Hey what's up guys it's Rob here in this video I want to talk about thumbnails
and how you can actually A/B test your thumbnails super easily using TubeBuddy
before I dive right into my screen and show you how to do that using TubeBuddy
I think it's really important to understand how important thumbnails are
right now to get more views to your videos if you listen to any of the
YouTube experts right now they're just talking all about thumbnails how they
can double down on thumbnails how they're A/B testing thumbnails how
they're testing different formats of thumbnails this is really key to getting
all those views for your videos okay so now let's go into TubeBuddy first of all
you will need the TubeBuddy legend plan to use the a/b test feature now here is
the nice thing is that you don't have to pay for that legend plan for the first
month you can test it out and try out the a/b test feature by going down into
the description of this video to get a free trial of the TubeBuddy legend plan so you can
start using the a/b test feature for your channel right away if you're new to
using TubeBuddy then you'll just have to take a few seconds to install it to your
YouTube channel once you've done that then you'll see at the top right here
right beside the upload a video button a to buddy drop-down so just go ahead and
click on that and then open up the drop-down to website tools you'll see A/B
tests right here click on that and that'll open up a new tab inside of your
TubeBuddy account this here is the manage A/B tests page you'll see that I
already have an a/b test happening right now so what I'll do is I'm gonna create
a new A/B test so click this green button that says create A/B test and
there are a couple quick steps here that we need to take before this A/B test
goes live so the first thing is that I'm gonna select which video I want to run
this test on and so I want to run it on this latest video that I just uploaded
yesterday right here click on that and then the second decision I have to make
is which type of tests would I like to run would I like to run just a thumbnail
CTR tests basically just changing the thumbnail there is another test that you
can do which is the metadata test this is more for advanced users that want to
test more than just thumbnails this is for users that want to test titles
eggs and descriptions all in a single test this is definitely for more
advanced YouTube managers and creators so I would highly suggest that you just
go with the thumbnail CTR test CTR meaning click-through rate if you are
interested in getting a tutorial on metadata tests let me know in the
comments and I will be happy to create a tutorial video for you on how to use
that properly so I'm gonna click on select on the thumbnail CTR test option
so the next thing that you need to select is how long would you like to run
this test for the first option is to run it for a set number of days 14 days 30
days 10 days whatever you want you can run it for a set amount of days the
second option which I prefer more is to run it until the click-through rate is
statistically significant with this option this A/B test will run until one
version of the test has a 95% or better chance of outperforming
the other version of your thumbnail in the long run and also when both the
original and the variation of the thumbnails have at least 500 or more
impressions this version can be as quick as two days that's the minimum length of
this version of the a/b test if you're getting enough views on your video or
can last weeks depending on how many impressions your video gets and it's
also very important to understand that the winning version of your thumbnail
will automatically be set once the statistical significance is achieved
meaning again there is one version of your thumbnail that has a 95% or more
chance of outperforming the other version so I'm gonna select the this
version which is to run until the click-through rate is statistically
significant so there it is I've decided the three things that I need to decide
on whenever I create an a/b test for any of my videos using TubeBuddy the first
decision is which video would you like to run this test on so I've chosen that
video what type of A/B test am I going to run is it just for thumbnails or is
it for every all the metadata the tags the title the
description for this version I am only running the test on the thumbnail and
then the last thing that I needed to decide was how long would I be running
this test for would I be running it for a set amount of days or until there is a
statistically significant winner based on the number of impressions my video
gets and also how that video is performing so again 95 percent or higher
chance of one of the two versions outperforming the other one alright once
I'm set there I'm gonna click on continue now I'm at this page where I'm
gonna upload the other version of my thumbnail so it's already picking up the
one that is already set as the thumbnail as it is right now so I'm gonna look at
my thumbnails this is the two variations that I'm gonna be testing same picture
same everything the only thing I'm changing is the text the original
version says update week two and then the variation says a remote life update
quick plug on easil.com go check them out this is my favorite graphic design tool
its cloud-based just go to easil.com there's a link down in the description
so once I've designed both of these thumbnails I download it I go back to
this page I click Choose file I know that this is the file right here so I'm
gonna like that it's gonna upload and there we have it we have the two
versions we have the original version and that we have the test variation
version now I'm just gonna click start test and there's gonna be a pop-up that
says are you ready to start the test thumbnail will be applied to your video
at midnight Pacific Standard Time which is the timezone that I'm in it will then
alternate between the test and original every 24 hours while the test is running
good luck so at this point I just need to click yes start the test it's
creating and it's live there it is you're A/B test is now running alright
hopefully that was helpful and if you have any questions leave me a comment
down below and if you want to test out to buddy just go to TubeBuddy.com/ROB
and I'll see you in the next video bye bye