Hey what's up it's Rob here, today I want to share with you a test that I'm gonna
be doing starting today to see whether or not
creating and uploading native videos to LinkedIn every single day for the next two weeks
is going to increase my profile views, my post views and my search appearances
before I get into sharing my screen and sharing the parameters of this test a
couple of quick announcements that I want to share with you, as well first
this is a test that I'm gonna be doing on LinkedIn but you might be seeing
this video on YouTube, on IGTV or maybe even Facebook and Twitter and that's because I
am totally repurposing this content, second I'm gonna be using my channel for
the purpose of this test so if you're gonna be doing the same thing and trying
to do the same test on your channels the results can vary - I just want to say that
because hopefully your results are better than mine, but they will probably
be very different - third this is a two-week test but the only caveat is
that I'm not going to be posting on the weekends - this will likely skew the
results versus posting every single day that has a lot to do with algorithms and
the momentum of posting - I'll get into that as we go on but I just want to make sure
that you understand that in case you don't see a video from me on the
weekends - it's not because I gave up or stopped the testing or anything like
that - I just choose not to go on LinkedIn on the weekends it's a work-life balance
thing - it's definitely a choice that you can make as well - if you're posting every
single day it's not necessarily a good thing it depends on your engagement and
again that's something that I will speak on as we go on with this test - also two
quick announcements - first thing - Thinkific now has LinkedIn live you're gonna be
seeing some live content coming from the Thinkific LinkedIn page - the company
page - I want to say big thanks to my friends at LinkedIn and also Geige Vandentop
who is the co-founder at Streamyard for putting in a good word for us - I just
ran a quick test by going live with Thinkific's company page on LinkedIn
this morning and it went super smoothly so stay tuned for some more cool content
coming from the Thinkific LinkedIn Company page - that's a very big mouthful
also a second announcement - in partnership with Brian Schulman who you
might already know he is one of the OG's inside of LinkedIn - he's doesn't work for
LinkedIn but he probably should almost be working for them at this point - he is
one of the OG's he's been creating content on LinkedIn almost every single
day for the last 15 years we have just launched our course together called the
LinkedIn PowerUp Masterclass - we'll be covering LinkedIn basics, content
strategy, video strategy, community and engagement, LinkedIn videos, LinkedIn live
and everything in between - live classes are going to be starting from October
7th all the way to October 11th - it's gonna be all recorded as well in case
you missed it but you can click the link right above or below this video to get
more information and to register - ok so now for the challenge - so the challenge
is going to be for the next two weeks from September 4th to September 17 - I'm
gonna be posting one daily video every single day - part vlog, part tutorial, part
update, part behind-the-scenes of my day working at Thinkific or events or
workshops or everything in between so I'm gonna be posting one native video
every single day at the end of the challenge I'm going to be sharing all
the stats and all the numbers and how that all worked out as far as page views
profile views and also my search appearances organically - also I'd love to
continue making daily videos after the two weeks as long as they're bringing
value so this is something I'd really like to learn is what is a sweet spot of
the length of videos, the frequency of posting, and all those intricacies, I'll also
be doing some tests on using captions versus no captions
sharing my screen or just talking head like this and report back to you as much
as I can throughout the two weeks but definitely a big roundup video post at
the end of the two weeks of all the things that I've learned and came away
with I'm gonna be super transparent with you and sharing with you the stats and
the numbers - I always get asked to like hey Rob how often should I be posting
videos on LinkedIn? In general my answer is the more videos, the better especially on a
platform like LinkedIn that really loves videos, the algorithms love videos on
LinkedIn - they're trying to get on top of videos by releasing LinkedIn LIVE now - you may have noticed
that you're gonna see a lot more video on your feed from the people that you're
following - but there's a big big big big big BUT - is that if you are posting a lot
of videos you need to still make sure that you're delivering value not just
taking up space on the feed - more importantly than the number of videos
that you are posting is the engagement and also watch time - now if you are
posting a lot of videos but the watch time is very very short meaning people
are not watching your videos all the way through or even a majority of your
videos - if you are not getting long views on your videos and engagement on your
videos then LinkedIn sees that as a weak video - I'm gonna say it there are weak
videos there are a lot of content creators that I see that are just
posting things that really bring no value and that's fine I totally
understand that we are all experimenting and testing what kind of
content - what kind of formats work on LinkedIn but you need to make sure that
you are bringing value to the videos - now LinkedIn and all the other platforms
YouTube included, Facebook, and Instagram want to make sure that the watch times are
long because they want to make sure that their viewers are staying on the
platform for as long as possible - when viewers are staying on the platform then
that means that they can then monetize that viewer for longer, they can run ads
to that viewer and also - it means that that viewer is not going off to a
competing platform, they're staying on LinkedIn and not going to YouTube or
they're staying on YouTube and not going to Facebook and vice-versa
so it is a competition - you need to understand what the platform wants to
accomplish at the end of the day and where you fit into that equation and
where your videos fit into that equation - post as many videos as you want - at this
point at least post one video a week minimum - that way you are top of mind you are
consistent if you're just starting out keep them to 90 seconds or shorter on
LinkedIn because there is a shorter attention span versus say YouTube - people
that are watching YouTube videos are in the mindset of binge
watching - people that are watching videos on LinkedIn are not binge-watching
they're typically on coffee breaks, they're commuting, they're scrolling
really fast - you got to make sure that you are using captions for example
because a lot of people that are watching videos on LinkedIn have the
volume off - so these are some quick tips that I just want to share I don't know
how I ended up here and talking about that but I just want
to share that with you - so there you have it that's video number 1 see you
tomorrow make sure that you connect with me on
LinkedIn or Instagram or Subscribe to my Youtube channel or all of the above you
You can find all of the links above or below this video in the captions or in the
description - see you tomorrow for video number 2. With influencers that we work with
it's not just like hey here's a free account right here's some
swag go post - we'll typically do other things, co-marketing, we'll co-create
content with them, if they're doing an even, then we may sponsor that event or
fly down - will do those kinds of things so so we're more
relational in the way that we approach.