY OTHER
STONES, THE OTHER
PAIRS, THE OVALS ARE
COMING IN AT TWENTY
POINT THE FIFTH OF
THE CARAT. SO IT'S
WE'RE USING STONES.
WE'RE CLUSTERING
DIFFERENT SHAPES.
BUT SMARTLY WHAT
WE'RE DOING IS WE'RE
MAKING A LARGER. WHY
IS THAT IMPORTANT?
YOU GET MORE COLOR
WITH A LARGER
INDIVIDUAL STONE
THEN WHEN YOU
CLUSTER THEM
TOGETHER. OH, SAY
GOOD NIGHT. THAT I
MEAN, LOOK AT THAT.
WHAT'S ON YOUR
SCREEN? I CAN'T TAKE
MY EYE. OH, MY GOSH.
THINK ABOUT THE
SATURATED VELVETY
BLUE INDIGO COLOR
THAT IS SO RARE AND
SO HARD TO FIND. IF
YOU WANT A TOP OF
THE LINE TANZANITE,
IF YOU WANT THE BEST
OF THE BEST, IT
DOESN'T MATTER HOW
WE SHOOT IT, WHETHER
IT'S A CAMERA ACROSS
THE STUDIO, WHETHER
IT'S ON MY FINGER,
WHETHER IT'S ON OUR
BEAUTIFUL MODEL.
ANGIE, THERE IS NO
DOUBT THAT WHEN YOU
GET THIS TANZANITE
ON THAT COLOR SPEAKS
FOR ITSELF AND IT'S
ALL ABOUT COLOR.
RIGHT, MICHAEL? WHEN
IT COMES TO
TANZANITE, THIS THIS
IS THE ONE THAT YOU
WANT. IT REALLY IS A
MATTER OF FACT. THEY
FOUND THAT VIDEO
THAT WE CAN SHOW AND
IT ACTUALLY WILL
SHOW THE ACTUAL
OPTICAL PROP, THE
SCIENCE BEHIND
TANZANITE. NOW
HERE'S THE RAW
CRYSTAL TIMES AND
THERE I AM WITH MY
MICROSCOPE THAT
INSTRUMENT IS
SEPARATING THE TWO
COLOR COMPONENTS. IT
IS THE ONLY GEM IN
THE WORLD THAT
COMBINES A WARM
COLOR AND THE COOL
COLOR AT THE SAME
TIME. THAT'S WHY
OPTICALLY HUMAN
BEINGS ALL OVER THE
WORLD, IF YOU SHOW
THEM A TANZANITE,
EVERYONE TAKES A
SECOND LOOK AT IT,
MALE AND FEMALE.
EVERYONE LOVES IT
BECAUSE IT'S
COMBINING
SUBCONSCIOUSLY. YOUR
IS SEEING THE RED
AND THE BLUE BUT
YOUR EYE BECAUSE THE
CONES OF THE RODS WE
ACTUALLY STUDIED THE
SERGIY. IT MIXES
THOSE TWO COLORS
TOGETHER. BUT YOU'RE
LOOKING FOR
SOMETHING THAT'S
COOL BUT IT'S HOT AT
THE SAME TIME. IT'S
LIKE THE SUN THAT I
LOVE, YOU KNOW, WITH
THE COLD ICE CREAM
IN THE HOT SPOTS.
AND THAT'S THAT'S
EXACTLY WHAT Y'RE
GETTING VISUALLY
HERE. THOSE TWO
THINGS COMBINED
TOGETHER. AND THAT
IS THE SCIENCE WHY
EVERYONE WANTS HANDS
ON IT. BUT IT ONLY
WORKS WHEN IT'S THAT
COLOR. AND MAN, WE
GOT A COLOR TONIGHT
AND THIS IS ALL WE
HAVE. SO WE START
WITH OVER THREE
HUNDRED AND I THINK
WE'RE DOWN TO ABOUT
JUST OVER TWO
HUNDRED NOW. SO LET
ME CHECK SIZING FIVE
THROUGH 11 AND WHEN
YOU DOVE INTO THIS
RING YOU'RE GOING TO
BE SO IMPRESSED. THE
COLOR CHECK CLARITY
CHECK. SOMETIMES YOU
SEE SOMETHING IN A
TANZANITE THAT'S A
LITTLE PALE OR IT'S
A LITTLE LIGHT, IT'S
A LITTLE FADED OR
IT'S A LITTLE
CLOUDY. THIS CLARITY
REALLY SPARKLES. IT
REALLY POPS. YOU CAN
SEE THE DEPTH OF THE
STONE. LOOK AT THESE
FANCY CUT STONES.
