- Digital marketing strategies that just work.
There are a lot of digital marketing strategies out there.
How do you know which ones to use?
Which ones to start out with,
especially if you're starting off?
Today I'm going to break down five strategies
that just work when you're starting off.
Strategy number one, the money is in the list.
You have to collect emails
if you're doing marketing.
When someone visits your website,
there's a slim chance that they're going to buy
from you because they don't know you.
They don't know your products
or service or how good they're.
Your brand is unfamiliar.
It's not like you're Amazon or Microsoft or Nike or Tesla.
It's like asking a random stranger to marry you.
Chance are they're going to be like, "No."
But if you ask a random stranger on a date,
you'll have a much higher chance of success.
Think of asking someone to give you their email address
as if you're asking someone on a date.
Once you get them to commit,
it's much easier to progress them.
Using tools like Hello Bar,
you can collect emails on your website.
You can collect emails
by offering people a newsletter, coupons, eBooks
or anything else you dream up.
Once you have someone on your list,
you can pitch them over time
on your products and services.
And in between your pitches, give advice,
help them out, create educating content.
A portion of those people will convert into customers.
Strategy number two, landing pages.
Have you ever taken a kid to a candy store?
If you haven't, it's really hard for a kid to decide
because there's just too many options.
But the moment you take them
to a random grocery store and they're checking out,
and there's only a few options that they see,
it's really easy for them to decide what they want.
The same goes with your marketing.
If someone visits your website
and they see hundreds of options,
it makes it harder for them to decide
what to buy or sign up for.
Now, it doesn't mean that you
shouldn't have or can't even have hundreds
or thousands of products.
More so, you just need a dedicated page to each product.
This is called a landing page.
That way, when someone lands on that page,
it pitches them to sign up
for that service or buy that product,
not 10 other things.
This is important because it improves your conversion rate.
You can use tools like Unbounce
to create landing pages.
Strategy number three, upsells.
When you go to McDonald's and you order fries,
a lot of times they'll ask you
if you want a larger size.
And it doesn't cost more, so they're like,
"Hey, this is a good deal.
Do you want this for 10 cents more?"
Or if you order a burger, they may ask you,
"Hey, do you want a meal instead with drink and a fries?"
This is one of the key strategies to McDonald's success.
Why?
Because it is easier to generate more money
from your existing customers
than it is to generate new sales.
Amazon uses this same strategy.
They want you to keep buying more and more,
and this is how they make more money off of you.
An easy way to make your digital marketing
more profitable is to add in upsells
and downsells like McDonald's.
Using tools like SamCart or ClickFunnels,
you can easily do this.
And make sure you add in these upsells and downsells,
because it can't hurt your revenue.
It can only help.
Strategy four, podcasting.
Now with podcasting, occurring to Earth Web,
there are roughly 2 million podcasts.
That's roughly one podcast for every 3,750 people.
In other words, it isn't that competitive.
I know what you're thinking.
Do people really listen to podcasts?
Well, my podcast "Marketing School"
gets roughly 1 million listens a month.
If you haven't checked it out yet,
make sure you do so now.
And if that doesn't convince you,
51% of Americans are listening to podcast
according to Podcast Insights.
And 37% of Americans listen
to podcasts on a monthly basis.
If you're going after an elder demographic, great.
According to Neil Shafer,
25% of consumers who are older than 55 years old
listen to podcasts on a monthly basis.
And according to Convince & Convert,
the average podcast listeners spends
6 hours and 39 minutes a week
listening podcast each week.
So if you create a podcast
and you can do so just by recording
your voice on a phone,
and you just push it out,
it'll naturally gain traction
because you're not really competing with anyone.
You can use also services like Libsyn
to push and publish your podcast.
My podcast "Marketing School" gets a lot
of downloads a month and it's great branding
and revenue drive.
Strategy five, paid ads.
Whether you love or hate Google or Facebook,
they're still popular.
And they make billions of dollars from ad revenue.
Why?
Because their ads work and they drive money.
By now, you should have created a landing page
and you should have added upsells and downsells.
So why not throw some paid traffic at that landing page?
You don't have to spend a lot,
$50 to $100 per channel.
It'll get you some traction.
Just try all the main platform from Google,
Facebook, Pinterest, Twitter, LinkedIn, even Snapchat.
I know the list goes on and on, but try them out.
Then take the channels that are performing
somewhat well and double down on those.
You should be able to generate profit
from your paid ads like most companies.
And if you need help with any of this,
check up my ad agency NP Digital,
where we just do all this for companies.
If you enjoy the video, like it,
share, tell people about it.
If you have any questions, leave a comment.
I'm here to help you out.