hey craters we thought we'd do a video
about advertising at YouTube I'm sure
some of you have questions in light of
the fact that in the last month has been
reported that some brands have paused
their ad campaigns so I have folks who
are working on this project for some
more background and thought I'd shoot a
quick video to give you some context if
you're an advertiser you may not want
your brand and ads to run on any video
on YouTube there are certain ones that
you think or a better match for your
brand than others figuring out if it's a
good match or not is pretty hard
ultimately the way you can think about
it is we had 400 hours of video uploaded
every minute to this platform and then
we have all of these advertisers that
are interested in reaching the great
audience that we have and being
associated with the best video matches
with their brand possible and so we have
to have a system to figure out okay is
this video appropriate for advertising
and in order to do that at scale we
build you know machine learning and
algorithms to analyze large amounts of
content in a very short amount of time
in order to do that like it's never
perfect so we're constantly tuning it
and what do we mean when we say tuned
well we'll we'll run the filter over a
bunch of videos and see what the
predictions are and then when we find
that they're wrong we can then go back
and improve the logic behind that
process so that a if we think a video is
appropriate for advertising it truly is
and B if we think a video is not
appropriate for advertising it really
isn't
and so that tuning is basically looking
and finding when it's getting it right
when it's getting it wrong and then
constantly improving it we feel like we
made good progress
and in the last few weeks we've been
really spending a ton of time really
doing a lot of tuning on this thing
and in the near future you'll be able to
see in creator studio within your
monetization status whether or not you
know a given video has been determined
to be sort of monetizable or not and you
can appeal that process and that's
actually really helpful not only for you
if you feel like hey this this is a
totally brand friendly video I can't
imagine why an advertiser wouldn't be
interested in being associated with it
well that process that appeal process
will then help us continue to train the
the algorithm to determine more
accurately if the video is appropriate
one of the things that you may want to
think about is the title and thumbnail
for your video so if it's been
demonetised you may want to think about
okay if I were the marketing manager or
the CEO of you know filming blank big
brand is this the thumbnail and title
and video that I would want my logo and
company message associated with and if
the answer is no then you may want to
think about that title and thumbnail and
video or you know you could decide hey
this is this is the message I want to
give if that's not right for an
advertiser you know that's that's that's
my prerogative which is totally cool the
other thing I would share is that we're
trying to build a long-term platform for
advertisers and creators and viewers and
in order to do that we actually think
the current ad system is fantastic and
has done a great job for many many
creators and advertisers but it's not
the whole story
so we've lately been doing a lot more
experimentation around things like
ticketing so how can we make it easier
for you to promote an event and and sell
tickets for that event
another example is super chat where if
in a live stream you want to enable
viewers to buy virtual goods
they can do so and you can earn
significant revenue from that same bid
is another example where we support
brand integrations where it's not just
kind of putting an ad in front of your
video but more you creating a video with
the brand with some more context in mind
more of a one-to-one relationship with
the advertiser so we'll keep working at
it but we really appreciate everyone's
patience we know that you know it's a
it's a bit frustrating not knowing
what's what's going on and what all this
is about
so hopefully this kind of gives a little
bit more context and feel free to leave
any questions and feedback in the
comments will definitely be reviewing
all of it and we'll respond to as many
of them as we can
thanks