When you publish a video on YouTube, your work has just begun.
Today you'll discover 10 best ways to promote YouTube videos, so you can get more views
and subscribers.
My name is Herman Drost from drostdesigns.com.
If you want to grow your audience on YouTube and generate traffics, leads, and sales on
autopilot, hit the subscribe button and click the bell notification icon, so you'll be notified
whenever I upload a new video.
Number one.
YouTube analytics.
Go to YouTube analytics and click on traffic sources to find out where most of your traffic
is coming from.
In my case, my top channel traffic sources come from YouTube search, external like my
email list, my website or other websites, suggested videos which are the videos that
are suggested on the right side of people's watch pages and the videos that play after
a video has played.
Number four is browse features which is traffic from the home screen, home page, and subscription
feed.
If I click on YouTube search then the top title is how to monetize YouTube videos.
If I want to get more traffic to my channel, I simply create more videos with some other
titles.
If I click on suggested videos then the top title is how to get 1,000 subscribers and
4,000 watch hours.
If I want to get more traffic, I can create similar videos around similar titles.
Number two.
YouTube search.
If I enter how to get fit in YouTube suggestion box, I get a bunch of other suggestions.
For example, how to get fit fast, how to get fit for summer, how to get fit in a month,
because I have the keywords everywhere in Chrome extension installed, I can also see
the search volume such as how to get fit, it has got 2,900 visitors per month, how to
get fit fast, it's got a thousand visitors per month, et cetera.
Let's check the keyword score in TubeBuddy for how to get fit in a month, so you can
see if that's a phrase that we want to go after.
This kind of got 320 visitors per month, and advertisers are willing to pay $2.52.
The keyword score in TubeBuddy says, overall it's very good, 78 out of 100.
This keyword isn't too competitive and has enough search volume to make it worth targeting.
Now, we can see that the top videos have got thousands of views, for instance, this one's
got 559,000 in one year, this one's got one million views in one year, and this one's
got 2.6 million views in one year.
It looks like none of them have the keyword phrase, how to get fit in a month, so that'd
be a good keyword phrase to target.
Number three.
Playlists.
Playlists are a great way to keep people watching on YouTube.
The long you keep viewers watching successive videos, the higher the probability that your
videos will be suggested on other people's channels.
After you've published a single video, wait a few days and then add it to a playlist.
Adding a video to a playlist gives a different content ID to your regular video.
Use cards and end screens in your videos to link to a related playlist, so instead of
somebody watching a single video, they watch successive videos in a row.
Number four.
Hashtags.
YouTube recently introduced clickable hashtags that display above your video title.
My recommendation is to use a channel hashtag or a playlist hashtag, so when somebody clicks
on that hashtag, they'll see other videos from your channel, this will result in a longer
watch time which means that YouTube will serve us more of your videos on other people's channels.
Number five.
Social media.
Create social media account on Facebook, Twitter, Instagram, Pinterest, et cetera.
After you've published a video, make sure you submit your video to those social media
sites, so you can generate more traffic.
Keep in mind that most of these social media platforms attract different kinds of audiences,
therefore build up the traffic on that social media platform before linking to your video.
Number six.
Embed the video on your own website.
Copy the embed code on YouTube and paste it into your webpage, also include a description
about your video, so people can read what it's all about before they watch it.
Number seven.
Submit to document sharing sites.
Transcribe your video content and convert it into a PDF document.
One of the easiest ways to do this is to use a software like Designrr.
Click the link on the card to watch how easy it is to create an ebook or short report using
Designrr.
After you've converted your video into a PDF document, submit it to document sharing sites
like Scribd or SlideShare.
This will help to build backlinks to your video and also help your video to get ranked
in Google.
Number eight.
Email all your list.
The main benefit of writing an email list, is that you on your list.
If YouTube shuts down your channel, you still have access to all the context on your list.
Every time you publish a new video, email all your list, so you get immediate traffic
to your video.
You can also create automated email series that direct people to other videos on your
channel.
Number nine.
Collaborations and interviews.
When you collaborate with someone in your niche, you can expose your video to a different
audience rather than your own.
The more collaborations you do, the more audiences you reach.
Another idea is to interview experts in your niche, so you can add some variety to your
channel.
This also helps to build relationships with fellow creators.
Number 10.
Go live.
When you go live on your channel, you usually get a higher watch time because people remain
more engaged on a live stream than they do on a regular video.
This is because they can interact with the creator and ask questions.
When you accumulate more watch time from your live stream videos, it will add more authority
to your channel.
When your channel gains more authority, it'll be easier to rank your videos.
You can also gain new subscribers when you go live because your live stream often appears
amongst these suggested videos.
If somebody's watching your video, they'll see that you're going live on the right-hand
side of that page.
Here's a bonus tip.
Create a community that supports your YouTube channel.
For example, I create a Facebook community group for my subscribers called Tube Video
Bootcamp, where people can ask questions and interact with each other in the group.
This enables me to build deeper relationships with my subscribers and get the help they
need.
Click the link in the description below this video if you want to join my Facebook group,
Tube Video Bootcamp.
Here are some important things to keep in mind.
Number one.
Real-time views in the first 24 hours is vital.
If your video gets a lot of real-time views within the first 24 hours, then it'll be promoted
to other people's channels.
Therefore, make sure you do most of your promotion within the first 24 hours of publishing your
video.
Number two.
Don't ask sub for sub.
Asking sub for sub is against YouTubes' community guidelines.
If someone's asking you to subscribe to their channel and return for subscribing to your
channel, they're probably not interested in your content.
Number three.
Create professional channel ad.
A lot these subscribers will come from your channel homepage, so make sure you have an
attractive channel banner and a customized channel trailer that invites people to subscribe
to your channel.
Number four.
Reoptimize old videos.
Identify the videos on your channel that no longer get any traffic.
Reoptimize them by changing the title, description, and tags with a keyword phrase that people
are searching on.
You might also want to redesign the thumbnail, so it gets more clicks.
After you've saved the changes, YouTube will re-index the video, and you'll see more activity
on that particular video.
Number five.
Watch time is one of the main ranking factors on YouTube.
The longer you keep viewers watching your video or successive videos on YouTube, the
higher probability your videos will appear in suggested videos.
Let me ask you an important question.
What is the number one method you use to promote your YouTube videos?
Post your answer in the comments below.
I'd love to read them, and I'm sure others would too.
If you need help growing YouTube channel, click the subscribed button below and check
out the related videos over here.
Thanks for watching.
I'll see you in the next video.