While the launch of the Apple Pay service
will take place within this month,
a great interest is emerging as to where the pilot service will start.
In this regard, we have compiled a summary of where Apple Pay is used
and how partners are preparing.
While the introduction of Apple Pay is getting closer,
interest in Hyundai Card-related promotional materials has recently been leaked.
Hyundai Card is no longer an exclusive contractor for Apple Pay,
but it is actually the first to sign a contract with Apple
and the last, which was considered impossible.
Crossing the gateway together, in a survey last month,
6 out of 10 people said they would use Apple Pay with 'Hyundai Card'.
The industry is closely watching how Hyundai Card's issuance
rate will change once the service actually starts.
It is only natural that Hyundai Card,
which made the biggest bet on the introduction of Apple Pay, will enjoy the preemption effect.
Hyundai Card CEO Jeong Tae-yeong,
who played the most leading role in the introduction of Apple Pay,
received attention by leading a performance
by inviting foreign superstars to Korea,
which was previously considered impossible, through the Hyundai Card Super Concert.
Esily was evaluated as not being able to take care of it.
But Apple Pay is a completely different story.
It is more likely that Apple Pay would not have been possible even after unification
if Hyundai Card's CEO
Jeong Tae-young had not shown leadership like this.
This is because it was seen as a point of gaining something bigger through ‚Äòself-sacrifice‚Äô
as it became known that the exclusive contract that was made difficult for the introduction of Apple
Pay in Korea was immediately abandoned.
What Hyundai Card has is not simply being able to service Apple Pay first.
Challenging the impossible, leadership that achieved what was not possible in the industry,
coexistence through self-sacrifice, and above all,
the MZ generation gained the best trust and confidence.
Here, you can now take care of the actual issue of the card.
It seems more exciting than the drama on the one hand.
In the market, it is known that some of the other card companies have also started working behind the scenes of Apple
Pay and have started contract procedures with Apple.
Among them, in the case of Kookmin Card, we updated Q&A related to Apple Pay. In the content,
it is emphasized that not only Hyundai Card can be registered and used in Apple Pay,
and that other card companies can also use Apple Pay,
and since a new contract is required,
Kookmin Card cannot be used for the time being considering the period.
It implied that behind-the-scenes work was being done
along with the fact that this was not possible.
In addition, it is known that several card companies are in contact with Apple,
and we will inform you when the news is updated.
Now, once Apple Pay starts, where will it be available?
First of all, online and offline payments are available at the Apple Store Garosu-gil, Jamsil,
Yeouido, Myeong-dong and the Apple App Store.
It is known that final tests are currently underway for each branch.
Of course, it can also be used at Gangnam and Hongdae stores,
which are scheduled to open this year.
It is also known that it will be available at Apple
official resellers and official service centers.
Lotte is among the companies that are actively leading the introduction of Apple
Pay in the distribution industry.
If you had seen the video related to the Apple Store Jamsil branch, you would have understood it at once.
Lotte is fully prepared to use Apple Pay in all of its affiliates.
Lotte Department Store, Lotte Shopping, Lotte Mart, Lotte Super, Lotte Himart,
offline, and online at Lotte On will also be able to accept Apple
Pay payments with the start of the Apple Pay service.
On the other hand, Shinsegae Department Store, the rival of Korea's distribution industry,
as well as affiliates E-Mart and Starbucks, are planning to wait and see the introduction of Apple Pay.
Since it is a family relationship with Samsung Electronics,
it seems difficult to show the easy choice.
In contrast, Homeplus is ready for Apple Pay.
There are some people who know Homeplus as a Samsung affiliate company.
It was a joint venture between Samsung and Tesco
at the beginning of its establishment,
but now MBK Partners is taking over and operating it, so it has nothing to do with Samsung.
Many companies, including Costco and Hyundai Department Store,
which were expected to be introduced first, are also preparing to introduce Apple Pay.
In addition, most convenience stores equipped with NFC terminals,
including Mega Coffee, Amas Bean Coffee,
Angel-in-us Coffee, Dunkin' Donuts, Krispy Kreme Donuts, Lotteria,
McDonald's, Burger King, GS25, CU, and 7-Eleven,
as well as IKEA and Apple Pay will also be available in Baedal Minjok, where the service was leaked.
Perhaps the most useful place to use is the Korea Post Office,
and it seems that it can be used at post offices across the country.
Since the Korea Post is already an official affiliate of Visa's contactless payment, overseas
Apple Pay is already available.
With the start of the Apple Pay service,
attention is focused on whether the post office will be officially used.
If there is one regrettable thing, it seems
that the direct service is still difficult with the transportation card, but first of all,
it seems that T-money, Korail, and Busan Transportation Corporation are considering introducing it.
It is known that KORAIL is reviewing the easy payment service of its subsidiary's prepaid
transportation card 'Rail Plus' and Apple's iOS compatibility.
The introduction has already been reviewed since last year,
and the timing of introduction is expected to be decided while watching the situation
after the start of the service.
In Busan, where Apple Pay was expected to be introduced due to the EMV contactless logo,
the tagging mark of the station gate was recently changed.
The traffic corporation said it was to prevent confusion,
Busan Transportation Corporation's new
gates are scheduled to be installed at 114 stations
and 1200 by the end of this month,
and they are equipped with EMV functions,
but they have not been activated yet.
However, it is said that NFC payment method will be introduced in the long run.
Now, I briefly summarized the status of Apple
Pay preparations, and I will prepare
and deliver additional news as soon as they are organized.
thank you
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