THIS IS NOT ONE
SOLITAIRE IN AROUND.
YOU GET PAIR, YOU IT
OVAL, YOU GET MARKI,
YOU GET THE
BEAUTIFUL PEAR
SHAPED TABLE THAT
LIFTS AND POPS UP
OFF YOUR FINGER. SO
IT GIVES YOU THAT
INCREDIBLE
DIMENSION. IT GIVES
YOU AN INCH IN
LENGTH. SO IT'S VERY
SLEEK YET SO
STUNNING. AND WHEN
YOU ADD ON THE
MATCHING EARRINGS OR
THE MATCHING
PENDANT, WE HAVE
THESE COMING UP IN A
MOMENT FOR YOU. BUT
JUST TO KIND OF
THINK ABOUT MAYBE
TREATING YOURSELF TO
A TANZANITE
COLLECTION THAT
EVERYONE WILL BE
ASKING YOU, WHERE
DID YOU GET YOUR
TANZANITE? SO LET ME
JUST ASK YOU THIS
QUESTION. IF YOU'VE
IF YOU'VE SHOPPING
HERE AT HSN OR
AROUND THE WORLD OR
AROUND THE US FOR
TANZANITE, LET ME
JUST ASK YOU WHERE
ON EARTH COULD YOU
FIND A TANZANITE
RING OF THIS
MAGNITUDE OF THIS
SIZE, OF THIS
QUALITY AND THIS
LOOK ANYWHERE NEAR
THIS PRICE? MICHAEL
NOER, YOU'RE NOT
GOING TO FIND AND
WHEN YOU GET THE
PRICES DISHONESTLY,
YOU GET COLORS. YOU
SAID IT A BIT MORE
WASHED-OUT NOT HERE.
THE CLARITY IS THE
COLOR AND POINT OUT
THE STONE THAT THIS
MISMATCH THERE NONE.
I DID THAT MYSELF.
SO THAT'S WHAT MAKES
ME UNIQUE, FOLKS, IS
I ACTUALLY WORK IN
THE FACTORY. I
ACTUALLY PUT THIS
COLLECTION TOGETHER.
I TAKE THESE STONES
MYSELF. I KNOW HOW
GOOD THOSE STONES
ARE BECAUSE I'M A
GRADUATE GEMOLOGIST,
TRAINED. I HAVE
PICKED THESE STONES
AND I KNOW WHAT I'M
DOING AFTER 40 YEARS
.SO FOLKS, IF YOU
WANT QUALITY, WE'RE
DELIVERING. AND YOU
KNOW WHAT? THAT'S
SOMETHING TO REALLY
CONSIDER. EVEN IF
YOU ARE A BIG GEM
COLLECTOR, YOU'RE A
FAN OF GEMS. YOU
LOVE JEWELRY. I
REALLY WANT YOU TO
CONSIDER WHERE YOU
SHOP FROM YOUR
GEMSTONES. MAKE SURE
THEY'RE FROM AN
ACCREDITED JEWELER.
MAKE SURE THAT THAT
IS A RETAILER THAT
HAS A HISTORY AND A
LEGEND BRINGING YOU
THE VERY, VERY
FINEST IN GEMSTONES.
WE ARE ONE OF THE
LARGEST PURVEYORS OF
GEMSTONES HERE IN
THE US. WE'VE BEEN
AROUND FOR MORE THAN
40 YEARS. WE'RE NOT
GOING ANYWHERE.
MICHAEL. VOLATILITY
HAS BEEN AROUND FOR
NEARLY FORTY YEARS.
THIRTY SEVEN YEARS
IN THE INDUSTRY,
TWENTY YEARS ON
TELEVISION. SO
HE STANDS BEHIND HIS
PRODUCT. HE ALSO
GIVES YOU A ONE YEAR
WARRANTY AS WELL. AS
OUR HSN GUARANTEE.
YOU ALWAYS HAVE
THIRTY DAYS TO GET
IT HOME. TRY OUT,
TAKE IT FOR A LITTLE
TEST DRIVE. YOU WEAR
IT IN THE SUN, WEAR
IT INDOORS, TAKE IT
OUTDOORS AND SEE IF
EVERYONE JUST
DOESN'T FALL