Hey, guys, it's Liv here
from Neighbourhood, and welcome to our April HubSpot update.
We're stoked to bring you the latest
episode of What's New in HubSpot from back inside the studio today.
Before we kick in to the update, we wanted to let you in on some news. We're
now Brisbane's one and only hotspot user group. With massive shoes to fill after
the folks at crocodile marketing passed the baton as of 2021,
we're stoked to have the opportunity to connect with you and hopefully impart
some of our knowledge and findings from the last few years in the industry.
Our first HUG event, "how to generate buzz, leads and sales
with an inbound marketing campaign", is fast approaching.
On Wednesday, the 26th of May
at 9 a.m. Australian Eastern Standard Time.
So if you want to discover a cheaper, easier and more effective way to market
to your prospects and hear each and every step of Neighbourhood campaign process,
join myself and special guest HubSpot channel manager Imanol Ortiz
by registering through the link in our subscription.
We've got heaps of exciting updates for you this month as HubSpot continues
to make changes left, right and centre to ensure that you can
better market, sell to and service your customers through 2021.
But how will you know about them without
taking the time to search and discover them for yourself?
Well, that's where we come in.
Let's run through each of HubSpot updates made in April and how you can better use
them to better find, sell and keep your people in the months ahead.
So if you're ready, let's jump in.
First off, HubSpot has made a highly
anticipated new addition to their suite of products.
A brand new hub, operations hub! Operations Hub provides you
a unified platform that connects apps, cleans customer data and automates your
business processes under one central CRM platform.
Now, before we get too ahead of ourselves,
there are three main sectors to be aware of as part of this new hub.
The first is data quality automation
inside workflows, allowing you to standardise any data inside HubSpot.
If you're looking to import a load of contacts at once and are aware
that the import may not have clean data associated with all of it,
you can select the option inside workflows to format the data. In here,
you can choose any property to format
and then select the format that you're looking for.
For example, if you need all first names imported to be capitalised or all states
and territories to be abbreviated, you can do this inside here.
Another feature of operations hub, which is free to all accounts is
data sync. As opposed to a trigger based integration like Zapier,
operations Hub now provides a slick new place for you to sync your apps
with HubSpot updating and transferring data every five minutes,
reducing the number of different integrations set up by you externally
and all the extensive data cleaning workflows.
The third feature to get excited about, and one of the most powerful features
HubSpot has ever released is programmable automation.
With this, next time you add an action
to any workflow, you can select custom code, which will allow you to completely
customise the workflow through editing the JavaScript to do anything you need.
Some examples could be managing tickets
against service level agreements, assigning deals or tickets to reps based
on free capacity, or updating revenue forecasts
when closed dates meet. The opportunities
and potential impact to your business really is enormous.
HubSpot are running a 14 day free trial, so get in while it's hot.
If you have any questions about how you can maximise this new hub, let us know.
We'd be happy to help you out. Now for Marketing Hub.
In days of old the tasks tool was solely used by sales teams
to help stay on top of their growing to do list.
But now excitingly, HubSpot is sharing the love as this tool
has extended to marketing teams too. Marketing tasks is a centralised
channel for communication and a shared space to track campaign progress.
In the campaigns portal,
you can create and assign tasks, add due dates, link assets, write notes and track
progress all in one space to guarantee your campaign success.
And hey, you don't even have to leave the tap you're working in as you can
access the collaboration sidebar no matter where and marketing hub you are. As well,
tasks are also visible in the reinvented calendar, including campaign information
like marketing assets, tasks and which dates are scheduled for.
Next up, let's talk about the latest in CMS Hub.
First cab off the rank,
I'm sure we can all agree that manually downloading and uploading individual
images from your old website and around the net can be a drag.
So in getting your website alive and kicking as quickly as possible use HubSpot's new bulk
image import feature by simply writing in any external email into the file sidebar.
All images will then be uploaded to the files tool for fast retrieval.
Another shiny new feature of the CMS hub
is the ability to filter and search for files by file type.
If there's one mistake I make over and over again, it's uploading a bunch
of files to HubSpot with great intentions and then having to re upload them a week
later after I realised that I can't find them...
But the latest feature update,
you can search and filter by file type to find images, videos and more.
Just add in a keyword or an extension
and Bob's your uncle! Next in the CMS, those
of you looking to host a blog through HubSpot can rejoice in HubSpot's new blog
onboarding experience, which mirrors the seamless experience you
get when setting up a website page or a landing page.
So prepare to say hello to a polished website and
new sales sooner. Last for the CMS,
HubSpot have added eight new starter
landing page templates, giving you a wider breadth of choice
for creating an engaging, effective conversion point.
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Now it's time to head into all that's new
in sales hub. Hubspots new conversation
intelligence tool empowers you to coach your team with cool data and insights.
Automatic recording, transcription and call analysis will help you better understand
where your team's calls are going well and where there's room for improvement.
Conversation intelligence also has Zoom
integration and allows you to track when specific keywords are mentioned.
Keyword mentions and then automatically logged and available in hubspots
report builder for simple processing and therefore meaning that you can analyse
more calls faster to help you identify and recreate patterns of success.
Next up in sales hub HubSpot have simplified the calling widget so you can
immediately place a call to a number with previous settings,
go to a pre call screen to add notes
and adjustments and drag and drop as you like. As well,
you can bid Excel farewell by implementing
forecast submissions to give your leadership team a custom CRM integrated
look into where you think the team will land.
You can submit a forecast of your
anticipated monthly and quarterly closings directly in
HubSpot. Also live now in Sales Hub,
you can finally see where all your objects
are in your workflow, giving you the ability to better see the bigger picture.
You can view exactly where objects are in the workflow, including objects waiting
at a delay, giving you more visibility into the customer journey and making it
easier to edit, delete and update your workflows to align with your strategy.
Now, last but not least, it's time we checked out the latest
in service hub. In the same way as many features this month,
the Chat Flows Tool has had a facelift
for user navigation consistent with HubSpot other editor tools.
HubSpot have added a horizontal navigation bar, expandable build and display tab
settings and the chat widget all to help keep things in order and sensical.
Last of all, you can now send an email to someone without completing the task
associated with that email send, giving you far more control over your
processes and more time saved to get on with the things that matter -
playing with the office dogs, annoying your desk neighbours - the essentials.
So that's my update for this month.
I do hope you enjoyed these updates
and are excited as we are to start implementing them today.
But remember, if you ever need any extra
help, ensuring you're making the most of your HubSpot investment.
We're just a phone call away.
If you need someone to tell you where you
might be going wrong and HubSpot what you can improve on or what you're not using
to its full capacity, sign up for a portal audit today.
These are completely free, so
there's absolutely no excuse not to.
But for now, that's all for me. Happy, Hubspotting.