Hello everybody, and welcome back to my channel.
In today's video, I am going to be breaking down my very first video that got 1 million
views on YouTube.
Specifically I've be talking about how much money that video made and how long it took
to make that.
So if you want me to show you the money, then keep on watching.
So here's my other channel.
It is called a Rotoscopers.
And what we do on Rotoscopers is we talk about all things animation, so animated movies,
animated TV shows, we talk about news, we do tons of reviews, we also do things like
Disney theories and we break down boilers and plot points, tons and tons and tons of
stuff.
So I wanted to dive into the very first video of ours that hit 1 million views.
And so I'm just going to give you a lay of the land.
So here's the channel.
You go to videos and then sort by most popular you can see our most popular videos.
And so the one that I want to talk about is this one, the infamous Elsa hair tutorial.
All right, so here are the Google Analytics for this video and you can see the video was
released in October, 2013 and this was released about two months before Frozen came out.
And that's one of the reasons why this did so well because not very many people expected
frozen to be the huge phenomenon that it was.
And so since we already had been talking about Frozen and doing tons of Frozen videos on
our channel, it actually ended up doing really well because once the movie came out, people
wanted F rozen everything and we had videos when people were typing "Frozen" or "how to do
Elsa's braid" in YouTube.
So that's just a bonus tip on how to get your video to do well is try to anticipate trends
and make sure that you have videos that are prepared and ready to go for when that trend
hits.
This is the lifetime performance of the video.
And you can see that it definitely peaked in 2013 and 2014 obviously that's when the
pros in phenomenon was, I call it the frozen wave because we rode that way for quite a
while on this channel.
So this video has around 1.5 million views and you can see the estimated revenue is around
$2,000 now that's over obviously a few years and you can see over the past few years, this
video isn't really performing that well.
It's just getting a handful of use a day.
And that's because other videos have come out and they do perform better in search.
So this video just isn't getting seen like it used to.
However, at the time it was very, very popular.
So what I want to do is I'm going to break down just looking at the very first million
views to see how much revenue we made from that.
So I broke it down.
So again, it was released early October, 2013 and it finally crossed the 1 million threshold
nine months later, ish.
Right?
So June 11th, 2014 is when we hit a million views and you can see that the revenue for
that was around $1,500 which is pretty dang awesome if you ask me.
So an interesting thing when you are looking at your Google analytics, you can't assume
that everyone who watched your video saw an ad, and we do see that with this video, 490,000
of those views were actually monetized.
So that means nearly half of the views didn't have monetization at.
So really we had a million views, but really only around 500,000 people did see the ads.
And you can see that the CPM on this video was pretty decent.
The CPM was $5.54 cents, which is not too bad.
I feel like because this was an actual tutorial, it was in the hair space.
Some of those advertisers are willing to pay a little bit more, whereas some of our other
videos definitely have lower CPM.
Now CPM stands for "cost per mille".
And basically what that is is for every 1000 monetized playbacks, how much money are we
getting from that?
So $ 5.54 is pretty good.
Obviously if you are in different industries like the financial space and you're doing
videos about how to make money, your cost per mille is going to be significantly more
because those advertisers are willing to pay a lot more to get clicks.
Whereas in the hair space and the beauty space, it may be lower.
And then even on some of our other videos, they're about animated movies and discussions.
You'll find that those might be a little less.
So it really depends on you and your industry.
But this video did quite well.
Another interesting thing about this video is shortly after we reached 1 million views,
we were demonetized for three months.
We were using copyrighted material in some of our videos and YouTube said, "No, no, no."
And we lost a ton of potential revenue.
So that is one thing that will definitely help you make more money with your videos
is to avoid copyrighted materials.
And thank goodness we were able to get some of our monetization back because this video
actually does its little spikes during the Halloween season.
So of course on Halloween people were dressing up as Elsa.
This was the first time people could dress up as Elsa for Halloween.
So we got our biggest spike ever on Halloween day, which is pretty crazy.
