- All right, folks, if you just clicked
on that fabulous email, you know what to expect,
that is another news flash.
Let's kick things off
with an update around metrics members and YouTube analytics.
When creators come to us and talk to us about memberships,
what they typically ask is,
"How do my memberships evolve over time?
Which of my videos helped me win
or lose more members than usual?"
And the third is, "Does it help
if I remind my audience to become paying members?"
So in order to facilitate answers to those questions,
what we've done is created a Members tab
within the Audience page in YouTube analytics.
And what that section of YouTube analytics
is going to show you is the total as well
as active number of members.
It'll show you that total,
it'll show cumulatively or as daily changes.
Additional deep dive metrics are available
to help you track daily changes
to total, active, gained, lost, and canceling members.
Any feedback, stick it in the comments below.
For our next update, let's stick with analytics.
What we've done is added two cards
that were previously only available on desktop to mobile.
Those are other channels your audience watches,
and other videos your audience watches.
These two cards have been added to the bottom
of the Audience tab on mobile.
Tapping on one of these cards is gonna bring you
to a detailed view of up to 15 videos and channels.
Tapping on any one of those 15 videos is gonna bring you
to that video on the YouTube main app.
Next up, another update about analytics.
This one is direct and to the point.
What we're doing is launching an update
on the video overview in analytics on desktop,
so that the video performance explanation is more visible.
Check it out.
Next up, more good news for those who dig into analytics.
What we're doing is adding another insight relative
to revenue changes.
And what we mean by this is if revenue is going up
or a down because of the fact that the audience has shifted
to a higher or lower CPM country, we're calling this out.
This is an insight that is going to be available on mobile
as well as desktop.
Now, onto post-engagement metrics.
Those which Omar has detailed on the channel before.
The good news is, they're now live.
Now, a card on the channel's engagement tab shows you
folks' unlikes on the creator's top posts
over the last 28 days.
And yes, this card can be filtered by post type.
You thought that we were done with just that?
Well, a deep dive report shows daily post metrics,
including you guessed it,
impressions, likes, like rate, votes, vote rate.
You have got to check this feature, all right?
Let us know if you have any feedback.
Now, we get to my favorite part
of each one of these news flashes,
and that is your questions.
Last week, we posted another episode
in a series that we've been doing
around the advertiser friendly content guidelines.
There is one question that I wanted to call out.
And that is, "What does YouTube consider a modified gun?"
Well, modified means a ton of different things.
The best way to understand what we mean
by modified is altering the core function of the weapon.
So this usually involves disassembling
and reassembling the gun,
but more concrete examples would be altering
the trigger mechanism or attaching
or replacing one functioning component
of the weapon with another.
Now, if I'm you, I'm sitting there
and I'm thinking, "That's very broad."
And what we're doing to tackle that
and to make sure that we're providing
much more granular guidance, is harvesting all
of those insights that we're getting
via the comments about where guidance is too broad
or confusing and making an update
to the firearms related content section
of the advertiser friendly content guidelines
before the end of the year.
From the creators of YouTube
to YouTube creators, I've been Connor, have a nice week.