- I have the key to getting more of your traffic
on your website, converting into customers.
Hey everyone, I'm Neil Patel and today
I'm gonna share with you, the number one reason 99%
of your visitors don't buy anything from you.
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Quick question, how many of you are struggling to generate
sales from your web traffic?
Doesn't matter if you have 100 visitors or 1,000 visitors,
if you're struggling leave a comment with yes.
If you're not, leave a comment with no.
And I know what you're feeling, I've been there.
The reason most of your traffic doesn't convert is because
you look at qualitative data.
What qualitative data is Google Analytics data,
you go on to Google Analytics, you look at your traffic
you're like oh this is the pages people are leaving off,
this is why they're not converting and you know,
maybe I'll do something or run some AB test
and boost up my converters.
That doesn't work, what you need to do is first off
look at qualitative data.
What qualitative data is you talking to other people,
surveying them, whether using tools like SurveyMonkey,
or any of the survey tools out there like Hotjar,
that'll help you get in touch with people
who are your potential customers and figure out
what issues they have with your product, your service,
your website, your copy, your landing pages.
Once you got 40, 50, 60 people giving you similar feedback,
now you know what to focus on first to get more of those
visitors to convert into customers.
Then, once you have that, I want you to go to sites
like Crazyegg and use Crazyegg to run a heat map study
of your site, it'll show you where people click,
where they don't, what pages they're going to,
where they're converting, this will show you
as well as with that qualitative data that you got
the roadblocks you have on your website that are stopping
people from converting.
Not just numbers, but visual data that'll show you what's
stopping people from converting.
You combine the two and then you run AB tests
which is the next step in Crazyegg,
you will then be able to run tests to solve these problems
which should then boost your overall conversions.
Most people take the opposite approach of which they just
run AB tests based off their Google Analytics data
and that's why they run all these tests that don't boost
their conversion rates.
Heck, in many cases they'll decrease your conversion rate
and that's when you lose money.
So if you follow that process, you'll do better off.
Now the last tip I have for you is you need to focus
on getting the right type of traffic.
You've got all this traffic, you're like
people aren't buying well yeah, you don't wanna just look
at your traffic in Google Analytics,
are you getting that right kind of traffic?
Here's how you know what kind of traffic converts.
You go to Ubersuggest, you type in your main competitor URLs
the ones that you know that are bigger than you,
making more money, paying money on paid ads,
put in their URL to Ubersuggest, you'll see a overview page,
scroll down, click on Top Pages, this will show you all
the top pages your competitors have and when you click
on estimated visits, there's a View All button,
click on that, it'll show you all the key words
that are driving traffic to your competitors sites.
It'll show you their cost per click, the SEO difficulty,
and even how many visitors they're getting
from each of those key words.
Go after the key words that are driving a lot of traffic,
have a high cost per click and a low SEO score
or SEO difficulty, those are the ones that are
in the sweet spot, you go after them,
you'll get traction faster and those are money key words
because if people wanna pay a lot of money for a key word,
that means those visitors convert into customers.
If you notice a key word drives a million visits
but people only pay a penny per click, it means that no-one
cares for that key word due to the fact
that it doesn't convert into customers.
That's how you get more of your visitors
to convert into customers, that's the secret.
Thank you for watching, and if you want help getting
more of your visitors to convert into customers,
check out my ad agency, Neil Patel Digital.
If you also have any questions, leave a comment below
I'll answer 'em and of course please like the video,
share it, comment, anything you can do
to help spread the word I would appreciate it.
Thank you for watching.