It's only $25 and you know a few dollars before that.
Just avoid copyrighted material at all costs.
All right, so now you can see from my Elsa hair tutorial how much money I got from that
video.
But I wanted to give you guys a little bonus and compare that to a nother video on my channel
that has even more views and how much money that video got.
So you can see how not all videos are created equal.
One of the other videos that did really well, and it's our top performing on this channel,
is actually a clip from a movie.
So part of our website and our channel, sometimes we get exclusives or we get the rights to
exclusively share a clip.
This was to promote the Madea's Tough Love, which was an animated film and it was
going to be released soon.
And so we got the exclusive rights for that.
So the clip is not very long.
It's a minute and 14 seconds.
And so it's very simple and consumable and obviously the majority of people who watch
this watch the whole thing.
So this is a totally different video.
One is a hair tutorial in the beauty space and the other one is in the animation space.
It's to promote a movie that was coming out on DVD and Blu-ray.
So this video and how it got over a million views is really interesting because it's a
totally different story than what we saw on the other one with the Frozen video.
That one it did well right away and it had an initial six months of really, really success.
And then it kind of petered off this video, let's talk about it.
So the video was released in December, 2014 and as you can see, it was just having a handful
of views a day.
Nothing crazy.
And that really was for the first two years guys.
And then around October, 2016 so nearly two years after we first posted it, it started
to pick up slightly.
And then by early to mid 2017 it got another bump and then boom, it got picked up big time
by the algorithm and had this huge spike in views and then has sort of continued to have
big spikes of viewership over the years.
Uh, you can see that it did start to fade back down to where it was, but then again
last year it picks back up and went down.
It picked back up and went down.
It pits back up and went down.
So this video has had a really interesting life because it doesn't really die.
I thought it was dead initially and we released it just sort of as this promotional effort
that we did with the, the company that was releasing the Blu-ray and didn't think anything
of it.
It wasn't one that I was expecting to be the best video on our channel.
And then it just totally came out of nowhere years later and has definitely surprised me.
So that's one thing is don't lose hope on your videos because you never know how long
it's going to take for a video to perform well in the algorithm.
So again, this video is about how much money it made.
So you can see it made around $2,400 over the lifetime of the video.
But let's go specifically to just the first million views.
So the first million views of this, it hit on, you know, basically December 31st and
you can see that right here, December 31st, 2017 like way to get it in before the year
ends.
And you can see that the video did $1,000 and that's what you hear a lot of times is
you're basically getting a dollar per thousand.
And again, that's not really true.
It really does depend on your CPM.
And this one really does go with that rule of thumb where it's a dollar per a thousand
or $1,000 per million diving into the revenue more.
Obviously when it started picking up, it started doing better.
But you can see the CPM for this video is much less, it's about $3 and 10 cents CPM.
But with this one, more of the views of those first million were monetizable.
About two thirds were monetizable.
Well compared to my other video, which was about half.
So again, every video is different, but you can see one video made around $1,500 for its
first million views and another video made about a thousand dollars for its first million
views.
And if I was in a different space, if I had a video that was in the finance space that
did a million views, you probably see significantly higher numbers in that.
But that was just for this niche in this industry.
All right guys, I hope you enjoyed that video and you found it very insightful and it helps
you get a better gauge of how much money you can get from 1 million views on YouTube.
Now if you have a channel, a video with over 1 million views, let me know in the comments
below how much you made and what your CPM is.
I love seeing how different videos perform.
So share that down below.
And also my goal is to get 500 likes on this video.
So give this a, like if you want to help me reach that goal and be sure to subscribe because
I give more YouTube tips, tricks, and strategies all on this channel, and I'm sharing them
with you every single week.
That's all I have for today.
I'm Morgan and I'll see you next time.
Also, be sure to subscribe because I make more videos.
I love videos that share how to, for more YouTube tick.
I make videos on how to, I make videos on, I make more.
Also be sure to subscribe and hit that notification bell because I released videos that give [inaudible]
why is this so hard?