- Content marketing is still one of the cheapest
and most effective ways to get targeted visitors
hitting your website on a regular basis, and according to
HubSpot, marketers would prioritize blogging after it's our
"thirteen x" more likely to see a positive ROY.
Hey everyone, I'm Neil Patel; and today, I'm going to
break down the beginners guide to content marketing in 2020.
(bouncy tune)
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Step one: Define your goals. What is your niche? What type
of content are you looking to create? What do you want to do
with your content? If you don't understand the type of
content that you want to create, you're not going to do
a good job. Everyone thinks it's just about your audience,
but you're the one creating and writing it. If you don't
write content that you're passionate about, that you love;
it won't come across as great content and it won't do well.
So you got to first figure out, what do you want to write
about that you think people want to hear?
And that leads me, into the second tip.
You need to research your audience. You need to come up
with audience persona's. What question's is your
audience asking? What problem's do they have that you can
help solve? How can you provide value to 'em?
And by knowing this, it ensures that none of you
writing content that you love, but also that other people
want to hear about, which will help you rank higher as well.
And you're probably also trying to figure out "hey, how do
I figure out what problems people have?"
Well, type in any keyword within your vertical; your niche,
into UberSuggest. Go onto the keyword ideas reports,
click on "questions", it'll show you all the questions that
people are typing. These are the issues, problems people are
having, and by you looking at this keyword base, it'll help
you figure out "alright, these are the problems people are
facing, maybe I will enjoy writing on some of these topics."
Tip number three. Do your keyword research, and this gets
in, funny enough, to the last tip that I just gave.
You're already in UberSuggest, UberSuggest also have a
big laundry list of keywords that you could be going after.
This will show you what's popular in your space, what's not.
But you don't just want to go after popular keywords,
you want to go after the keywords that are high in (mumble).
So kind of like the keywords that are in the conversion
list, or the keywords that have a high CPC. Keywords that
tend to have a high CPC tend to convert better and generate
more income for the website owner.
The forth tip I have for you, is content ideation.
You need to come up with topics that cater to your audience.
Check out what your competitors are writing. You can put
in their URL into UberSuggest, click on top pages,
and that will show you everything that your competitors are
writing. Or if you want to see it based off a keyword,
go to UberSuggest, go to the content ideas report;
type in a keyword, it'll show you what's hot in your space.
You can also do the same thing with BuzzSumo,
it's just a paid tool, UberSuggest you can do it for free.
Um, or you can do the same thing with AnswerThePublic which
is also a paid tool. So, by doing this it'll give you a
rough idea of what's working and what's not. And it'll break
it down based off of social shares, search traffic,
back links. And that's important because when you're
looking at the content ideas report on UberSuggest you'll
be like "oh, this is what's working for my competitors."
Well, if they're getting a ton of search traffic but no
social shares, that means you're just too reliant on Google.
Ideally, you want pages, posts; that have a lot of search
traffic and social shares, because then you can diversify
your traffic sources.
The fifth thing I want you to do, is create content that is
tailored to voice search. It's estimated that roughly
fifty percent of the searches are voice searches,
according to ComScore. So I want you to use structure
data markup, and when you do this on your website, it'll
help you get into the rich snippets. When you get in to the
rich snippets, it also helps Google pull your listings,
your result; for voice searches that way your brand
is getting out there and you can keep getting more traffic.
This is important because with devices like Google Home
and Alexa becoming more and more popular, you'll see this
trend continually increasing. You want to be prepared for it.
Last thing you want to do is see seventy, eighty percent of
the searches being voice search and then you start
optimizing for it. You want to do it now before it gets to
that point.
The sixth thing you need to do is create videos and visual
content. It's no secret that visual content video story
telling is taking over the web. From Instagram to Facebook
to YouTube, it's all super popular. And if you don't want to
do videos, you can also try podcast or you can even try
info graphics; it's a way where you can use images to tell
the story and that works really well as well. And just to
give you an idea, I only create four blog posts a month,
but I publish over twelve videos a month. I see a trend
in which videos are becoming more and more popular and
it's a better way to relate to a audience, to your brand,
right? Helps you build that deeper connection.
That's why you should definitely start creating videos
today if you already haven't started.
The seventh tip I have for you, leverage social media.
If you're not leveraging social media, your brands not
getting out there. A lot of people tell me "Neil, my reach
is continually dying, why shouldn't I be on social media?"
Either way, whether your reach is dying or not, these sites
are super popular. So the way to combat this and so, do well
from the social app, is going live all the time. People like
Tai Lopez, he goes live, he even sells from his live videos,
converts extremely well. And through social media you can
create engaging content, videos; that still does well. Sure,
driving the people off to your website doesn't get as much
engagement, but uploading videos still does well.
The eighth tip I have for you, follow the EAT formula.
EAT stands for expertise, authority, and trust.
Google ended up releasing a medic update awhile back.
In which, they don't want people writing on content that
their not credible for. For example, I'm a marketer, if I
start writing about health, and when you get fevers and you
get sick; should you go to a hospital or not?
I'm not an expert on that, no matter how well written and
how many back links I build, they should of ranked that
content because that's not my expertise and it can damage
someone. The same goes with financial content, I'm not a
financial planner, I shouldn't be going out there and
telling people how to invest their money and where not to
invest their money and how to, ya' know, maximize their
401k. I should stick to what I know. So, you want to make sure
you're adding your author bio on every page that you're
writing content on. Linking to your social profiles,
guest posting on sites to build up your credibility.
Maybe even create a Wikipedia page. All of this will help.
Last but not least, build back links. If you don't know how
to build back links the easiest way is go to UberSuggest,
type in the URL of any one of your competitors, click on the
back links report; you'll see all of their pages that have
a ton of back links, who's linking to 'em. The anchor text,
you can use this data to figure out what pages you should
replicate, who you should head up to get those links,
as well. Now, if you need help growing your traffic, you can
check out my addings in Neil Patel digital, or if you just
have any questions, leave a comment below and I'll answer
it. If you enjoyed this video; like it, share it. Subscribe
to the channel, tell other people about it. Thank you for
watching.