You want to hear a really cool guerrilla marketing story from Nate.
You're going to want to watch this.
-Yeah.
This is pretty awesome.
-Every time we do one these, I learn more and more.
And I can't wait to get home and try it myself.
Or just have you do it for me.
And our Filipino friends that I love so dearly.
I don't know any of their names yet.
Nate is known for some really cool guerrilla marketing tactics.
And you have kind of teased me about telling the story about something you do with craigslist.
And so, we're going to spend the balance of this episode hearing what you did with craigslist.
I have no idea.
-So, hopefully, you can learn something from this.
Not necessarily apply it on craigslist but apply it elsewhere.
-Okay.
-Because craigslist is kind of...
-Dead?
-Yeah.
Kind of dead.
-But still it's a good illustration of hopefully of how his brain works.
-Yeah.
So, this was really cool.
So, craigslist...
It's a classified, right?
And I could post title and an ad to promote my service, right?
And at the time I was marketing a website design service.
And it's meant to be local.
-Yes, it is.
-You pick a city, yeah.
-Well, I found a way to make it not local.
I found a way to create multiple accounts.
So, I created an account for Salt Lake county.
And a different account for Utah county, a different account for Denver.
Different account for different areas of Florida.
And I think I ended up creating like 420 different counties.
But to create different accounts, you've got to have 420 different email addresses.
-Ugh!
-And also, when you log in to those accounts, craigslist was tracking my IP address.
So, I had to get proxy IP addresses.
So, I paid a fee to have proxy IP addresses so I would switch it on my computer and then
log in to that account from that proxy IP.
But then craigslist also made you verify your account by phone.
So, they would call you on the phone and you would have to answer it.
I think they would tell you a code over the phone that you would then enter on your computer.
-Okay, yeah.
-And so, I rented virtual phone numbers that would forward to my phone.
And I even...
Payphones don't exist anymore, do they?
They were phasing out back then.
But I would drove around and I would even use payphones and I would enter phone number
from my...
It was my BlackBerry back then.
I have my BlackBerry with me using the internet, the weak internet on it.
I would enter in the phone number of the payphone so they would ring it and I would verify my
craigslist account.
So, I had a full-time employee that was...
Oh, one other part...
-And this is all...
By the way, this whole story, this is all so that can market or advertise on every craigslist
counties?
-Let me sidestep and tell the moral of the story of why this is important for you to
pay attention to.
So, I advertise locally on craigslist.
And I got a client.
And I've probably average I new customer per month.
Maybe one customer every couple of months.
-Okay.
So, I can see where your mentality is.
-So, I'm like, "Okay, this works.
But how can I scale this out?
I want 20 clients.
Right?
How do I get 20 clients a month?"
Well, if I could just advertise in Colorado?
-20 different markets, right.
Okay.
-So, that's why I started figuring out these things and Googling...
-But you're going to the ends of the earth to do this.
Okay, you described some of the things you have to do to subvert the system.
-One other thing I had to do to subvert the craigslist system is if every ad that I posted
was identical copy...
So, I had...
What is it?
An article spinner?
So, it would take a work.
It would like...
Instead of webdesign, I put website design.
-Okay.
-Or design your website.
It would just spins.
So, I had my employee with change IP address, log in, spin the article, post the spun article.
And anyway, it was sending traffic all back to my website.
-Oh, gosh.
-And I was getting, I think at the peak, I was getting 25 sales per day.
25 new website clients.
Not per day.
25 PER MONTH.
-Okay.
I was going to say...
-That was nice.
And that was just..
That was just the markets that I was marketing on the Craigslist in the United States.
-Unbelievable.
And then they ever catch....
Well...
Did they catch on or?
-You know, something happened with my IP addresses that I was using to where I would I could
still do everything but I was being ghosted.
Which meant that I would...
My assistant would post in ad but you'd log in from that other county and you couldn't
find an ad anywhere.
It's actually not shown to people.
And so, I had somebody working full-time, 8 hours a day doing this.
And it was pretty complex to sum it all up.
-Now, was this outsourced?
-It was outsourced.
-This was outsourced.
-Yes.
So, I had a person...
A lady in the Philippines that was managing all this for me.
I set it up.
I got it working.
I got it all created with the IPs and the phone numbers.
But I noticed overtime I was getting less and less clients from it.
And I started selling my services in a different way through LinkedIn.
And I was trying to different prices.
And I like the type of clients I was getting from LinkedIn better.
And so, when craigslist started not working anymore, I was okay with that.
I let it phase out.
I probably could've pursued it a little bit longer and found better proxy IP address or
used the virtual private network to...
But I was just like, "Ugh!".
It was such a headache to try and figure it out.
That once I found a replacement, I went with the replacement.
So...
-That's a great story.
And again, it just helps to illustrate kind of your marketing mind.
But also..
And I'm just going to say the devious marketing mind that you have.
But in a way, it's not like there's anything really illegal going on here.
You're presented with a set up of parameters that a particular organization may have.
And you say, "Well, these are the parameters.
But there's nothing that says I can't try to work around them to my benefit."
-And let's apply this to YouTube.
-Right.
-What are we doing today?
How many episodes we're filming right now?
-We're doing 20 episodes today.
Yeah, in one day.
-Yeah.
And when I mention that to people in my YouTuber community, my YouTuber friends...
And they just think, "Filming 20 episodes in a day?"
My record with Kris Krohn and Grant Thompson in one day, we filmed 37 episodes.
So...
-My back is killing me.
And this is only episode 16 or something.
You know what I mean?
-15.
-Oh, shoot!
I thought it was 16.
-So, I'm really good at systematizing things.
I'm a master of efficiency.
And when I find something that works, I was starting to get some really good results on
YouTube.
And so, I've found ways to efficiently edit the videos.
Obviously we officially filmed the videos and automate the process so we can reduce
cost that's why we can work so many clients that do daily videos.
-Yeah.
That's great.
And that's the beauty of it, is that everything that you're giving away, all of these tips
and ideas and all the other videos that we've done are anyone could go an do them.
You're not holding anything back.
I mean, you've given literally everything that a person could do to be successful.
But you do it so well.
I'm sure there are a lot of people watching this and say, "That sounds great.
But can I outsource to you?"
You know.
"Will you just do all of that?"
-Yeah.
I mean, you watching this video, many of you are going to want to go and just apply this.
And that's why I'm making this video.
Because I want that.
I want you implement this things.
I want you to hire your own team.
I want you to create systems like this.
So, either craigslist or LinkedIn.
I want you to use YouTube like I've been teaching.
But I know that there are some people out there that will say, "Hey, Nate.
You are good what you do.
And I just want to hire you.
I want to hire you and your team."
And so...
-It's not possible.
Don't even ask that.
He's not taking clients.
I'll take them for you.
-I work with the best of the best.
-Indeed.
-Hopefully that story was helpful and entertaining.
And hopefully you can find a way to apply that to your business.
That's my goal there.
If you enjoyed it, subscribe.
We'll see you tomorrow.